ad:tech London 2012 Conference Keynote Getting Up Close & Local Charles Eklund, Head of Product & Business Operations, LivingSocial Omid Ashtari, Business Development Director Europe, foursquare Phillip Easter, Director of Mobile Apps, American Airlines

1. Getting Up Close & Local
Charles Eklund, LivingSocial
20 September 2012

2. A New Marketing Model

3. A New Breed of Shopper
So| Lo |Mo

4. A New Breed of Shopper
powerful

5. Why So Powerful?

6. Why So Powerful?
This space has the
power to change habits

7. The Social Shopper

8. The Social Shopper
92% of UK consumers get a rush from
hunting down an online bargain

9. The Social Shopper

10. The Social Shopper
74% of daily deal hunters in the UK
suffer from Fear of Missing Out

11. The Social Shopper

12. The Social Shopper
7 out of 10 of us like to be the first to
spot a great bargain and tell others

13. The Social Shopper
“I’ll have what she’s having”

14. The Social Shopper
90% of 25-34 year olds seek
recommendation from people they see
as being a little like them

15. What Now?

16. The Future
Social as standard – where we are
A default for local
Mobile – everywhere we go
Technology that knows what you want
before you do