5 reasons why social media sucks

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LumoLink

Short presentation we did for "Kuusio" project on 13.3.2012 on some negative sides of social media

Negócios Tecnologia

5 reasons why
social media sucks
Social media event 13.3.2012

Hi, my name
is Artem
Daniliants

I am from here

I live here

I am CEO here

Company overview
• Founded in 2010

• Located in Oulu city center

• Expertise
- Online marketing

- Web development

• Clients in
- Finland

- Russia

- North America

ValoStartup

We organize yearly event for Internet startups. More info at : www.valostartup.com

ValoStartup video podcast

In our podcast we highlight cool Internet startups in Baltic region
More info: http://www.valostartup.com/podcast/

Free advice and how-to
available at
www.lumolink.com/blog

In most cases search engines bring you
1 majority of your trafﬁc already

When has social media brought you free trafﬁc without any effort?

Fail

2 People use search engines to ﬁnd products
and services (not Facebook)

3 Social media analytics solutions are limited

How much is
- Like
- Follow
- Share
- Mention
- Re-tweet
- Re-share
...
worth?

4 It’s hard to calculate value of a fan or a
follower

Did you like my page on
Facebook?????

5 Social media is way over hyped

Project: Facebook application/contest
Client: Real Snacks Ltd.

Over 1600 participated in contest
Over 1500 new Facebook fans
Over 500 daily mentions on Facebook

Our search engine
optimization project
example

Project: Search engine optimization
Client: Antonnina Oy

Total revenue increase 145,87%
Conversion rate increase for search engine trafﬁc 196.61%
Total increase in visits 25,81%

Social media has it’s
place, but it’s not a
silver bullet

Why would somebody follow you?

Use social media if...
• You have something genuine to say
• You are willing to put the time
• You have a social media strategy
• You have a reason to be in social media
• You have the necessary resources
• You’re not willing to be “average”

In other cases you might
stick to search engine
optimization & marketing

Questions?
Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed

www.LumoLink.com

Image credits

• http://www.sxc.hu/photo/1380007
• http://www.sxc.hu/photo/616825

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5 reasons why social media sucks

1. 5 reasons why social media sucks Social media event 13.3.2012

2. Hi, my name is Artem Daniliants I am from here I live here I am CEO here

3. About us

4. Company overview • Founded in 2010 • Located in Oulu city center • Expertise - Online marketing - Web development • Clients in - Finland - Russia - North America

5. Training Online marketing Web solutions

6. ValoStartup We organize yearly event for Internet startups. More info at : www.valostartup.com

7. ValoStartup video podcast In our podcast we highlight cool Internet startups in Baltic region More info: http://www.valostartup.com/podcast/

8. Free advice and how-to available at www.lumolink.com/blog

9. So why does social media sucks?

10. In most cases search engines bring you 1 majority of your trafﬁc already When has social media brought you free trafﬁc without any effort?

11. Fail 2 People use search engines to ﬁnd products and services (not Facebook)

12. 3 Social media analytics solutions are limited

13. How much is - Like - Follow - Share - Mention - Re-tweet - Re-share ... worth? 4 It’s hard to calculate value of a fan or a follower

14. Did you like my page on Facebook????? 5 Social media is way over hyped

15. LumoLink ♥ Social media We really do :)

16. Project example

17. Project: Facebook application/contest Client: Real Snacks Ltd. Over 1600 participated in contest Over 1500 new Facebook fans Over 500 daily mentions on Facebook

18. Search engines rock too

19. Our search engine optimization project example

20. Project: Search engine optimization Client: Antonnina Oy Total revenue increase 145,87% Conversion rate increase for search engine trafﬁc 196.61% Total increase in visits 25,81%

21. Social media has it’s place, but it’s not a silver bullet Why would somebody follow you?

22. Use social media if... • You have something genuine to say • You are willing to put the time • You have a social media strategy • You have a reason to be in social media • You have the necessary resources • You’re not willing to be “average”

23. In other cases you might stick to search engine optimization & marketing

24. Questions? Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed www.LumoLink.com

25. Image credits • http://www.sxc.hu/photo/1380007 • http://www.sxc.hu/photo/616825

5 reasons why social media sucks

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