3. Historical data from Google Analytics
- Historical keyword data from (not
provided) period
- Pre-September 2013 data
1
Sources of Keywords
Gathering and crunching data
@LukaszZelezny #PMIEUR June 2014
5. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
- Historical keyword data from (not
provided) period
- Pre-September 2013 data
1 2
Sources of Keywords
Gathering and crunching data
@LukaszZelezny #PMIEUR June 2014
6. @LukaszZelezny #PMIEUR June 2014
Sources of Keywords
Gathering and crunching data
Long Tail > Export
Live Update > Export
7. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
Use competitors and keyword
intelligence tools that already
ranks
Competitors keywords
- Historical keyword data from (not
provided) period
- Pre-September 2013 data
31 2
Sources of Keywords
Gathering and crunching data
@LukaszZelezny #PMIEUR June 2014
8. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
Use competitors and keyword
intelligence tools that already
ranks
Competitors keywords
- Historical keyword data from (not
provided) period
- Pre-September 2013 data
31 2
Sources of Keywords
Gathering and crunching data
PPC Data
- Use Adwords / Bing /
Yahoo PPC Keywords as an
complementary source to
denermine keywords
4
@LukaszZelezny #PMIEUR June 2014
9. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
Use competitors and keyword
intelligence tools that already
ranks
Competitors keywords
- Historical keyword data from (not
provided) period
- Pre-September 2013 data
31 2
Sources of Keywords
Gathering and crunching data
- Search Traffic > Search
Queries (Impressions, Clicks,
%CTR)
Google Webmaster ToolsPPC Data
- Use Adwords / Bing /
Yahoo PPC Keywords as an
complementary source to
denermine keywords
4 5
@LukaszZelezny #PMIEUR June 2014
11. - Data from SEMRush (first
two SERP pages).
- Data from Searchmetrics
Essential (first five SERP pages)
Intelligence toolsHistorical data from Google Analytics
Use competitors that already
ranks and keyword
intelligence tools
Competitors keywords
- Historical keyword data from (not
provided) period
- Pre-September 2013 data
31 2
Sources of Keywords
Gathering and crunching data
- Search Traffic > Search
Queries (Impressions, Clicks,
%CTR)
Google Webmaster ToolsPPC Data
- Use Adwords / Bing /
Yahoo PPC Keywords as an
complementary source to
denermine keywords
4 5
Use competitors and keyword
intelligence tools that already
ranks
Keyword Density
6
@LukaszZelezny #PMIEUR June 2014
13. - Use as many sources as possible
- Make sure that each export contain at
least following metrics:
- Keywords itself
- Corresponding URLs
- Search volume
- Position (rank)
- If export doesn’t contain all four metrics –
recreate them
Export
1
Gathering and crunching data
Algorithm that helps to create a list
@LukaszZelezny #BrightonSEO April 2014
14. - Use as many sources as possible
- Make sure that each export contain at
least following metrics:
- Keywords itself
- Corresponding URLs
- Search volume
- Position (rank)
- If export doesn’t contain all four metrics –
recreate them
Export
1 - Load each keyword list to Excel
- Use colour code to define list source
- Remove duplications
Load to Excel
2
Gathering and crunching data
Algorithm that helps to create a list
OR
@LukaszZelezny #PMIEUR June 2014
Lost of vertical have different monthly traffic characteristic
Its wrong to report moth to month or week to week
However reporting MoM make sense during Q1 and Q2 then reporting on WoW or MoM doesn’t make sense in Q3 and Q4
Lots of frustrations in Q3 and half of Q4 will come
Lots of frustrations in Q3 and half of Q4 will come
Present Visits and BounceRate
Do you have dedicated profile ? No?
Do you want to select non-paid traffic for whole website ?
Do you want to select non-paid traffic for specific part of website ?
Do no compare long periods away from each other (distance)
if sampling is a problem and large amount of reports use Google Analytics Pro
Do you have dedicated profile ? No?
Do you want to select non-paid traffic for whole website ?
Do you want to select non-paid traffic for specific part of website ?
Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
Do you have dedicated profile ? No?
Do you want to select non-paid traffic for whole website ?
Do you want to select non-paid traffic for specific part of website ?
Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro