3. SAMURAI INTERNATIONAL INC.
Founded: August 10, 2011
CEO: Lui Okada
Business Content: Smart Phone Apps Development
Stock Holder: Cyber Agent Ventures
Management Team
Prize: 1st rank 2 times
2 million downloads
3
Samurai International Inc.
4. AGENDA
• Samurai International
• Japanese Smart Phone Market
• Japanese App Market
• Social Game
• Simple Game
• Other Apps
• How to Promote App in Japan
6. SMART PHONE USERS IN JAPAN
The smart phone users grew by 4 million
in only 3 months. Android iPhone Microsoft Others
19.3M
0.8
15.1M
iPhone
0.9 6.6
iPhone
5.0
Android
Android 11.9
9.2
Nov.2011 Feb.2012
(ComScore 2012)
7. DEMOGRAPHICS
Urban and young people use.
Female users are increasing.
SEX AGE AREA
65 13- Kyushu,O Hokkaido,
55- Over, 4.4 17, 6.8% kinawa, 1 3.20% Tohoku, 5
64 , 8.6% % Shikoku, 1 1.80% .40%
.70%
18- Chugoku,
Femal 45- 3.90%
24 , 19.
e, 38. 54 , 12. 4%
50% 5% Kansai,
Kanto(T
Male, 19.60% okyo),
61.50 35- 25- 39.70%
% 44 , 22. 34 , 25.
7% Chubu,
6% 13.80%
(Oct 2011 ComScore)
9. DIFFERENCE OF IPHONE AND ANDROID USERS
iPhone users tend to get more apps than
Android users.
[Free App] How many get? [Paid App] How many get?
(Ask Smart.ly 2012)
10. FEMALE HIGH SCHOOL STUDENTS DATA
Often young girls makes trend in Japan.
When you will reach them, your app will expand.
Have you bought the mobile phone? What kind phone did you get?
http://www.fumi23.com/2012/04/sp5/sp5enqend.html
12. SMART PHONE GAME MARKET IN JAPAN
Smartphone game market is quickly expanding.
3.2B TWD
1,1B USD
App Purchase Advertisement
(Reference: Seed Planning 2011)
12
Samurai International Inc.
36. COMPLETE GACHA SYSTEM
Some users pay 100,000 yen to complete cards.
(Limited time Event) User gets
Buy the Cards Super rare card!
Complete rare cards