Reputation Management and the Streisand Effect

1. Managing your online Reputation
The Streisand Effect
@ludwig428
Kevin@troontechnology.com

2. Kevin
MaxwellTechnology Shepherd
@ludwig428
www.TroonTechnology.com
kevin@troontechnology.com

3. @ludwig428
ORM is new SEO
84% of marketers believe building trust will be
primary focus for marketing efforts in the future
* 1to1 Media Survey
4 out of 5 people say they have received advice
about purchasing decisions via social media
* Pew Statistics
46% of adults now have an online profile.
* Pew Statistics

4. Total Immersion, suppression
Ask them to remove remark
Threats, legal action
Linkbacks
@ludwig428

5. How can I defend against
negative online results?
@ludwig428

6. In the online reputation
game:
@ludwig428

7. Get your House in Order
Create Social Currency in Advance
Be Sure to Maximize your Digital Assets
Don’t do Social Media, Be a Social Company ~Jay Baer
@ludwig428

8. Listen to the conversation.
Where is the online chatter?
Monitor the situation.
@ludwig428

9. @ludwig428

10. @ludwig428

11. Hugh Macleod ~ Gaping Void
@ludwig428

12. Someone is defaming me,
what do I do?
@ludwig428

13. Fix the problem. The underlying issue.
Let it go? Measure the impact
Be truthful in addressing customers
Opportunity for positive feedback?
@ludwig428

14. Who is doing it right?
Examples
@ludwig428

15. @ludwig428

16. @ludwig428

17. @ludwig428

18. The Streisand Effect
@ludwig428

19. The Streisand Effect:
@ludwig428

20. @ludwig428

21. @ludwig428

22. Streisand sues for $50 Million
Before lawsuit image #3850 had been downloaded
6 times
After the lawsuit 420,000 times
Suit is tossed
@ludwig428

23. Best Practices –Handy Tips
@ludwig428

24. Google your phone number and email address
Press Releases
Charitable Donations
Press Releases
No Magic Wand
@ludwig428

25. Takeaways
@ludwig428

26. A overall positive corporate image will do more to
mitigate any negative results than almost any
endeavor to remove comments
Be a good citizen
Assign someone to engage
Create a community.
@ludwig428

27. Questions?