Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
WordCamp OC - Mobile and Geo Strategies
1. Mobile & Geo Strategies
A survey of best practices, strategies
and the technology that makes it all happen.
2. Introductions
I’m Luke Pilon
Business & Software Architect
WordPress Community Fanatic
Founder of Mobiah, Inc – a WP Dev Co.
Producer of GPL Compliant Mobile / Geo Plugins
3. Who are you?
Developers | Marketers | Other
CMS Loyalties
Brand Reach
Neighborhood
City
State
Nation
Worldwide
4. Why are you here?
Understanding
Ideas or Insights
Technologies
5. What’s Ahead
Attitude
Geo
Best Practices
Strategies
Technology
Mobile
Best Practices
Strategies
Technologies
6. Attitude
Mobile and Geo Strategies are about your Tribes
You need to take the lead
Don’t dilute your message to please
Boring doesn’t scale
You need a finite amount of fans
“The easiest thing is to react. The second
easiest thing is to respond. But the hardest
thing is to initiate.”
9. Critical Geo Moments
Authenticating Social Media
Localizing Content
Managing Digital Rights
Targeting Advertising
10. Geo Best Practices
Leverage Analytics
Initiate and craft a unique user experience
Bring relevant data to the surface based on location
Localizing Products, Events, Store Locations, Posts
Authenticate
Allow opt-out and user selection of location if applicable
Don’t Over Localize
14. Your GeoLocation Call to Action
1. Look at your Analytics
2. Think of a way you could specialize your offering
3. Ask a friend, ask a customer, ask an expert
4. Download a plugin
5. Deploy with Best Practices
17. Mobile Strategies
Mobile Sites
Mobile Applications
SMS
Shortcode response (TXT GO to 55345)
Direct Engagement
Direct Dial
18. Mobile Sites FTW
Users Prefer Mobile Sites to Applications for
“Most” Functions
3+ out of 4 of you aren’t using one
This makes me sad.
Source: eMarketer, “Mobile Users Prefer Browers over Apps.” October 27, 2010.
http://www.emarketer.com/Article.aspx?R=1008010#
21. Mobile Site Best Practices
Simple layouts
Optimize and remove unnecessary content
Leverage phone features (Location, Linked Phone #, etc)
Lower barrier to contact
Remember the thumbs
22. Your Mobile Call to Action
1. Look at your Analytics
2. Think about what is critical to your mobile offering
3. Ask a friend, ask a customer, ask an expert
4. Download a plugin
5. Deploy with Best Practices