Tetuan Valley Startup School V - Fall 2011 - Week 2

1. Tetuan alley
Startup School Fall 2011
This is the Land of Do-as-you-
please-and-take-what-you-want
Week
2
Tetuan Valley, October 2011

2. Sponsors Collaborators
No se puede mostrar la imagen. Puede que su equipo no tenga suficiente memoria para abrir la imagen o que
ésta esté dañada. Reinicie el equipo y, a continuación, abra el archivo de nuevo. Si sigue apareciendo la x
roja, puede que tenga que borrar la imagen e insertarla de nuevo.
No se puede mostrar la imagen. Puede que su equipo no tenga suficiente memoria para
abrir la imagen o que ésta esté dañada. Reinicie el equipo y, a continuación, abra el archivo
de nuevo. Si sigue apareciendo la x roja, puede que tenga que borrar la imagen e insertarla
de nuevo.

3. FINANZAS
PARA
EMPRENDEDORES
OBJETIVO
SESIÓN
1
• Conceptos
Introducir
a
estudiantes
de
pérfil
técnico
• Principios
los
conceptos
financieros
clave
a
la
hora
• Ecuaciones
de
emprender
• Inversores;
ObjeGvos
y
restricciones,
etapas,
“Capital
riesgo”
y
Palancas
de
Valor
RESULTADO
• Conclusiones
para
el
emprendedor
• Comprensión
de
los
indicadores
financieros
clave
• Capacidad
para
parametrizar
los
SESIÓN
2
modelos
facilitados
de
cara
a
valorar
una
• Business
Plan
startup
y
presentar
las
proyecciones
• Precio
finnacieras
a
inversores
• Modelo
de
Negocio
• Otras
herramientas
DURACIÓN
2
sesiones
4h
11/3/11

4. FINANZAS
PARA
EMPRENDEDORES
–
Sesión
2
1. The
Business
Plan
2. The
Price
3. The
Business
Model
4. Other
Tools
11/3/11

5. My
@me
is
valuable…
how
much
m
will
I
spend
looking
at
your
BP
11/3/11

6. 11/3/11

7. What
investors
are
looking
for
…and
so
should
YOU
11/3/11

8. Your
Company
Your
Investor
Your
Numbers
11/3/11

9. WHAT
WE
INCLUDE
IN
A
FINANCIAL
1
PAGER:
COMPANY
l Opportunity
descrip@on
WHO
ARE
YOU
l Business
Model
l Need
Sa@sfied
l Products
/
Services
WHAT
DO
YOU
DO
l Market
Objec@ve
l Compe@tors
HOW
DO
YOU
l Sales
&
Marke@ng
Strategy
ACHIVE
IT
l Current
and
Funnel
Clients
OPPORTUNITY
FOR
l Investment
Alloca@on
THE
INVESTOR
l Exit
Strategy
11/3/11

10. WHAT
WE
INCLUDE
IN
A
FINANCIAL
1
PAGER:
INVESTOR
l Business
Sector
(Tags)
l Contact
Informa@on
l Execu@ve
Team
l Financial
Informa@on
RELEVANT
― Investment
Stage
― Current
Capital
INFORMATION
― Monthly
Burn
Rate
FOR
THE
― Pre-­‐Money
Valua@on
INVESTOR
― Investment
Capital
l Current
Investors
l Forums
11/3/11

11. WHAT
WE
INCLUDE
IN
A
FINANCIAL
1
PAGER:
NUMBERS
Mul@plier
Año1
…
Año
n
Revenues
CF
Breakeven
EBITDA
Net
Result
Assets
LiabiliGes
Cash
Money…
when
and
how
much
11/3/11

12. FINANZAS
PARA
EMPRENDEDORES
–
Sesión
2
1. The
Business
Plan
2. The
Price
3. The
Business
Model
4. Other
Tools
11/3/11

13. PRICING
METHODS
-­‐
BENCHMARK
Useful
for
similar
products
Difficult
to
obtain
data
Be
careful
l What
you
compare
l Units
l Time
l Loca@on
Tabulate
data
and
present
in
graphs
or
simple
tables
11/3/11

14. PRICING
METHODS
-­‐
MARKUP
Useful
for
established
products
in
compe@@ve
atmosphere
Always
lower
limit
Easy
to
obtain
data…
your
company
Be
careful
l Over
price
l Cost
Alloca@on
l Unitary
marginal,
variable
and
fixed
cost
11/3/11

15. PRICING
METHODS
–
VALUE
ADDED
Useful
for
breakthrough
technologies
Clearly
explain
the
gains
the
client
will
have
Difficult
to
obtain
data
Always
upper
limit
Be
careful
l What
are
the
needs
of
the
client
l Determine
the
value
per
use
11/3/11

16. FINANZAS
PARA
EMPRENDEDORES
–
Sesión
2
1. The
Business
Plan
2. The
Price
3. The
Business
Model
4. Other
Tools
11/3/11

17. What
makes
your
business
@ck
Up
and
Down…
almost
ALWAYS
is
related
11/3/11

18. How
to
determine
your
business
drivers
Target:
Commercials
in
FMCG
companies
How
5.000
users
first
year
,
recurrent
and
growing
How
Go
to
5
of
the
100
companies
in
the
market
How
1
Market
Average
is
1000
users/
client
Do
you
s'll
have
5.000
Users?
I
personally
(or
my
network)
know
5
decision
takers
in
2
How
those
companies,
iniGal
prospecGon
has
been
made
Do
you
s'll
have
5.000
Users?
3
Do
de
companies
have
control
over
the
users?
How
Do
you
s'll
have
5.000
Users?
4
Are
my
clients
going
to
demand
a
trial
phase
Do
you
s'll
have
5.000
Users?
5
Success
in
conversion
rate
from
trial
to
client?
Do
you
s'll
have
5.000
Users?
11/3/11

19. Usefulness
Target:
Commercials
in
FMCG
companies
5.000
users
first
year
,
recurrent
and
growing
Go
to
5
of
the
100
companies
in
the
market
MarkeGng
/
Sales
Strategy
1
Market
Average
is
1000
users/
client
Do
you
s'll
have
5.000
Users?
I
personally
(or
my
network)
know
5
decision
takers
in
Scalability
2
those
companies,
iniGal
prospecGon
has
been
made
Do
you
s'll
have
5.000
Users?
3
Do
de
companies
have
control
over
the
users?
Success
of
Do
you
s'll
have
5.000
Users?
product
/
service
4
Are
my
clients
going
to
demand
a
trial
phase
Do
you
s'll
have
5.000
Users?
5
Success
in
conversion
rate
from
trial
to
client?
Do
you
s'll
have
5.000
Users?
11/3/11

20. Revenue
Streams
Asset
Sale
Usage
Fee
Subscrip@on
Fee
Lending
/
Ren@ng
/
Leasing
Licensing
Brokerage
/
Commissioning
Adver@sing
11/3/11

21. Don’t
be
afraid…
Your
own
matrix
…
We
will
help
you
with
an
standard
11/3/11

22. 11/3/11

23. FINANZAS
PARA
EMPRENDEDORES
–
Sesión
2
1. The
Business
Plan
2. The
Price
3. The
Business
Model
4. Other
Tools
11/3/11

24. 11/3/11