4. Week 1
0830-0900 - Introductions and formalities
0900-0930 - Social media explained
0930-1000 - Case studies - people doing great things
1000-1015 - Coffee break
1020-1100 - Overview of the tools
1100-1200 - Register with the tools
1200-1220 – Goal setting
1220-1230 - Homework - creating connections
5. Week 2
0830-0900 - Review of previous week
0900-1000 - Increasing your connections
1000-1030 - Coffee break
1030-1130 - Measuring and monitoring social media
1130-1200 - Monetising your social media activity
1200-1230 - Review of material
6. name
what do you do
how do you use social media
what do you want to learn here
23. Social
media
are
media
designed
to
be
disseminated
through
social
interac3on,
created
using
highly
accessible
and
scalable
publishing
techniques.
24. Social
media
supports
the
human
need
for
social
interac3on,
using
Internet-‐
and
web-‐
based
technologies
to
transform
broadcast
media
monologues
(one
to
many)
into
social
media
dialogues
(many
to
many).
25. It
supports
the
democra3sa3on
of
knowledge
and
informa3on,
transforming
people
from
content
consumers
into
content
producers.
26. …social
media
supports
the
human
need
for
social
interac3on,
using
Internet-‐
and
web-‐
based
technologies…
27.
28. Trust in business in Australia is in decline
with 74% of survey respondents indicating
they trust business less than they did last
year...
Source:
2009
Edelman
Trust
Barometer
29. CEOs are the least trusted source of
information when forming an opinion of a
company. Eighty-one per cent of
respondents do not trust the CEO as a
source in Australia, the US and Europe
Source:
2009
Edelman
Trust
Barometer
30. 87% of Australians would refuse to buy
from a company they do not trust, and
93% said they chose to buy product or
services from companies they trust.
Source:
2009
Edelman
Trust
Barometer
31. Unless
you
are
prepared
The
internet
has
To
give
it
away
for
free
Changed
all
this
How
can
you
compete?
Did
it
sell
anymore
Imitation
made
in
Or
make
money?
China
41. What is it? Worlds leading Social networking site
Cost Free
Launched 2004
Interesting If Facebook was a country, it would be the 5th
largest in the world (population)
Vital statistics Over 300 million members
Good For Sharing photos, videos and thoughts with your
friends. More personal than LinkedIn and used
by a ‘younger’ audience (average age = 36)
42.
43.
44.
45. What is it? Micro blogging platform that facilitates
140 character interactions with
followers...
Cost Free
Launched 2006
Interesting Third most used social network behind
Facebook and MySpace
Monthly visits 55 million
Good For Connecting, sharing and referring
46.
47.
48. What is it? Worlds leading video sharing site
Cost Free
Launched 2005
Interesting Google purchased YouTube for US$1.65 billion
in 2008
Vital statistics January 2009 – 6 billion videos viewed
Good For Sharing videos, education, sourcing free
content for presentations!
52. What is it? Social networking platform for
Professionals
Cost Free
Launched 2003
Interesting Registrations have climbed from 28 million in
August 2008 to over 50 million today
Vital statistics 50 million members
Good For Online profile and biography, connecting with
relevant professionals, finding staff, getting a
job.
53.
54.
55.
56. What is it? Posterous lets you post things
online fast using email
Cost Free
Launched 2009
Interesting Predicted to be the next big thing…
already generating $1,700/day via
ad revenue
Vital statistics too early to say…
Good For sharing lifestreams and autoposting!
