The material from our MQWorx presentations, where we work with organisations to help raise their mobility quotient.

2. AGENDA FOR TODAY
Introductions and networking
Overview for today
What do we mean by ‘making organisations more productive’
Why User Experience is everything
What is your ACDT strategy?
If you want it done; make it fun
Uncovering opportunities in your business

3. SOME HOUSEKEEPING
Let’s keep the discussion open
Slides will be made available to all here today
Luke can be reached luke@alivemobile.com.au or @lukerides
Enjoy the next 2 hours!

5. YOUR OBJECTIVES FOR TODAY

6. WHAT DO WE MEAN BY
‘MAKING ORGANISATIONS MORE PRODUCTIVE’

7. MAKING ORGANISATIONS MORE PRODUCTIVE
Right now, there’s no other technology in the world that 87% of the world’s
population owns...

8. March 6th, 2008

9. THE FASTEST GROWING CONSUMER
TECHNOLOGY IN HISTORY
“Compared to recent technologies, smart
device adoption is being adopted 10X faster
than that of the 80s PC revolution, 2X faster
than that of 90s Internet Boom and 3X
faster than that of recent social network
adoption.”
(Flurry Analytics)

10. MAKING ORGANISATIONS MORE PRODUCTIVE
The most significant opportunities for leveraging the use of mobile
technologies in business lie in the hands of your employees...
(40% of workers will be mobile in less than two years*)
*Gartner Symposium, San Francisco, Oct 24 2012

11. thinking about your business over the next 12 months, how would you rate the following priorities?
thinking about your business over the next 12 months, how would you rate the following priorities?
improving customer experience
engaged workforce
improving productivity
increasing revenue
70 75 80 85 90
Telstra Productivity Indicator - 2012

12. My device gives me
superpowers...
A business’s greatest asset
is its people. By leveraging
people with the latest devices
creates innovation and ideas
— keep your people in your
organisation.

13. MAKING ORGANISATIONS MORE PRODUCTIVE
The convergence of mobile technologies, cloud computing, gamification, data
analytics and social media has established an innovation platform with
unprecedented potential.
(Two years from now, 20% of sales organizations will use tablets as their primary platform for the mobile salesforce*)
*Gartner Symposium, San Francisco, Oct 24 2012

14. WHY USER EXPERIENCE IS EVERYTHING

16. USER EXPERIENCE
...is the way a person feels about using a product,
system or service. User experience highlights the
experiential, affective, meaningful and valuable aspects
of human-computer interaction.
Wikipedia

17. THE SPECTRUM OF UX

19. “WE WASTED 2 YEARS IN DEVELOPMENT
EFFORT” - Mark Zuckerberg

20. Total time spent using Mobile web v Apps
150
112.5
minutes
spent 75
per
month
(billions)
37.5
0
Mar 11 Jun 11 Sep 11 Dec 11 Mar 12
Source: Nielsen Smartphone Analytics

21. “In any new system, the risk is always user engagement”
Oliver Poss, Group Risk Manager, Lend Lease

22. “No-one ever wants technology”
Jon Duhig, Principal, User Experience - Stamford Interactive

24. who is more likely to purchase on their mobile?
45% of guys have shopped using a mobile device, compared with just 34% of females
(USamp Research - mobile shopping 2012 )

25. "Simplicity is the ultimate sophistication."
Leonardo da Vinci

28. Amazon acquires Kiva for $775 million to bolster robotic workforce

30. what is your ACDT strategy?
(amazon can’t do this strategy)

31. If you want it done,
make it fun...
Engagement meets collaboration.
The emphasis of keeping it social
with a gaming like experience —
engage everyone.

32. WHAT IS GAMIFICATION
Gamification is the process of
applying game mechanics to solve
problems and engage users.

34. IF YOU WANT IT DONE...MAKE IT FUN
By 2013, more than 50 percent of all
social business initiatives will include
an enterprise gamification component¹.
In March 2012, Scientific American
reported that online gamers had
achieved the first crowd-sourced
redesign of a protein
¹Gartner Enterprise Architecture Summit 2011

35. TOTAL ENGAGEMENT
Upgrades
Bonus, attributes, multipliers
accessory customizations,
Tasks
objectives, actions,
progress bars
Rewards Ranking
Achievements, Points, Status, leader-boards,
Virtual goods & currency leagues, social

36. GAME MECHANICS
• Achievements • Infinite Gameplay
• Appointments • Levels
• Behavioral Momentum • Loss Aversion
• Blissful Productivity • Lottery
• Bonuses • Ownership
• Cascading Information Theory • Points
• Combos • Progression
• Community Collaboration • Quests
• Countdown • Reward Schedules
• Discovery • Status
• Epic Meaning • Urgent Optimism
• Free Lunch • Virality

37. GAME MECHANICS
• Achievements • Infinite Gameplay
• Appointments • Levels
• Behavioral Momentum • Loss Aversion
• Blissful Productivity • Lottery
• Bonuses • Ownership
• Cascading Information Theory • Points
• Combos • Progression
• Community Collaboration • Quests
• Countdown • Reward Schedules
• Discovery • Status
• Epic Meaning • Urgent Optimism
• Free Lunch • Virality

39. HOW TO UNCOVER OPPORTUNITIES IN YOUR
BUSINESS

40. Sales Growth Productivity Service Delivery Differentiation
Mobile devices are allowing sales Increase productivity by allowing Customer expectation is changing Disruptive business models and
professionals to influence prospects people to share content with faster than ever before. Customers service experiences are appearing
in new ways, and capture data each other from any location; and prospects need answers, and daily. As new business becomes
essential in decision making. remotely complete tasks that are expect service in a timely manner… harder to find, innovation is gaining
Mobility is allowing organisations then seamlessly integrated into anywhere. Engage your employees pace. Smartphone, tablet and
to access new markets, and attract front and back-office systems; by introducing new and exciting mobile applications are changing
new customers. redesign business processes; and ways to interact with and service customer demands by presenting
collaborate. customers. new opportunities for business
and government.

41. Mobile first approach...
Many business systems have
been built around desktop
technologies.
We take a mobile-first approach
and bring them into alignment
— build a better business
experience.

42. THE ALIVE ENGAGEMENT PROCESS
Focus Create Extend
(Professional Services) (Software Development) (Managed Services)
Plan Brief Prototype Design Build Deploy Market Manage Analyse
01. 02. 03. 04. 05. 06. 07. 08.

43. STRATEGIC ALIGNMENT
Vision Let us Entertain You
Strategic Themes THE MAIN THING — Grow our business THE BIG STORY — Deliver memorable entertainment expereinces
Capital plan –
Improve our financial Maximise Maximise Employee quality
Key Goals and business acumen electronic profit table games profit and engagement
Customer engagement hospitality, food and
beverage
Mobile Vision Mobility as the basis for optimisation, growth and alignment to Acme’s business strategy
Disconnect the need for Enhance staff processes through Staff complete tasks naturally, Simplify staff interactions that Systems that enhance the
attendants and slot techs tools that they use ‘on the floor’ working with tools that improve provide a superior, game world-class dining nightlife
Unchained Workforce to have fixed locations. their quality and engagement changing customer service and hotel product that is
Make them fully mobile expected from Acme
Flexible options such as Improve VIP and IRB processes Frees up staff to focus on Seamless experience for the Provide a complete integrated
“free play” on mobiles or and optimisation of business providing optimal service customer across business experience across all divisional
Theme Alignment
Customer Mobility in-room gambling touchpoints divisions, properties or brands touchpoints
Tools to enable timely, Provide live and timely analytics Improve labour management. Using data from every customer
Mobile Business dynamic reporting and of slots and EGM’s Optimise rostering and cost touchpoint to provide live, up to
improve business decision reductions date profiling
Intelligence
making
Product lifecycle Slot techs able to access details Support for a BYOD strategy to Investment into infrastructure
management and about an EGM at a glance improve employee engagement support to ensure mobility is
Optimise Mobile IT Ops provisioning positioned as a strategic
advantage
Find and exploit new business Delivery of mobile experiences Optimise processes and business Provide a desirable work Unique experience lounges Experience innovation within
models and revenue streams on property through mobile workflow through mobile devices environment, particularly for and engagement at an hotels and restaurants powered
Futurising Acme through emerging mobile devices and non-traditional and the mobile workforce future generation of customer unprecedented level through mobiles
technologies interfaces facing staff

44. WIREFRAMES
Wireframe 1.1 & 1.1a – Wireframe 1.2 & 1.2a –
Wireframe 1.0 – Job search
Search results & save search Job detail and Share

46. ROADMAP – 2 YEARS
FY12 FY13 – 1st Half FY13 – 2nd Half FY14 – 1st Half
UNCHAINED WORKFORCE
Mobile Based Hotel & Rest Booking Slot Analytics
Patron Tracking NSW/SEQ Staff Mobility – PaySlips & pword reset Staff Mobility – Workflow & Leave Location based Staff Assignment
Acme Concierge PoC Acme Concierge R1 Acme Concierge R2 Staff Mobility – Business Functions
CUSTOMER MOBILITY AR Mobile Rich Mobile: Aug Reality, 360 Video
Star m. site Marquee m. site Property based apps (iPhone/Android)
Marquee Q Jumper All Properties – mobile m. site Deep Social Integration NFC, QR Codes
Property Wayfinder (PoC) Acme App Acme VIP Concierge iPod Gift Mobility Offers In-Room mobility
MOBILE BI
Themes
Cognos 10 Mobile Reporting Location Based Analytics
Mobile DOR Platform Standardisation Event Push Notifications
Cognos 10 DOR OnDemand Live Analytics Deep Customer Intelligence
OPTIMISED MOBILE OPS
Mobile BYOD
Mobile Iron All Managed Devices on Mobile Iron Device Catalog Refresh
FUTURISING ACME
Augmented Reality Translator Interactive Surfaces
In Building Location Finding 360 Virtual Video Experience Kiosk of the Future
SUPPORTING INFRASTRUCTURE
Cisco NCS In-building location (meridian) iPod Touch as the Device Mobile Systems Monitoring Redundancy & Failover
Improve WiFi Density iOS as the Standard Platform Soft-phones on Devices

47. NEED SOME MORE IDEAS?

49. Real time risk management. Largest integrated audit platform of its kind.
3 x increase in productivity. Winner - best in field services application!

50. Event Manager. Event risk management. Increase in productivity. Captured business process.

51. Over 4,000 surveys completed and over 1,000 instances of diagnosis and treatment.

52. Simplexity... understanding ACFI, and delivering real benefits to all parties. 20% penetration of Aged
Care Residential facilities in Australia

53. Integrated desktop and mobile ecosystem; real time messaging and expectation management.
50% reduction in service costs.

54. IN CLOSING
mobility is about giving your people superpowers!

55. IN CLOSING
user experience is everything...

56. IN CLOSING
you can do anything on a mobile device...don’t

57. GIVE TO GET
Drop us your business card
We will send you a list of all demo apps

58. THANK YOU
P. +61 2 9460 3307 | F. + 61 2 9460 4440
ALIVEMOBILE.COM | BUILDING 6, 5 HOLT STREET
MCMAHONS POINT | NSW | AUSTRALIA | 2060