Mais conteúdo relacionado Semelhante a Attila Birtha - PPC Essentials pentru e-Commerce (2012.12.13, Club Prometheus) (20) Mais de Lumea SEO PPC (20) Attila Birtha - PPC Essentials pentru e-Commerce (2012.12.13, Club Prometheus)4. Măsurabilitate
Păi, să măsurăm! (Google Analyitcs)
Onetime effort, lifetime value.
Contact
făra Captcha!, pagină “Thank You”, link separat
Downloads, Linkuri
Google Analytics: Virtual pageviews, Event Tracking
Conturi noi
Tranzacții
Google Analytics E-Commerce Tracking
On Site Search
6. On Site Search
G Analytics/ Admin/ Profile Settings:
G Analytics/Reports/Content/Site Search
7. Targetare
Păi, să targetăm ca lumea!
Adwords:
Geotargetare
Dynamic Search Ads
Remarketing
Facebook:
Demografic
Interese etc.
11. Control
Search Terms & Negatives
Răbdare pt. informații statistic relevante
Limited by the budget
Impression Share
Quality Score