So you want to be a design strategist?
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A presentation that was given at the How Design conference on being a design strategist. This lecture was also given with LukeW at Yahoo.
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So you want to be a design strategist?
- 1. SO YOU WANNA BE A DESIGN STRATEGIST? BRYAN ZMIJEWSKI LuckyOliver June 11, 2007
- 3. So who is Bryan Zmijewski? LuckyOliver 10 years consulting 10 teaching at Stanford 70 start-ups
- 4. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS Some people won’t like you. Who cares?
- 5. Yes, you will have to sell. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS
- 6. You need to design in front of people. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS
- 7. Confrontation is a must. Gloves are optional. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO PROCESS NUMBERS
- 8. BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH Design is a playing field. Designers need to win. PEOPLE PROCESS NUMBERS
- 9. Make sure the research fits the size of the project. BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH PEOPLE PROCESS NUMBERS
- 10. Spontaneous is OK. BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE DON’T OVER RESEARCH RIGHT KIND OF RESEARCH PEOPLE PROCESS NUMBERS
- 11. BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT Just get it done. PEOPLE PROCESS NUMBERS
- 12. Get your hands dirty. BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT PEOPLE PROCESS NUMBERS
- 13. Make sense of all the design opinions BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT PEOPLE PROCESS NUMBERS
- 14. QUESTIONS?
- 15. PEOPLE READ PEOPLE BE A SALESMAN REAL-TIME PERFORMANCE FIGHT WHEN YOU HAVE TO
- 16. NUMBERS BUILD IN THE METRICS JUSTIFY DECISIONS WITH THE RIGHT KIND OF RESEARCH DON’T OVER RESEARCH
- 17. PROCESS BALANCE PREP W/ IMPLEMENTATION BOTTOM UP STRATEGY EVERYONE IS A DESIGN EXPERT
Notas do Editor
- Hold here… welcome..