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Highlights from Search Engine Strategies, NY,NY 2011

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Luna Web
Luna Web

Beth Wilson of Mahaffey Tent and Party Rental shared this presentation to the Social Expedition breakfast after attending SES in NY 2011.

Negócios
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Social Media Metrics SEO Tools Goals! Conversions! Facebook Twitter YouTube … and more! Mobile Marketing 2011 Search Engine Strategies Conference
Social Media How does it affect search marketing?
Social Media & Search Mktg ,[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Targeting Tactics
PR Meet Facebook ,[object Object],[object Object]
Ask Good Questions Report the News Manage the Community Cross Socialization Promote the Actual Facebook URL Brand It. Message It. Page/Profile Image Report It! Create a “Newsroom” Tab Mix and Mingle In Other Communities #1 #8 #7 #6 #5 #4 #3 #2 #9 #10 10 PR Things You Can Do Now on Facebook Distribute It! Facebook-Friendly Press Releases Pitch It! Media Relations Happens on Facebook TOP
The “Like” Button ,[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter 2.0 Creating and Distributing the Message
Creating the Message ,[object Object],[object Object],[object Object],[object Object]
Distributing the Message ,[object Object],[object Object]
Distributing the Message ,[object Object]
Distributing the Message ,[object Object]
Twitter Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advanced Video Tactics for YouTube Production Values - UGC - Cheap - Professional - Broadcast Marketing Strategy - Social media - Branded content - Product placement - Paid ads/Content networks - Audience segmentation Measuring Success - Social sharing - Search visability - Web to TV
Social Media Metrics
Social Media & Conversion ,[object Object],[object Object],[object Object],[object Object]
Metrics ,[object Object],[object Object],[object Object]
14 Facebook Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Twitter ,[object Object],[object Object],[object Object]
5 Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing Tools
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5 Meaningful SEO Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Marketing ,[object Object],[object Object],[object Object]
Mobile Marketing ,[object Object],[object Object],[object Object]
Mobile Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Metrics SEO Tools Goals! Conversions! Facebook Twitter YouTube … and more! Mobile Marketing Thanks for having me!

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Highlights from Search Engine Strategies, NY,NY 2011

  • 1.  
  • 2. Social Media Metrics SEO Tools Goals! Conversions! Facebook Twitter YouTube … and more! Mobile Marketing 2011 Search Engine Strategies Conference
  • 3. Social Media How does it affect search marketing?
  • 4.
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  • 7. Ask Good Questions Report the News Manage the Community Cross Socialization Promote the Actual Facebook URL Brand It. Message It. Page/Profile Image Report It! Create a “Newsroom” Tab Mix and Mingle In Other Communities #1 #8 #7 #6 #5 #4 #3 #2 #9 #10 10 PR Things You Can Do Now on Facebook Distribute It! Facebook-Friendly Press Releases Pitch It! Media Relations Happens on Facebook TOP
  • 8.
  • 9. Twitter 2.0 Creating and Distributing the Message
  • 10.
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  • 15. Advanced Video Tactics for YouTube Production Values - UGC - Cheap - Professional - Broadcast Marketing Strategy - Social media - Branded content - Product placement - Paid ads/Content networks - Audience segmentation Measuring Success - Social sharing - Search visability - Web to TV
  • 17.
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  • 30.
  • 31. Social Media Metrics SEO Tools Goals! Conversions! Facebook Twitter YouTube … and more! Mobile Marketing Thanks for having me!