Presentation about Portal do Rugby - advertising and business.

1. You inside the World of Rugby

2. Since 2009, Portal do Rugby is the largest
Brazilian site dedicated to Rugby. It makes
on-site and remote coverage of the major
leagues and events related to this sport in
Brazil and the world. We inform readers just
in time. With text, photos and videos in
articles and present in the main social
networks, Portal do Rugby produces
exclusive material about the world of Rugby.
Since the establishment of the Brazilian
Rugby award by Brazilian Confederation of
Rugby (CBRu) in 2010, Portal do Rugby won
the category of best coverage of the national
Rugby, at the awards sport highlights twice
followed.
Portal do Rugby has employees in almost all
the states of Brazil, covering locally, the
major championships of one of the fastest
growing sports in Brazil.
About
Portal
do
Rugby

3. There are several categories in which Portal do Rugby
has audience with general and specific content for all
Rugby lovers
Home
News
Team
map
Results
and
analysis
Tables
Coverage
of
domes:c
and
interna:onal
matches
Calendar
Interviews
About
rugby
Columnists
Domes:c
rugby
map
Health
Center
History
School
of
Rugbiers
Culture
and
couriosi:es
Photos
and
videos
Rugby
Manager
Content

4. With
a
team
of
prac::oners
and
experts
in
the
sport,
Portal
do
Rugby
deals
with
it
properly
and
deep,
leading
the
reader
to
the
best
quality
informa:on.
Daniel Venturole
Edi:ng
,
wri:ng
and
repor:ng
He
has
degree
in
Engineering
from
Mackenzie
where
he
had
the
first
contact
with
the
sport
and
had
prac8ced
for
ten
years,
currently
one
of
the
biggest
clubs
in
Brazil.
Realizing
the
shortcomings
in
the
na8onal
Rugby
coverage,
founded
the
website
which
inaugurated
a
new
era
in
media
dedicated
to
the
sport,
making
the
cover
spot
matches
and
the
first
mapping
of
the
audience
and
teams
in
Brazil.
Today
is
also
responsible
for
the
communica8on
of
Rio
Branco
Rugby
and
in
2011,
held
a
course
on
sports
marke8ng
in
Jcocco,
one
of
the
most
tradi8onal
sports
marke8ng
agencies
in
Brazil.
Pedro Mantovani
Technology
and
design
He
has
degree
in
Naval
Engineering
at
University
of
São
Paulo
and
had
his
first
contact
with
the
sport
in
2007,
when
he
dedicated
to
the
sport.
He
played
for
Bandeirantes
(Brazilian
vice
champion
in
2011),
nowadays
São
Paulo
Saracens
Bandeirantes
and
for
the
Brazilian
na8onal
team.
Since
2010
is
part
of
the
Portal
do
Rugby’s
team
and
is
responsible
for
the
design
and
technical
development
of
the
site.
Victor Ramalho
Edi:ng
,
wri:ng
and
repor:ng
He
has
degree
in
history
in
University
of
São
Paulo
and
started
to
prac8ce
Rugby
in
Philosophy
and
Human
Sciences
School’s
team
in
2006.
He
joined
the
newly
created
Portal
do
Rugby
in
2009,
with
ar8cles
repor8ng
the
interna8onal
Rugby,
history
and
na8onal
Rugby
matches
coverage.
In
2010,
he
aTended
the
Sports
Journalism
discipline
in
ECA-­‐
USP,
and
in
2011
he
joined
the
course
for
MSc
in
Social
History
at
USP.
He
currently
is
a
TV
commentator
on
Sports+
and
BandSports
channels
and
he
is
also
a
researcher
at
the
LUDENS
USP,
developing
work
with
the
history
of
rugby.
Luis Kolle
Wri:ng,
marke:ng
and
commercial
He
has
degree
in
electrical
engineering
by
Unicamp
where
he
knew
the
rugby.
Since
then
he
is
fan
of
the
sport,
follows
the
na8onal
and
interna8onal
rugby
the
way
he
could.
Un8l
he
found
Portal
do
Rugby,
in
early
2013.
Since
then
he
follows
with
quality
and
is
part
of
the
team
responsible
for
issues
of
English
rugby
and
interna8onal
teams
matches
and
is
also
a
collaborator
in
the
commercial
area
of
the
Portal
do
Rugby.
Our
Team

5. Market
Data
§ One
of
the
most
popular
sports
in
the
world
§ 3rd
spor:ng
event
in
the
world
in
audience
(total
audience
of
4
billion
people)
§ More
than
200
channels
transmiQed
the
last
Rugby
World
Cup
2011
§ Average
audience
of
30,000
people
in
the
Rugby
World
Cup
2011
§ Average
audience
of
70,000
people
in
the
Six
Na:ons,
a
tournament
with
more
than
100
years

6. § Men:oned
as
the
sport
that
will
grow
the
most
in
the
coming
years.
§ 22%
of
Brazilian
people
are
interested
in
learning
the
sport
and
how
to
prac:ce
it.
§ Rugby
Sevens
will
return
to
Olympics
in
Rio
2016.
§ Audience
with
over
than
1
million
televisions
turned
on
SporTV
(sports
cable
TV)
during
semifinal
and
final
matches
of
the
Super
10
(Brazilian
Rugby
Championship).
§ Currently,
men’s
Brazilian
na:onal
team
is
the
4th
con:nental
power
in
the
modali:es
XV
and
sevens.
§ Women's
Brazilian
na:onal
team
is
one
of
the
ten
best
teams
in
the
world
in
sevens.
Market
Data

7. § Portal
do
Rugby
aQracts
a
monthly
average
of
23,000
visitors
that
generates
about
130,000
page
views
with
an
average
:me
of
3
minutes.
§ In
social
networks,
Portal
do
Rugby
has
more
than
22,600
Facebook
fans
and
over
6,200
twiQer
followers.
Audience

8. § The
site
has
a
highly
qualified
and
targeted
audience
and
speak
directly
with
players
and
stakeholders
of
the
sport
(87%
and
13%,
respec:vely),
21
to
40
years
(67%)
,
located
mainly
in
South
and
Southeast
(18%
and
68
%),
but
with
great
penetra:on
in
the
main
capitals
of
Brazil.
§ Most
of
the
audience
belongs
to
classes
A
and
B
(76%)
and
has
completed
higher
educa:on
or
studying
(81%)
§ More
than
75%
of
the
audience
men:oned
that
purchases
through
Internet
Audience

9. RWC
2015
§ Journalis:c
team
of
4-­‐5
people
who
will
be
in
England
and
Wales
to
cover
the
event.
§ We
will
produce
journalis:c
material:
ü texts
about
the
games,
ü photos,
ü interviews
and
maQers
related
to
sports
and
linked
to
the
public
who
will
be
at
the
audience
of
our
website
based
on
the
event.
§ Prepara:on
of
materials
and
exclusive
content
designed
to
meet
investors.
§ Adver:sing
of
investors.

10. For
more
informa8on,
customized
formats:
Luis
Kolle
luis@portaldorugby.com.br
+55
11
991
566
232
Skype:
lkolle
Contact
us