1. Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName:
Group Name:
The Creative Brief Team Meeting of Ideas
Team Member Ideas for Names & Slogans Ideas for colour schemes Positives about their ideas Negatives about their ideas
Callum
Walnut wonder
It’s walnutful.
Grey all over and in places
grey going into a darker
grey.
The name of the cereal baris
catchy and soundslike acereal bar.
The sloganof the cereal bar.
Daryll CaptainCrunch Red and blue The name isvery,verycatchy. There is no slogan and the colours
don’t look all that nice together.
Harry ProteinPower
Strongerwitheachbar
All blackwith
maroon/purple writing
The coloursare nice and workwell
and are alsoquite subtle butwould
catch the eye.
The target marketmay notbe very
large as it’sa proteinbar and nota
normal cereal bar.
Luke
FitnessFirst
Grey all over. Light grey
turning into dark grey
The colour scheme workswell. The target market may not be very
large as it’s a fitness bar and not a
normal cereal bar.
Final ChosenName Final Chosen Slogan Final Chosen Colour
Scheme
Who will your target audience
be?
Any Other Final Decisions
Callum It’s Walnutful Grey It will be good for all ages. Using a photo of walnuts and adding
the colours red and black.

2. Btec Level 2 Creative Media Production Unit 18 Advertising Production StudentName:
Group Name: