This is our second report for 2013 which provides success benchmarks to increase
your understanding of the strategies and tactics behind some of Australia’s most successful Facebook brand pages.
The Facebook report uses data provided by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations produced in consultation with 95th Percentile Pty Ltd. (John Ward) and information analysed by the Online Circle Data team.
The full report can be downloaded at www.theonlinecircle.com
Six Sigma Improvement Process: Transforming Processes, Elevating Performance
Australia Facebook Performance Report_June2013_Online Circle Digital
1. 1
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
June 2013
Online Circle Digital
www.theonlinecircle.com
Australian Facebook
Performance Report
2. 2
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com[ Content
Top 30 Facebook Pages by Fans
ASX Listed Companies on Facebook
Top 20 Industries by Fans
Introduction
Airlines, Travel & Tourism
Alcohol - Beer, Wine & Cider
Alcohol - Spirits
Automotive - Manufacturers
Banks & Financial Institutions
Department & Online Stores
Education
Electronics
FMCG - Beverages
FMCG - Snackfoods
Health & Beauty
News & Magazines
Quick Serve Restaurants
Radio
Retail - Fashion
Retail - Grocery
Sporting Clubs
Telecommunications
TV Channels & Networks
TV Programs
Methodology
About Us - Social Pulse™
About Us - Online Circle
3
4
5
6
7 - 8
9 - 10
11 - 12
13 - 14
15 - 16
17 - 18
19 - 20
21 - 22
23 - 24
25 - 26
27 - 28
29 - 30
31 - 32
33 - 34
35 - 36
37 - 38
39 - 40
41 - 42
43 - 44
45 - 46
47 - 48
49
50
3. Australia
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co // #fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top 30 Facebook Pages by Fans*
The Voice Australia
Visit Queensland, Australia
McDonald’s Australia
Subway Australia
Neighbours
Dreamworld Australia
triple j
Foxtel
5 Gum Australia & NZ
506,851
665,578
606,013
556,603
520,336
505,967
557,058
609,187
546,176
513,706
2111
2515
2313
2717
2919
2212
2616
2414
2818
3020
* Average for June 2013
Data provided by www.socialpulse.co
V Energy Drink Australia
MasterChef Australia
Pringles Australia
Bananas in Pyjamas
Hamish & Andy
Domino’s Pizza - Australia
Home and Away (Official)
BONDS
Lorna Jane
4,097,622
1,069,032
1,342,392
782,927
2,199,161
1,755,602
850,790
1,080,984
839,484
709,167
1
5
3
7
9
2
6
4
8
10
[yellow tail]
KFC Australia
676,625
SUPRÉ
Cadbury Dairy Milk - Australia
7-Eleven Australia
Black Milk Clothing
Woolworths Australia’s Fresh
Food People
JB Hi-Fi Official
Commonwealth Bank
Packed to the Rafters (Official)
493,079
502,497
479,426
441,365
486,090
493,294
478,777
429,199
425,894
Kogan
4. While ASX listed companies may not be
directly represented on Facebook, their
subsidiaries and/or brands are.
We reviewed the top ASX-related Facebook
pages from two angles – in instances where
the ASX100 full company name was used on
Facebook, and the ASX brands that made it
to the Top 100 of this Facebook Report.
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co // #fbreport // research@theonlinecircle.com // www.theonlinecircle.com
ASX Listed Companies on Facebook
* Average for June 2013
Data provided by www.socialpulse.co
Top 10 ASX100 Listed Companies on Facebook
Top 20 ASX Listed Company Brands in Facebook
1 6
5 10
3 8
2 7
4 9
JB Hi-Fi Limited Westpac Banking Corporation
Commonwealth Bank of Australia Coca-Cola Amatil Limited
QANTAS Airways Limited Stockland
David Jones Limited Challenger Limited
Telstra Corporation Limited Oil Search Limited
478,777 Fans 55,277 Fans
429,199 Fans 1,275 Fans
353,745 Fans 238 Fans
226,752 Fans 30 Fans
88,184 Fans 8 Fans
1 8 15
5 12 19
6 13 20
7 14
3 10 17
2 9 16
4 11 18
Domino’s Pizza - Australia Coles Virgin Australia
BONDS Telstra 24x7 Jetstar Australia
Dreamworld Australia Qantas David Jones
Foxtel Smiggle BIG W
Woolworths Australia’s Fresh Food People Target Australia Harvey Norman
JB Hi-Fi Official Brisbane Broncos MYER
Commonwealth Bank Vodafone Australia
850,790 Fans 408,340 Fans 247,357 Fans
839,484 Fans 377,630 Fans 232,523 Fans
557,058 Fans 353,745 Fans 226,752 Fans
546,176 Fans 340,994 Fans 219,162 Fans
493,294 Fans 337,876 Fans 218,950 Fans
478,777 Fans 272,492 Fans 195,264 Fans
429,199 Fans 252,568 Fans
5. Top 20 Industries by Fans*
Data provided by www.socialpulse.co
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co // #fbreport // research@theonlinecircle.com // www.theonlinecircle.com* Average for June 2013
8,832,189
2,707,617
4,224,708
2,105,341
1,765,371
6,063,340
2,521,984
3,450,702
1,914,007
1,005,161
8,639,819
2,644,307
3,855,747
2,100,867
1,653,439
5,746,738
3,342,418
1,808,025
937,767
1,026,799
Airlines, Travel & Tourism
FMCG - Beverages
Quick Serve Restaurants
Alcohol - Spirits
FMCG - Snackfoods
Alcohol - Beer, Wine & Cider
Sporting Clubs
TV Networks
Education
TV Programs
Department & Online Stores
Electronics
Automotive - Manufacturers
News & Magazines
Retail - Fashion
Retail - Grocery
Health & Beauty
Banks & Financial Institutions
Telecommunications
Radio
6. 6
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com[ Introduction
Welcome to the 2013 June
edition of the Australian
Facebook Performance Report.
This is our second report for 2013 which
provides success benchmarks to increase
your understanding of the strategies
and tactics behind some of Australia’s
most successful Facebook brand pages.
The Facebook report uses data provided
by SocialPulse™ (www.socialpulse.co) with
mathematical and statistical foundations
produced in consultation with 95th Percentile
Pty Ltd. (John Ward) and information analysed
by the Online Circle Data team.
The full report can be downloaded at:
www.theonlinecircle.com
So what’s new?
A few things have changed since our last report
in February.
Facebook user numbers have gone up, mobile
usage has also increased, Facebook bought
Instagram and launched Hashtags. However the
greatest impact didn’t come from Facebook but
from the ASX.
ASX - The Australian Securities Exchange
Guidance Note 8 was issued in March 2013
and went into effect at the beginning
of May. The mandate requires listed companies
to identify and monitor investor blogs, chat sites,
forums and other social media sites (whether
public or member-only) that regularly contain
posts about their business.
The listed company and its subsidiaries
must also have processes in place to act
on misinformation and train employees to
understand their responsibilities when posting
and moderating the company’s content online.
As a result, Facebook has extended its territory
from marketing teams to compliance teams
and company secretaries.
If you are an ASX listed company make sure you
have a monitoring program. By the time you
hear the thunder, it’s too late to build the ark!
Considering the fact many holding companies
are not directly represented on Facebook but
indirectly via their subsidiaries we have created
a list of the top ASX listed companies.
Along with the ASX graphic we have created
2 other graphics. The top 30 Facebook Pages
by fans and the top 20 industries by number
of fans.
We have reproduced the most engaging
content for each category including the most
liked, commented and shared posts.
We have also updated our report by broadening
some categories to include even more brand
pages.
Last words
This report is not an opinion piece. The role
of this report is to provide ground work and
numerical benchmarks across Australian brands
on Facebook. These numbers should guide you
along with other factors. In social media it is easy
to mistake popularity for credibility.
Data for this report was collected from our data
analysis and visualisation software, Social Pulse™
on 13, 20, 27 of May and June 3 and 10. Please
review the methodology at the end of the report
for a clear understanding of each metric.
Social Pulse™ provides social media analytics,
competitive intelligence, consumer insights,
financial calculations and ROI of social media.
If you want to learn more about this software,
register your interest at www.socialpulse.co
If you would like to be notified of future reports
visit: www.theonlinecircle.com
Lucio Ribeiro
Lead Strategist, Online Circle
7. 7
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
8,385,786 467,120 539,393 6.1% 5.3% 5.3% 4.6%
1 - Australia 4,097,622 223,485 180,656 4.5% - 5.5% - 47.8%
2 - Visit Queensland, Australia 665,578 76,356 151,846 25.8% 0.4% 11.5% 4.4% 16.3%
3 - Dreamworld Australia 557,058 4,797 5,213 0.9% 3.2% 0.9% 2.4% 1.0%
4 - Sydney Australia 421,497 47,892 78,303 20.0% 6.1% 11.4% 4.0% 10.3%
5 1 Qantas 353,745 5,175 8,809 2.5% 2.9% 1.5% 3.5% 1.1%
6 - Sydney Opera House 308,428 19,957 14,916 5.0% - 6.5% - 4.3%
7 - Contiki Holidays 259,802 14,069 13,745 5.5% - 5.4% - 3.0%
8 2 Virgin Australia 247,357 8,312 9,223 3.8% 1.8% 3.4% 2.7% 1.8%
9 3 Jetstar Australia 232,523 5,390 8,022 3.5% 2.1% 2.3% 1.8% 1.2%
10 -
Visit Gold Coast, Queensland,
Australia
215,153 18,106 28,235 14.0% 9.9% 8.4% 9.3% 3.9%
11 - Expedia.com.au 190,856 4,253 3,171 1.7% - 2.2% - 0.9%
12 - P&O Cruises Australia 187,792 6,689 9,700 5.3% - 3.6% - 1.4%
13 - Western Australia 167,893 8,648 6,297 3.8% - 5.2% - 1.9%
14 -
Warner Bros. Movie World - Gold
Coast, Australia
149,645 2,278 3,609 2.4% - 1.5% - 0.5%
15 - Sea World - Gold Coast, Australia 135,754 5,224 2,711 2.0% - 3.8% - 1.1%
16 - HotelClub 135,733 803 1,364 1.0% 61.2% 0.6% 12.5% 0.2%
17 - Blue Mountains Australia 135,190 6,019 3,183 2.4% 3.0% 4.5% 6.6% 1.3%
18 5 Air New Zealand - Australia 134,615 5,050 7,005 5.3% 2.3% 3.8% 2.7% 1.1%
19 4 AirAsia Australia 118,315 1,083 1,130 1.0% 0.5% 0.9% 1.4% 0.2%
20 - Melbourne Cricket Ground (MCG) 117,633 3,534 2,255 1.9% - 3.0% - 0.8%
Airlines, Travel & Tourism
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
8. 8
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Airlines, Travel & Tourism
Top Posts by Likes
1 Australia
I’m too tired to lay
down, I’m just going to
close my eyes okay? -
Hodge Podge Lodge
65,916 Likes
2 Sydney Australia
Which Sydney beach
is your favourite for
a Winter Surf? photo:
GCImagery
53,447 Likes
3 Australia
Caption please, GO!
- Captured in the
wild by Mark Helle
on Echidna ...
42,089 Likes
Top Posts by Comments
1 Australia
Caption please, GO! -
Captured in the wild
by Mark Helle on
Echidna Walkabout ...
2,712 Comments
2 Australia
I’m too tired to lay
down, I’m just going to
close my eyes okay? -
Hodge Podge Lodge
1,955 Comments
3 Australia
Sunrise from the top
of Eureka Skydeck 88
by Seek with Dave.
943 Comments
Top Posts by Shares
1 Australia
I’m too tired to lay
down, I’m just going to
close my eyes okay? -
Hodge Podge Lodge
11,656 Shares
2 Australia
Caption please, GO! -
Captured in the wild
by Mark Helle on
Echidna Walkabout ...
8,351 Shares
3 Australia
Friday Fan Photos
7 June’13 (37 photos)
7,562 Shares
Data provided by www.socialpulse.co
9. 9
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
2,105,341 54,143 77,063 3.7% 6.2% 2.6% 7.2%
1 - [yellow tail] 782,927 12,363 36,132 4.7% -0.1% 1.6% - 22.8%
2 1 Rekorderlig Cider - Australia 248,005 10,845 4,442 1.8% 4.0% 4.4% 5.2% 20.0%
3 2 Pure Blonde 225,508 1,214 2,527 1.1% 0.7% 0.5% 0.8% 2.2%
4 3 Jacob's Creek 171,072 4,977 6,608 3.9% 15.5% 2.9% 7.2% 9.2%
5 - Riccadonna 96,970 3,236 3,225 3.4% -0.3% 3.3% 1.2% 6.0%
6 6 VB 67,989 2,097 1,024 1.5% 2.3% 3.1% 19.8% 3.9%
7 5 XXXX GOLD 67,977 3,494 1,613 2.4% 1.2% 5.1% 3.2% 6.5%
8 18 Strongbow Australia 41,887 1,084 -40 -0.1% 20.5% 2.6% 8.8% 2.0%
9 13 Tooheys New 40,601 4,013 4,887 12.7% 2.0% 9.9% 2.7% 7.4%
10 8 Carlton Draught 40,328 840 648 1.6% 1.6% 2.1% 3.7% 1.6%
11 7 Brown Brothers Winery 40,313 639 749 1.9% 1.2% 1.6% 3.1% 1.2%
12 9 Guinness Australia 34,753 815 182 0.5% -0.2% 2.3% 2.8% 1.5%
13 - Wolf Blass Wines Australia 34,157 2,030 4,573 14.2% - 5.9% 2.3% 3.7%
14 10 Magners Australia 33,903 450 53 0.2% 6.6% 1.3% 3.5% 0.8%
15 - Bulmers Australia 32,470 2,528 7,545 26.1% 0.9% 7.8% 1.5% 4.7%
16 - getwinesdirect.com 31,900 336 85 0.3% 4.0% 1.1% 17.5% 0.6%
17 14 Sol Beer Australia 31,083 843 1,970 6.6% 15.6% 2.7% 6.5% 1.6%
18 17 Yellowglen 30,263 1,058 77 0.3% 6.0% 3.5% 6.5% 2.0%
19 11 Coopers 27,558 555 793 2.9% 1.2% 2.0% 2.2% 1.0%
20 16 Peroni Nastro Azzurro Australia 25,677 726 -30 -0.1% 41.7% 2.8% 51.5% 1.3%
Alcohol - Beer, Wine & Cider
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
10. 10
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 Rekorderlig Cider - Australia
Agree?
3,320 Likes
2 XXXX GOLD
Taken by the XXXX
Brewery in Milton,
who wishes they found
liquid gold at the ...
3,078 Likes
3 Rekorderlig Cider - Australia
Anyone for a dip?
2,804 Likes
Top Posts by Comments
1 VB
King Brown? Tallie?
Long Neck? What do
you call it?
1,889 Comments
2 Yellowglen
Cheese or chocolate.
Which do you prefer
with a glass of
Yellowglen?
324 Comments
3 Coopers
After Dark www.
coopersafterdark.
com.au is now well
on it’s way. Still ...
228 Comments
Top Posts by Shares
1 Rekorderlig Cider - Australia
Rekorderlig jelly
quarters - yum! Just
add half water, half
Rekorderlig to the ...
805 Shares
2 Tooheys New
743 Shares
3 XXXX GOLD
Taken by the XXXX
Brewery in Milton,
who wishes they
found liquid gold ...
629 Shares
Alcohol - Beer, Wine & Cider
Data provided by www.socialpulse.co
11. 11
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
1,761,962 65,357 48,187 2.7% 2.1% 3.7% 3.5%
1 1 Wild Turkey Australia 257,392 8,262 10,282 4.1% 6.3% 3.2% 4.6% 12.6%
2 3 Bundy Rum 199,733 5,468 3,783 1.9% 3.2% 2.7% 10.5% 8.4%
3 4 Jim Beam Australia 180,538 9,347 17,754 10.3% 13.9% 5.2% 10.8% 14.3%
4 5 Baileys Australia 149,647 7,045 1,726 1.2% 1.3% 4.7% 4.3% 10.8%
5 6 Jack Daniel’s Australia 146,313 5,623 1,945 1.3% 1.0% 3.8% 3.3% 8.6%
6 7 Johnnie Walker Australia 117,067 2,972 851 0.7% 1.1% 2.5% 1.8% 4.5%
7 8 American Honey Australia 93,623 1,867 421 0.5% -0.2% 2.0% 1.2% 2.9%
8 9 Bundy R. Bear 81,256 1,585 997 1.2% 0.2% 2.0% 3.2% 2.4%
9 10 Jagermeister Australia 79,377 1,605 43 0.1% 0.5% 2.0% 1.7% 2.5%
10 11 ABSOLUT VODKA (Australia) 72,431 1,009 153 0.2% 2.5% 1.4% 2.3% 1.5%
11 12 Midori Australia 57,286 1,923 433 0.8% 1.5% 3.4% 8.5% 2.9%
12 13 Canadian Club 47,273 17,267 6,972 15.3% 0.1% 36.5% 1.2% 26.4%
13 14 Stoli Vodka Australia 38,768 797 1,562 4.1% 4.9% 2.1% 3.3% 1.2%
14 15 Southern Comfort Australia 24,971 507 1,468 6.1% -0.5% 2.0% 1.5% 0.8%
15 16 Russian Standard 11,310 80 13 0.1% - 0.7% 1.3% 0.1%
- 2 Smirnoff 191,355 - -212 -0.1% 1.7% - 2.1% -
- 17 Frangelico Australia 7,717 - -4 -0.1% 0.3% - 0.5% -
- - Appleton Estate Rum - Australia 5,905 - - - -0.2% - - -
- - Chandon Australia 1,827 - 58 3.2% 3.8% - - -
- 18 Hennessy Australia 1,582 1 0.1% 0.8% - - -
Alcohol - Spirits
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
12. 12
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Alcohol - Spirits
Data provided by www.socialpulse.co
Top Posts by Likes
1 Baileys Australia
Baileys baked
cheesecake and a
hot chocolate. Hello,
perfect Thursday ...
5,125 Likes
2 Wild Turkey Australia
To the bloke who
finished his DIY renos
in a week.
3,884 Likes
3 Bundy Rum
Bundaberg Rum
is proud to be
celebrating a
monumental ...
3,489 Likes
Top Posts by Comments
1 Jack Daniel’s Australia
Help us settle a
debate....
1,343 Comments
2 Jack Daniel’s Australia
It’s nearly Jack Daniel’s
birthday and we
need your help in
celebrating.
511 Comments
3 Jim Beam Australia
Blue or Maroon?
460 Comments
Top Posts by Shares
1 Baileys Australia
We absolutely agree.
1,553 Shares
2 Baileys Australia
Baileys baked
cheesecake and a
hot chocolate. Hello,
perfect Thursday ...
1,093 Shares
3 Bundy Rum
Bundaberg Rum
is proud to be
celebrating a
monumental ...
933 Shares
13. 13
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
2,100,867 70,360 91,281 4.3% 4.1% 3.3% 5.7%
1 1 Holden 379,444 5,259 5,828 1.5% 2.3% 1.4% 2.3% 7.5%
2 2 Kia Australia 205,880 2,668 3,304 1.6% 2.5% 1.3% 3.3% 3.8%
3 4 Hyundai Australia 148,709 6,636 15,851 11.4% 1.8% 4.5% 2.0% 9.4%
4 6 Suzuki Australia 145,746 5,624 16,032 11.8% 2.3% 1.7% 1.2% 8.0%
5 5 Toyota Australia 138,350 2,447 1,877 1.4% 1.6% 1.8% 2.1% 3.5%
6 - Toyota 4x4 129,519 2,870 1,653 1.3% - 2.2% - 4.1%
7 9 Nissan 106,773 6,260 7,198 7.0% 9.2% 5.9% 8.4% 8.9%
8 7 BMW Australia 92,238 5,273 1,155 1.3% 1.6% 5.7% 9.0% 7.5%
9 8 Mitsubishi Motors Australia 81,638 509 249 0.3% 4.6% 0.6% 7.9% 0.7%
10 11 Mazda Australia 77,890 531 405 0.5% 21.7% 10.9% 7.7% 0.8%
11 10 Lexus Australia 76,752 1,840 2,664 3.5% 3.6% 2.4% 3.9% 2.6%
12 17 Mercedes-Benz Australia 71,772 7,506 9,440 14.1% 6.4% 10.5% 18.1% 10.7%
13 16 Ford Australia 69,315 2,533 4,335 6.5% 6.1% 3.7% 4.4% 3.6%
14 18 HSV - Holden Special Vehicles 68,421 5,940 9,789 15.7% 2.3% 8.7% 0.9% 8.4%
15 14 Audi Australia 61,020 6,985 3,668 6.2% 1.3% 11.4% 12.5% 9.9%
16 15 MINI Australia 58,603 1,857 3,795 6.7% 2.0% 3.2% 3.4% 2.6%
17 12 Honda Australia 51,647 1,390 1,294 2.5% 0.5% 2.7% 1.0% 2.0%
18 13 Volkswagen Australia 50,507 511 621 1.2% 0.3% 1.0% 2.0% 0.7%
19 - Lamborghini 46,474 341 289 0.6% -0.2% 0.7% - 0.5%
20 19 Harley-Davidson Australia 40,169 3,380 1,834 4.6% 21.3% 8.4% 19.5% 4.8%
Automotive - Manufacturers
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
14. 14
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Automotive - Manufacturers
Data provided by www.socialpulse.co
Top Posts by Likes
1 Mercedes-Benz Australia
If looks could kill.
Mercedes-Benz C 63
AMG ‘Edition 507’
4,631 Likes
2 Mercedes-Benz Australia
Share if this SLS
AMG duo would look
perfect in your garage.
3,506 Likes
3 HSV - Holden Special Vehicles
For more
information on
this new range of
performance ...
3,142 Likes
Top Posts by Comments
1 BMW Australia
Pick a key, any key!
1,327 Comments
2 Nissan
If you could own any
Nissan past or present,
what would it be?
860 Comments
3 Toyota Australia
Here’s a test - is this a
Celica or a Supra?
706 Comments
Top Posts by Shares
1 HSV - Holden Special Vehicles
For more
information on
this new range of
performance ...
1,105 Shares
2 Holden
EXCLUSIVE! Check
out and LIKE the
new TV ad for the VF
Commodore! ...
747 Shares
3 BMW Australia
This is how we play...
737 Shares
15. 15
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
937,767 31,685 48,042 5.1% 14.5% 3.4% 7.0%
1 1 Commonwealth Bank 429,199 9,556 6,868 1.6% 10.9% 2.2% 7.6% 30.2%
2 - American Express Australia 132,014 6,876 11,906 9.4% - 5.2% - 21.7%
3 2 NAB 95,197 1,223 769 0.8% 1.2% 1.3% 5.9% 3.9%
4 3 Westpac 55,414 2,006 3,329 6.2% 14.2% 3.6% 9.6% 6.3%
5 8 ANZ Australia 35,833 2,888 7,882 24.9% 6.2% 8.1% 9.9% 9.1%
6 4 Raymond A Ram 25,640 465 427 1.7% 1.0% 1.8% 3.9% 1.5%
7 5 Bank of Melbourne 24,401 375 654 2.7% 2.3% 1.5% 1.8% 1.2%
8 7 Aussie 22,260 1,279 1,714 8.0% 2.3% 5.7% 1.4% 4.0%
9 6 UBank – Backed by NAB 21,766 238 83 0.4% 0.2% 1.1% 1.1% 0.8%
10 - Bankwest 20,387 1,544 2,167 11.3% 249.0% 7.6% 34.6% 4.9%
11 10 St.George Bank 15,769 2,208 6,933 58.5% 3.2% 14.0% 5.4% 7.0%
12 9 Citi Australia 12,594 395 217 1.7% -0.1% 3.1% 0.8% 1.2%
13 12 Heritage 12,328 283 3 - 125.6% 2.3% 37.8% 0.9%
14 -
Westpac Rescue Helicopter
Service - Official Site
7,991 357 352 4.5% 6.1% 4.5% 4.7% 1.1%
15 - Suncorp Bank 7,436 115 273 3.7% -0.1% 1.5% 1.0% 0.4%
16 - Bendigo Bank 7,185 1,110 2,220 37.9% 7.8% 15.4% 9.7% 3.5%
17 11 ING DIRECT Australia 5,255 62 140 2.7% 7.5% 1.2% 3.4% 0.2%
18 13 Police Bank 3,564 60 19 0.5% 50.7% 1.7% 15.6% 0.2%
19 14 Queenslanders Credit Union 2,023 38 2 0.1% -0.2% 1.9% 1.2% 0.1%
20 16 BankSA 1,511 607 2,084 330.3% 5.9% 40.2% 3.2% 1.9%
Banks & Financial Institutions
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
16. 16
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Banks & Financial Institutions
Data provided by www.socialpulse.co
Top Posts by Likes
1 Commonwealth Bank
Thank you to our
customers and staff
for helping us win
Money magazine’s...
4,187 Likes
2 American Express Australia
‘Like’ us to stay up
to date with the
latest PRE-SALES and
GIVEAWAYS from...
3,351 Likes
3 Commonwealth Bank
You have 5 chances
to win $10K towards
a renovation to
make your house ...
2,896 Likes
Top Posts by Comments
1 Aussie
Could you be the winner
of Aussie’s $20,000
giveaway? Tomorrow
is the final day ...
921 Comments
2 Commonwealth Bank
We can’t wait till the
UK Ashes and want
to know which Aussie
Cricket player you...
584 Comments
3 Commonwealth Bank
Do you know a kids
charity that deserves
a $10,000 Community
Grant? Tell them to...
474 Comments
Top Posts by Shares
1 Aussie
Could you be the winner
of Aussie’s $20,000
giveaway? Tomorrow
is the final day ...
2,705 Shares
2 American Express Australia
Rock & roll royalty,
FLEETWOOD MAC, are
coming! Get tix first
with the Amex ...
451 Shares
3 Commonwealth Bank
You have 5 chances
to win $10K towards
a renovation to
make your house ...
360 Shares
17. 17
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
3,099,671 66,362 80,500 2.6% 2.3% 2.1% 4.9%
1 1 CatchOfTheDay.com.au 427,454 3,505 3,312 0.8% 0.6% 0.8% 0.6% 26.4%
2 - Smiggle 340,994 2,065 2,438 0.7% - 0.6% - 3.7%
3 2 Target Australia 337,876 7,304 11,166 3.4% 1.7% 2.2% 2.2% 13.0%
4 - The Good Guys 281,970 3,050 4,431 1.6% 0.3% 1.1% 1.2% 5.4%
5 3 David Jones 226,752 4,281 2,896 1.3% 1.6% 1.9% 4.3% 7.6%
6 5 BIG W 219,162 7,199 5,924 2.7% 5.1% 3.3% 8.8% 12.8%
7 4 Harvey Norman 218,950 5,189 6,065 2.8% 1.7% 2.4% 8.3% 9.2%
8 6 MYER 195,264 3,404 4,325 2.2% 1.1% 1.7% 1.1% 6.0%
9 7 DealsDirect 160,232 1,772 1,965 1.2% - 1.1% 2.2% 13.3%
10 - SurfStitch.com 156,217 3,352 7,752 5.1% 7.3% 2.1% 3.6% 1.7%
11 8 Scoopon Australia 147,218 2,236 1,543 1.1% 0.3% 1.5% 1.3% 16.8%
12 - Spotlight 132,932 1,508 2,515 1.9% - 1.1% - 2.7%
13 - Bing Lee - I Like Bing Lee! 55,801 3,502 7,002 13.5% - 6.3% - 6.2%
14 10 oo.com.au 55,136 376 641 1.2% 1.2% 0.7% 1.2% 0.7%
15 12 The Reject Shop 53,141 1,322 3,848 7.5% 5.4% 2.5% 2.4% 2.3%
16 15 Domayne Australia 29,920 13,403 11,786 53.5% 5.0% 44.8% 7.1% 23.8%
17 14 Peter's of Kensington 22,974 317 473 2.1% 2.4% 1.4% 1.3% 0.6%
18 17 Topbuy.com.au 14,813 1,512 789 5.5% 5.5% 10.2% 15.6% 2.7%
19 19 Biome Eco Stores 12,722 744 1,146 9.3% 2.3% 5.8% 2.4% 1.3%
20 18 Best & Less 10,143 321 483 4.9% 3.8% 3.2% 1.8% 0.6%
Department & Online Stores
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
18. 18
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 Domayne Australia
Discover the latest in
Bedroom Trends on
our blog http://bit.
ly/10Hp3ph
16,792 Likes
2 Domayne Australia
Key looks for Winter
2013 in our Home
Chic Magazine insert,
as seen in Home ...
6,811 Likes
3 Bing Lee - I Like Bing Lee!
Bring the best in home
entertainment to your
living room! Bing Lee
is giving away ...
5,978 Likes
Top Posts by Comments
1 Harvey Norman
The Xbox One is
available now for pre-
order ...
998 Comments
2 Scoopon Australia
Our 3rd Birthday
starts at midday
tomorrow, and we
need YOU to tell ...
825 Comments
3 Domayne Australia
Discover the latest in
Bedroom Trends on
our blog http://bit.
ly/10Hp3ph
815 Comments
Top Posts by Shares
1 BIG W
Happy Friday! What’s
your plan for tonight?
2,606 Shares
2 Domayne Australia
Discover the latest in
Bedroom Trends on
our blog http://bit.
ly/10Hp3ph
1,157 Shares
3 The Good Guys
Want to WIN a new
Bissell lightweight,
cord-free and
powerful AirRAM ...
790 Shares
Department & Online Stores
Data provided by www.socialpulse.co
19. 19
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Education
Rank Page Name
Avg
Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
975,401 30,991 52,548 5.4% 5.0% 3.2% 4.4%
1 1
UNSW (The University of New South
Wales)
202,399 3,829 9,160 4.6% 3.7% 1.9% 1.9% 12.4%
2 2 Macquarie University 168,063 1,531 3,280 2.0% 1.6% 0.9% 1.1% 4.9%
3 3 Monash University 65,493 1,553 2,175 3.4% 4.7% 2.4% 3.1% 5.0%
4 4 University of Sydney 60,963 2,339 1,327 2.2% 2.8% 3.8% 3.2% 7.5%
5 5 Curtin University 49,546 1,202 1,584 3.3% 3.8% 2.4% 2.4% 3.9%
6 6 The University of Melbourne 48,242 1,957 1,794 3.8% 5.5% 4.1% 4.3% 6.3%
7 7 RMIT University 45,539 1,001 1,285 2.9% 5.9% 2.2% 6.1% 3.2%
8 15 Swinburne University of Technology 36,843 2,176 1,782 5.0% 5.1% 5.9% - 7.0%
9 8 Open Universities Australia 31,825 639 282 0.9% 6.3% 2.0% 5.1% 2.1%
10 9 La Trobe University 30,207 1,386 1,577 5.4% 4.6% 4.6% 3.6% 4.5%
11 - SEEK Learning 29,821 1,368 3,752 13.5% 19.0% 4.6% 11.9% 4.4%
12 11
Queensland University of Technology
(QUT)
29,049 613 1,002 3.5% 6.3% 2.1% 4.1% 2.0%
13 10 Deakin University 27,953 952 696 2.5% 4.3% 3.4% 2.2% 3.1%
14 13 The University of Queensland 27,260 1,602 1,785 6.8% 12.9% 5.9% 9.4% 5.2%
15 12 Australian Catholic University (ACU) 23,439 419 646 2.8% 4.0% 1.8% 2.5% 1.4%
16 16 UTS: University of Technology, Sydney 23,283 570 842 3.7% 5.4% 2.4% 2.7% 1.8%
17 14 The University of Adelaide 21,929 1,617 904 4.2% 3.6% 7.4% 3.9% 5.2%
18 17 University of South Australia 20,145 953 1,221 6.3% 4.9% 4.7% 4.3% 3.1%
19 18 The University of Newcastle, Australia 17,509 486 698 4.1% 5.5% 2.8% 4.8% 1.6%
20 - Open Colleges 15,893 4,798 16,756 226.8% 6.6% 30.2% 6.1% 15.5%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
20. 20
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Education
Data provided by www.socialpulse.co
Top Posts by Likes
1 University of Sydney
Well, this is creepy...
2,312 Likes
2 Swinburne University of Technology
Congratulations to
the 10 Swinburne
students who have
won a free ticket to ...
1,710 Likes
3 Swinburne University of Technology
One of many
highlights from
today’s TEDx event
at Swinburne was ...
1,300 Likes
Top Posts by Comments
1 Deakin University
Tell us your thoughts!
The central pedestrian
walkway at Burwood
is getting a makeover...
222 Comments
2 Monash University
What’s your study
comfort food?
157 Comments
3 Monash University
In 6 words or fewer,
tell us what makes
your favourite subject
so good. Go.
125 Comments
Top Posts by Shares
1 Open Colleges
Are you just a little
weird?
220 Shares
2 Swinburne University of Technology
Are you studying
right now ... or
procrastinating? :)
147 Shares
3 Open Colleges
Keep your eyes peeled
for an upcoming Open
Colleges guide on how
to prepare for your ...
143 Shares
21. 21
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.comElectronics
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
3,855,747 88,395 106,459 2.8% 1.9% 2.3% 1.9%
1 - JB Hi-Fi Official 478,777 4,548 10,076 2.1% 0.1% 0.9% - 5.1%
2 1 Kogan 441,365 5,702 5,726 1.3% 3.4% 1.3% 1.4% 6.5%
3 - EA Games Australia 396,649 11,334 22,558 5.9% - 2.9% - 12.8%
4 2 Xbox Australia 392,012 4,821 9,273 2.4% 0.9% 1.2% 1.8% 5.5%
5 3 Sony Australia 316,823 4,652 7,944 2.5% 4.5% 1.5% 2.5% 5.3%
6 4 HTC Australia 260,290 5,837 11,734 4.6% 6.6% 2.2% 3.0% 6.6%
7 - EB Games Australia 248,822 17,740 2,767 1.1% 3.6% 7.1% 7.2% 20.1%
8 5 PlayStation Australia 210,683 6,421 5,840 2.8% 0.8% 3.0% 2.6% 7.3%
9 7 Samsung Australia 210,217 10,494 23,396 11.7% 1.1% 5.0% 1.5% 11.9%
10 6 Logitech Australia 183,556 5,481 1,489 0.8% -0.2% 3.0% 4.8% 6.2%
11 8 Nokia Australia 125,746 1,501 2,779 2.2% 0.7% 1.2% 0.7% 1.7%
12 - ghd Australia 113,035 1,049 1,581 1.4% - 0.9% - 1.2%
13 9 BlackBerry 106,780 1,402 -6369 -5.7% 10.3% 1.3% 6.1% 1.6%
14 10 Intel Australia 83,482 1,157 1,062 1.3% 1.3% 1.4% 1.1% 1.3%
15 12 LG Australia 71,295 849 1,799 2.6% 0.9% 1.2% 0.6% 1.0%
16 11 Canon Australia 66,595 2,253 1,209 1.8% 0.4% 3.4% 1.4% 2.5%
17 - Dick Smith 61,345 797 1,530 2.5% 8.1% 1.3% 4.0% 0.9%
18 15 ASUS Australia 31,421 682 798 2.6% 0.3% 2.2% 0.9% 0.8%
19 - Sony Mobile AU 29,606 1,301 1,052 3.6% 0.6% 4.4% 0.8% 1.5%
20 16 Olympus AU 27,248 374 215 0.8% 0.6% 1.4% 2.6% 0.4%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
22. 22
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Electronics
Data provided by www.socialpulse.co
Top Posts by Likes
1 Nokia Australia
Here’s something to
brighten up a cold
winter’s day - the chic
and social Nokia ...
7,104 Likes
2 Xbox Australia
HERE IT IS. Introducing
Xbox One! Your All-
in-One Entertainment
System.
4,525 Likes
3 Samsung Australia
Put yourself in the
moment by taking
advantage of both
cameras with ...
3,980 Likes
Top Posts by Comments
1 Logitech Australia
Try it
1,949 Comments
2 Logitech Australia
Ready? Go!!
1,781 Comments
3 PlayStation Australia
Final round of name
that game! Slightly
more difficult this
time.
1,068 Comments
Top Posts by Shares
1 Xbox Australia
HERE IT IS. Introducing
Xbox One! Your All-
in-One Entertainment
System.
954 Shares
2 Kogan
Tech tip of the night ;)
397 Shares
3 EB Games Australia
Why be funny when
you can be punny?
There is a whole
Floodload of cool ...
344 Shares
23. 23
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.comFMCG - Beverages
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
2,644,307 50,635 91,809 3.5% 44.3% 1.9% 36.0%
1 2 V Energy Drink Australia 520,336 10,139 11,562 2.3% 0.8% 1.9% 0.8% 20.0%
2 - Dare Iced Coffee ® 277,272 1,881 6,291 2.3% - 0.7% - 3.7%
3 5 Pepsi Australia 246,636 1,469 2,857 1.2% 2.1% 0.6% 2.0% 2.9%
4 7 Fanta Australia 180,223 10,950 27,354 16.5% 1.0% 6.1% 2.6% 21.6%
5 10 Big M ® 158,340 1,442 3,506 2.2% 0.5% 0.9% - 2.8%
6 9 POWERADE Australia 155,814 2,622 3,398 2.2% 2.9% 1.7% 1.0% 5.2%
7 8 ICE BREAK 147,038 1,419 3,335 2.3% 0.5% 1.0% 0.3% 2.8%
8 11 Kirks Originals 137,954 1,554 148 0.1% 6.3% 1.1% 6.8% 3.1%
9 - Moccona 123,354 5,163 5,948 4.9% - 4.2% - 10.2%
10 12 Rockstar Energy Australia 102,569 2,045 6,679 6.8% 1.0% 2.0% 0.6% 4.0%
11 15 Gatorade Australia 101,740 947 2,758 2.7% 2.3% 0.9% 1.1% 1.9%
12 13 'Mount Franklin' Water 100,509 1,031 2,212 2.2% -0.2% 1.0% 0.3% 2.0%
13 16 Mountain Dew Australia 89,395 755 2,223 2.5% 2.2% 0.8% 1.2% 1.5%
14 17 Cottee's Cordial 77,940 517 1,231 1.6% 11.9% 0.7% 5.3% 1.0%
15 18 Schweppes Australia 76,076 798 2,305 3.1% 1.3% 1.0% 1.0% 1.6%
16 19 SOLO the Original Thirst Crusher 56,095 2,884 4,738 8.8% -0.2% 5.1% 0.3% 5.7%
17 20 Breaka Flavoured Milk 52,991 1,076 3,142 6.0% 4.2% 2.0% 2.1% 2.1%
18 - Dilmah Australia 40,025 3,943 2,122 5.5% 7.1% 9.9% 10.2% 7.8%
- 1 Coca-Cola Australia 930,909 5,580 6,805 0.7% 0.7% - 0.7% -
- 4 Slurpee Australia 421,913 - 2,709 0.6% 1.3% - 1.9% -
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
24. 24
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
FMCG - Beverages
Data provided by www.socialpulse.co
Top Posts by Likes
1 V Energy Drink Australia
Wanna go to LA with a
mate for 5 nights in a
5 star hotel and $1000
spending money? ...
7,487 Likes
2 Fanta Australia
VOTE to save your
fave!
7,109 Likes
3 Moccona
Wish you were
exploring Venice
on a gondola? You
could be! Find out ...
6,084 Likes
Top Posts by Comments
1 V Energy Drink Australia
HAPPY HOUR! Who
can type ‘It’s V Happy
Hour’ the most
amount of times ...
4,219 Comments
2 Fanta Australia
Friday challenge: Type
G-R-A-P-E with your
nose :P
2,132 Comments
3 Fanta Australia
VOTE to save your
fave!
1,220 Comments
Top Posts by Shares
1 Fanta Australia
VOTE to save your
fave!
839 Shares
2 Moccona
Wish you were
exploring Venice
on a gondola? You
could be! Find out ...
354 Shares
3 Moccona
This was the stage for
the most tragic love
story ever told. Where
for art thou?
245 Shares
25. 25
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.comFMCG - Snackfoods
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
6,063,340 99,890 135,434 2.2% 1.7% 1.6% 2.5%
1 1 Pringles Australia 1,342,392 9,527 13,429 1.0% -0.1% 0.7% 0.7% 9.3%
2 - 5 Gum Australia & NZ 513,706 3,094 3,892 0.8% 0.5% 0.6% - 3.0%
3 2 Cadbury Dairy Milk - Australia 486,090 10,779 9,923 2.1% 1.9% 2.2% 3.7% 10.6%
4 3 Vegemite 337,480 3,327 3,119 0.9% 0.5% 1.0% 5.5% 3.3%
5 4 Nutella Australia & NZ 332,975 9,601 12,511 3.8% 1.6% 2.9% 1.0% 9.4%
6 6 Tic Tac Australia and New Zealand 330,470 5,138 15,674 4.9% 1.2% 1.6% 3.9% 5.0%
7 5 Maltesers Australia 300,757 7,123 4,130 1.4% -0.1% 2.4% 5.6% 7.0%
8 9 Ferrero Chocolates Australia 289,387 7,077 8,217 2.9% 4.5% 2.4% 3.4% 6.9%
9 7 M&M'S Australia 286,003 6,411 4,522 1.6% -0.2% 2.2% 1.4% 6.3%
10 - Dare Iced Coffee ® 277,272 1,881 6,291 2.3% - 0.7% - 1.8%
11 11 Allen's Lollies 243,737 7,299 10,127 4.2% 7.4% 3.0% 5.0% 7.1%
12 10 Kit Kat 241,527 9,648 16,962 7.3% 0.7% 4.0% 0.6% 9.4%
13 17 Lindt Australia 174,715 3,767 4,568 2.6% 0.4% 2.2% 3.2% 3.7%
14 12 Streets Cornetto 160,422 1,355 2,695 1.7% 1.4% 0.8% 1.9% 1.3%
15 16 Arnott's Tim Tam 155,838 1,550 1,347 0.9% 0.2% 1.0% 1.7% 1.5%
16 14 Streets Golden Gaytime 146,642 2,353 1,248 0.9% 2.0% 1.6% 2.3% 2.3%
17 - Uncle Tobys 122,125 3,968 11,225 9.7% 2.8% 3.2% 1.5% 3.9%
18 19 Kinder Surprise Australia & NZ 111,503 3,194 3,776 3.5% 0.3% 2.9% 1.0% 3.1%
19 - Baskin-Robbins 108,202 1,684 -1116 -1.0% - 1.6% - 1.6%
20 18 Doritos Australia & NZ 102,097 1,114 2,894 2.9% 5.5% 1.1% 3.3% 3.0%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
26. 26
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
FMCG - Snackfoods
Data provided by www.socialpulse.co
Top Posts by Likes
1 Cadbury Dairy Milk - Australia
‘LIKE’ if you’re nuts for
whole nuts!
27,400 Likes
2 M&M’S Australia
One does not simply…
say ‘no’ to M&M’S.
7,842 Likes
3 Nutella Australia & NZ
We’re guessing he
would be quite
popular in the office!
6,795 Likes
Top Posts by Comments
1 Kit Kat
3,486 Comments
2 Maltesers Australia
What are the first two
words you see?
2,999 Comments
3 Kit Kat
We want to make the
biggest virtual KIT KAT
ever! Comment with a
| to add a finger ...
2,048 Comments
Top Posts by Shares
1 Cadbury Dairy Milk - Australia
‘LIKE’ if you’re nuts for
whole nuts!
727 Shares
2 Nutella Australia & NZ
We’re guessing he
would be quite popular
in the office!
563 Shares
3 Maltesers Australia
Hit ‘like’ if you like
cakes made of
Maltesers, that looks
like one big Malteser.
411 Shares
27. 27
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.comHealth & Beauty
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
1,808,025 38,035 72,687 4.0% 1.8% 2.1% 1.8%
1 2 Nivea Australia 220,253 4,678 2,005 0.9% 1.0% 2.1% 2.6% 12.3%
2 - Clinique Australia 166,965 1,183 1,318 0.8% - 0.7% - 3.1%
3 4 Estee Lauder Australia 164,348 6,623 22,189 14.7% 2.0% 4.0% 2.5% 17.4%
4 3 Australis Cosmetics 145,526 1,879 2,690 1.9% 0.6% 1.3% 1.0% 4.9%
5 5 Le Tan 130,396 2,278 2,530 2.0% 3.3% 1.7% 2.9% 6.0%
6 - VS Sassoon 111,182 1,082 2,599 2.4% - 1.0% - 2.8%
7 8 Maybelline New York - Australia 94,733 1,109 698 0.7% 0.4% 1.2% 1.1% 2.9%
8 - Vicks Australia 92,136 758 1,140 1.2% - 0.8% - 2.0%
9 6 Napoleon Perdis 91,795 1,934 1,934 2.1% 6.7% 2.1% 3.5% 5.1%
10 - Schwarzkopf Australia 83,318 3,558 10,550 13.4% - 4.3% - 9.4%
11 7 Panadol Australia 74,610 876 2,403 3.3% 3.3% 1.2% 2.4% 2.3%
12 9 L'Oréal Paris - Australia 65,283 3,870 7,362 11.9% 0.3% 5.9% 1.0% 10.2%
13 10 KORA Organics by Miranda Kerr 65,200 728 1,824 2.8% 4.1% 1.1% 1.5% 1.9%
14 - Durex Australia 61,631 1,405 725 1.2% 16.5% 2.3% 6.6% 3.7%
15 - Moxie 51,079 650 218 0.4% - 1.3% - 1.7%
16 17 Revlon Australia 40,558 1,327 3,824 9.8% 0.9% 3.3% 1.5% 3.5%
17 - Clearasil Australia 40,496 987 1,901 4.8% -0.4% 2.4% - 2.6%
18 11 Pantene Australia & New Zealand 38,678 433 619 1.6% 1.2% 1.1% 0.9% 1.1%
19 12 Blackmores 35,261 257 439 1.3% 0.3% 0.7% 0.6% 0.7%
20 - Colgate Australia 34,577 2,420 5,719 17.9% -0.4% 7.0% - 6.4%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
28. 28
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Health & Beauty
Data provided by www.socialpulse.co
Top Posts by Likes
1 Nivea Australia
Need a sweet treat
that you don’t have to
feel guilty about?
3,039 Likes
2 Nivea Australia
Have you met Jean-
Pierre? We think you
should! Meet him on...
2,423 Likes
3 Nivea Australia
Thanks for sharing
your mum’s best
advice, Kaye! We
agree <3
2,061 Likes
Top Posts by Comments
1 Nivea Australia
What’s your fave
quote or best words of
wisdom you live by?
507 Comments
2 Colgate Australia
Do you have fond
memories of your
primary school? Well,
Colgate wants to ...
295 Comments
3 Schwarzkopf Australia
Win $3000, a photo
shoot with 2 major
magazines and much
more ...
245 Comments
Top Posts by Shares
1 Nivea Australia
Thanks for sharing
your mum’s best
advice, Kaye! We agree
<3
324 Shares
2 Napoleon Perdis
You were meant to
sparkle and shine!
212 Shares
3 Nivea Australia
Here’s the plan
for the weekend!
#FridayInspiration
142 Shares
29. 29
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.comNews & Magazines
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
1,653,439 98,443 50,755 3.1% 2.5% 6.0% 6.2%
1 2 Frankie Magazine 184,861 5,488 3,662 2.0% 1.4% 3.0% 5.1% 5.4%
2 3 DOLLY Magazine 158,781 2,449 2,623 1.7% 2.1% 1.5% 2.2% 2.4%
3 4 Girlfriend Magazine Australia 117,868 1,788 748 0.6% 1.6% 1.5% 2.3% 1.8%
4 6 Vogue Australia 106,299 5,599 4,555 4.4% 2.8% 5.3% 4.2% 5.5%
5 - Babyology 102,982 22,447 3,631 3.6% - 21.8% - 22.2%
6 1 Better Homes and Gardens 101,227 7,462 5,215 5.3% 3.6% 7.4% 5.3% 7.4%
7 8 INKED Australia/NZ 100,789 1,980 525 0.5% 8.1% 2.0% 3.6% 2.0%
8 7 Sunshine Coast Daily 95,243 3,367 210 0.2% 0.7% 3.5% 5.3% 3.3%
9 - Surfing World Magazine 94,943 3,981 10,925 12.4% 83.4% 4.2% 16.7% 3.9%
10 9 Top Gear Australia 77,704 4,452 1,739 2.3% 1.7% 5.7% 8.1% 4.4%
11 11 Australian 4WD Action 74,990 10,545 2,911 4.0% 4.4% 14.1% 12.6% 10.4%
12 10 RUSSH MAGAZINE 73,328 1,049 2,035 2.8% 1.5% 1.4% 1.6% 1.0%
13 12 Daily Telegraph 56,096 4,167 1,303 2.4% 2.3% 7.4% 20.3% 4.1%
14 13 news.com.au 48,478 5,167 2,467 5.2% 2.2% 10.7% 9.3% 5.1%
15 16 Herald Sun 48,119 4,616 1,882 4.0% 2.8% 9.6% 10.0% 4.6%
16 14 AdelaideNow 46,163 3,936 1,052 2.3% 2.0% 8.5% 5.2% 3.9%
17 15 Australian Geographic 45,373 3,592 864 1.9% 2.0% 7.9% 11.1% 3.5%
18 18 ABC News 41,798 5,134 1,779 4.4% 4.4% 12.3% 11.1% 5.1%
19 20 FourFourTwo 39,410 736 2,010 1.4% 3.7% 1.9% 1.0% 0.7%
20 17 Women's Health Magazine Australia 38,987 488 619 2.5% 3.4% 1.3% 3.1% 3.3%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
30. 30
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
News & Magazines
Data provided by www.socialpulse.co
Top Posts by Likes
1 Babyology
I just saw this and had
a flash back to being in
year 6 at school! Who
else read these? ~ LB
7,833 Likes
2 Babyology
So cute x ~ LB
6,138 Likes
3 Australian 4WD Action
Thumbs up if
you wish you
were around this
campfire right now.
5,216 Likes
Top Posts by Comments
1 DOLLY Magazine
Because we love you
as much as we love
posters we decided to
put it to the public ...
1,798 Comments
2 Australian 4WD Action
Caption this. What’s
Jamie saying?
1,206 Comments
3 Girlfriend Magazine Australia
GFs! We wanna know
- who would you love
to see on the cover of
Girlfriend mag? :) xx
1,011 Comments
Top Posts by Shares
1 Babyology
In light of our recent
comments and
judgement towards
each other, I think ...
3,417 Shares
2 Babyology
A lovely reminder ~ LB
3,211 Shares
3 Top Gear Australia
Watch a 494kW Shelby
Mustang GT500
absolutely destroy a
dyno in Canada ...
2,427 Shares
31. 31
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Quick Serve Restaurants
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
4,224,708 166,197 95,022 2.2% 11.7% 3.9% 5.1%
1 1 Domino's Pizza - Australia 850,790 7,671 9,118 1.1% 0.8% 0.9% 1.4% 4.6%
2 2 KFC Australia 676,625 21,600 14,363 2.1% 1.2% 3.2% 1.8% 13.0%
3 3 McDonald's Australia 606,013 12,723 9,831 1.6% 3.6% 2.1% 4.6% 7.7%
4 4 Subway Australia 556,603 8,474 27,333 5.0% 2.2% 1.5% 1.1% 5.1%
5 5 Pizza Hut Australia 425,063 2,318 4,229 1.0% 0.3% 0.5% 0.8% 1.4%
6 6 Hungry Jack's 356,486 101,585 12,746 3.6% 3.3% 28.5% 2.0% 61.1%
7 7 Nando's Australia 212,508 2,031 5,469 2.6% 12.1% 1.0% 5.8% 1.2%
8 8 Red Rooster 210,524 2,184 2,172 1.0% 6.0% 1.0% 4.2% 1.3%
9 9 Oporto 76,698 1,139 942 1.2% 19.5% 1.5% 7.1% 0.7%
10 10 Pizza Capers 61,634 1,342 2,674 4.5% 7.5% 2.2% 3.3% 0.8%
11 14 Eagle Boys Pizza 41,280 2,520 2,552 6.4% 125.8% 6.1% 34.0% 1.5%
12 11 Grill'd 37,292 481 508 1.4% 2.9% 1.3% 4.3% 0.3%
13 12 Crust Gourmet Pizza Bar 26,504 252 393 1.5% 0.6% 1.0% 1.8% 0.2%
14 13 Mad Mex - Fresh Mexican Grill 25,457 735 1,098 4.4% 1.4% 2.9% 1.5% 0.4%
15 16 Pie Face 15,317 230 216 1.4% 8.6% 1.5% 5.7% 0.1%
16 15 Salsa's Fresh Mex Grill 14,471 151 180 1.3% 7.4% 1.0% 3.3% 0.1%
17 - La Porchetta 13,015 106 334 2.6% 5.2% 0.8% 3.1% 0.1%
18 17 Hog's Breath Cafe 9,832 413 492 5.1% 4.6% 4.2% 7.5% 0.2%
19 18 SumoSalad 8,596 242 372 4.4% 3.0% 2.8% 2.3% 0.1%
- - Maries Pizza 1,140 - 12 1.1% 1.3% - - -
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
32. 32
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Data provided by www.socialpulse.co
Quick Serve Restaurants
Top Posts by Likes
1 KFC Australia
We’re looking for the
#1 State to claim the
title of the biggest fan
of KFC Hot & Spicy. ...
16,525 Likes
2 KFC Australia
The unforgettable
taste of Hot & Spicy is
back! The fiery herbs
and spices will bring ...
10,927 Likes
3 McDonald’s Australia
This Macca’s
restaurant in Dallas
is shaped like a giant
Happy Meal. ...
3,837 Likes
Top Posts by Comments
1 KFC Australia
We’re looking for the
#1 State to claim the
title of the biggest fan
of KFC Hot & Spicy. ...
10,628 Comments
2 McDonald’s Australia
We want to hear your
favourite ‘chicken’
movie (replace one of
the words with ...
4,235 Comments
3 McDonald’s Australia
Favourite McFlurry of
all time?
1,673 Comments
Top Posts by Shares
1 KFC Australia
The unforgettable
taste of Hot & Spicy is
back! The fiery herbs
and spices will bring ...
965 Shares
2 KFC Australia
We’ve got 16 hot offers
for you to use until
Sept 3rd! Print them
out & head instore ...
693 Shares
3 Hungry Jack’s
We’ve got 16 hot offers
for you to use until
Sept 3rd! Print them
out & head instore ...
603 Shares
33. 33
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Radio
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
3,847,597 290,942 77,574 2.0% 2.2% 7.6% 15.6%
1 - Hamish & Andy 1,755,602 17,072 11,281 0.6% 0.6% 1.0% 1.2% 5.9%
2 1 triple j 609,187 48,263 25,376 4.2% 2.7% 7.9% 9.0% 16.6%
3 2 Fifi and Jules 239,746 24,366 4,491 1.9% 5.5% 10.2% 14.2% 8.4%
4 3 Kyle and Jackie O 154,998 31,314 2,663 1.7% 1.8% 20.2% 35.1% 10.8%
5 4 Nova 969 142,043 17,387 12,569 9.3% 1.4% 12.2% 9.4% 6.0%
6 5 2Day FM 114,687 37,500 1,743 1.5% 0.4% 32.7% 33.7% 12.9%
7 7 B105 91,728 23,432 1,665 1.8% 4.0% 25.5% 56.2% 8.1%
8 6 Nova 106.9 83,928 11,088 2,762 3.3% 4.2% 13.2% 9.2% 3.8%
9 9 Fox FM 77,203 26,759 1,917 2.5% 1.7% 34.7% 31.0% 9.2%
10 8 The Edge 96.1 73,296 1,117 758 1.0% 0.3% 1.5% 2.3% 0.4%
11 10 Nova 100 70,097 3,257 1,093 1.6% 3.7% 4.6% 8.9% 1.1%
12 11 Nova 937 60,857 3,761 826 1.4% 0.6% 6.2% 18.8% 1.3%
13 - Matt and Jo 58,456 8,422 1,189 2.1% 0.0% 14.4% 25.4% 2.9%
14 12 92.9 58,337 10,105 1,133 2.0% 1.5% 17.3% 16.6% 3.5%
15 13 SBS PopAsia 57,085 5,137 2,013 3.6% 1.6% 9.0% 8.4% 1.8%
16 14 Nova 919 49,632 3,655 1,646 3.4% 1.7% 7.4% 31.1% 1.3%
17 16 triple j Unearthed 39,960 554 914 2.3% 3.5% 1.4% 2.5% 0.2%
18 - The Grill Team 38,051 7,903 1,500 4.0% - 20.8% 14.0% 2.7%
19 18 SAFM 36,850 9,097 1,387 3.8% 1.3% 24.7% 15.5% 3.1%
20 17 FBi Radio 35,854 753 648 1.8% 1.3% 2.1% 1.5% 0.3%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
34. 34
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 triple j
20 Years of triple j’s
Hottest 100: #1 Oasis -
‘Wonderwall’!
32,536 Likes
2 Hamish & Andy
New travel outfits for
Gap Year Asia. The
linen is produced and
refined from...
12,060 Likes
3 Fifi and Jules
This is what LAZY
looks like.
7,954 Likes
Top Posts by Comments
1 2Day FM
What’s the first word
you see? Comment
now. Survey says 90%
of us will see the ...
4,644 Comments
2 triple j
20 Years of triple j’s
Hottest 100: #1 Oasis -
‘Wonderwall’!
3,691 Comments
3 2Day FM
Mines Matt Glazer...
WTF?! - Ellie Mobbs x
3,615 Comments
Top Posts by Shares
1 2Day FM
GO BLUES! YOU CAN
DO IT IN 2013
5,539 Shares
2 Nova 969
“Like” and “Share” if
you wanna hang by
the pool in Thassos,
Greece ...
5,204 Shares
3 Nova 969
“Like” and “Share” if
you wanna fly First
Class to Brazil 2014
with three mates ...
4,620 Shares
Data provided by www.socialpulse.co
Radio
35. 35
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Retail - Fashion
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
5,746,738 195,785 145,301 2.5% 2.7% 3.4% 5.0%
1 1 BONDS 839,484 4,907 12,886 1.5% 1.0% 0.6% 0.6% 2.5%
2 2 Lorna Jane 709,167 19,620 18,381 2.6% 3.7% 2.8% 4.1% 10.0%
3 4 SUPRÉ 493,079 6,685 5,694 1.2% 1.1% 1.4% 2.8% 3.4%
4 6 Black Milk Clothing 479,426 48,158 12,637 2.7% 5.0% 10.0% 14.9% 24.5%
5 8 THE ICONIC 356,129 8,302 14,918 4.3% 4.2% 2.3% 6.0% 4.2%
6 7 City Beach 337,312 24,987 10,786 3.3% 3.5% 7.4% 19.1% 12.7%
7 9 princess polly 302,251 8,541 8,981 3.0% 1.7% 2.8% 4.3% 4.4%
8 - Tony Bianco Shoes 264,650 3,860 2,185 0.8% - 1.5% - 2.0%
9 - Nike Football Australia 256,635 3,862 5,412 2.1% - 1.5% - 2.0%
10 10 Sportsgirl 215,165 1,806 1,683 0.8% 1.7% 0.8% 1.3% 0.9%
11 11 Forever New 203,185 3,864 2,787 1.4% 1.6% 1.9% 1.4% 2.0%
12 - Culture Kings Brisbane 180,982 8,196 7,713 4.4% - 4.5% - 4.2%
13 - Quiksilver Australia 179,116 2,801 2,629 1.5% - 1.6% - 1.4%
14 15 Ally Fashion 154,451 13,162 8,779 5.9% 10.3% 8.5% 17.5% 6.7%
15 - OZSALE 150,440 11,493 14,965 10.5% 3.8% 7.6% 4.6% 5.9%
16 - MINK PINK 130,418 13,867 2,026 1.6% - 10.6% - 7.1%
17 14 Dotti 130,195 942 2,763 2.1% 2.1% 0.7% 1.0% 0.5%
18 20 Country Road 129,471 5,354 7,413 5.9% 2.1% 4.1% 10.5% 2.7%
19 16 Mimco 123,273 2,507 2,195 1.8% 3.3% 2.0% 2.1% 1.3%
20 - PeepToe 111,909 2,871 468 0.4% - 2.6% - 1.6%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
36. 36
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 City Beach
8,904 Likes
2 OZSALE
Massive shoes sale
@OZSALE - from $5!
Shop shoes at http://
bit.ly/117YAjL
5,681 Likes
3 City Beach
Anyone else wishing
the weather was like
this right now?
4,897 Likes
Top Posts by Comments
1 SUPRÉ
Highlight one of
the squares, copy
and paste into the
comments and send...
3,361 Comments
2 SUPRÉ
Highlight one of
the squares, copy
and paste into the
comments and send...
1,065 Comments
3 Lorna Jane
Comment which word
you see first x
968 Comments
Top Posts by Shares
1 Lorna Jane
It’s All About
Perspective! Happy
Friday xx
1,112 Shares
2 Culture Kings Brisbane
New White Script
Mitchell & Ness Hats
are in! Want one free?
Like, Share and ...
811 Shares
3 Quiksilver Australia
Enjoy the warmth.
Athlete: Kelly Slater
Photo: Morgan
Maassen Wetsuit: ...
524 Shares
Data provided by www.socialpulse.co
Retail - Fashion
37. 37
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Retail - Grocery
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
2,707,617 106,160 122,478 4.5% 3.4% 3.9% 4.0%
1 2 7-Eleven Australia 502,497 2,972 3,556 0.7% 2.8% 0.6% 1.9% 2.8%
2 1
Woolworths Australia's Fresh Food
People
493,294 12,671 4,626 0.9% 10.0% 2.6% 5.9% 11.9%
3 3 Coles 408,340 33,167 44,711 11.6% 2.5% 8.1% 4.3% 31.2%
4 4 Bakers Delight 181,484 5,466 8,802 4.9% 1.2% 3.0% 2.3% 5.1%
5 5 Sunny The Egg 142,086 829 1,075 0.8% 0.3% 0.6% 0.8% 0.8%
6 6 Dan Murphy's 119,586 986 1,548 1.3% 1.3% 0.8% 1.5% 0.9%
7 - MILO Australia & New Zealand 102,507 3,818 4,246 4.2% 0.2% 3.7% 1.9% 3.6%
8 - Schmackos Australia 96,248 18,860 696 0.7% - 19.6% - 17.8%
9 7 GroceryRun.com.au 94,550 2,085 1,118 1.2% 0.6% 2.2% 3.7% 2.0%
10 8 Leggo's 93,695 3,164 4,786 5.2% 4.5% 3.4% 3.1% 3.0%
11 9 Birds Eye Australia 84,871 3,828 3,972 4.8% 3.1% 4.5% 3.6% 3.6%
12 10 Planet Cake 70,299 2,968 5,883 8.7% 7.4% 4.2% 4.4% 2.8%
13 - Aussie Farmers Direct 56,372 1,377 2,711 4.9% 9.7% 2.4% 5.2% 1.3%
14 11 Cadbury Kitchen 56,181 1,437 2,610 4.8% 1.1% 2.6% 1.8% 1.4%
15 12 Coles Online 46,401 2,414 10,979 26.9% -0.2% 5.2% 1.5% 2.3%
16 18 John West Australia 46,079 5,051 14,246 36.2% 8.8% 11.0% 5.5% 4.8%
17 13 T2 Tea 36,943 1,019 1,703 4.7% 3.8% 2.8% 4.5% 1.0%
18 14 MyFoodBook 33,119 2,240 1,600 5.0% 7.5% 6.8% 9.9% 2.1%
19 17 Queen Victoria Market 22,163 972 926 4.3% 6.9% 4.4% 5.6% 0.9%
20 19 Quorn Australia 20,902 836 2,684 13.9% 0.1% 4.0% 3.1% 0.8%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
38. 38
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 Woolworths Australia’s
Fresh Food People
Click like if you’d ♥ to
win a FREE block of
Cadbury Marvellous
Creations ...
7,748 Likes
2 Schmackos Australia
Does your hound
have a special friend?
(image via reddit.com)
6,453 Likes
3 Schmackos Australia
AWE…. That’s a
keeper :D (Image via
blogspot.com.au)
5,459 Likes
Top Posts by Comments
1 GroceryRun.com.au
So our fish-obsessed
graphic designer
Liam needs your help
naming the latest ...
1,137 Comments
2 Woolworths Australia’s
Fresh Food People
We’re curious... do you
keep Vegemite in the
fridge or pantry? ...
1,119 Comments
3 Woolworths Australia’s
Fresh Food People
Marshmallows:
best dunked in hot
chocolate or roasted
by the fire?
641 Comments
Top Posts by Shares
1 Schmackos Australia
Does your hound
have a special friend?
(image via reddit.com)
2,215 Shares
2 Schmackos Australia
Have you ever
noticed?? :D (Image
via dumpaday.com)
1,656 Shares
3 Schmackos Australia
So true..haha :D
Happy Monday!
(Image via
decentcomedy.com)
1,492 Shares
Data provided by www.socialpulse.co
Retail - Grocery
39. 39
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Sporting Clubs
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
3,450,702 292,094 108,372 3.1% 4.2% 8.5% 5.2%
1 - Queensland Maroons 406,539 33,054 10,303 2.6% - 8.1% - 11.3%
2 1 Brisbane Broncos 272,492 6,906 3,671 1.4% 0.3% 2.5% 1.6% 2.4%
3 - NSW Blues 236,985 46,856 18,124 7.8% - 19.8% - 16.0%
4 -
Socceroos - Australian National
Football Team
235,151 10,837 5,659 2.4% - 4.6% - 3.7%
5 2 Collingwood Football Club 227,423 31,167 7,528 3.4% 0.6% 13.7% 6.7% 10.7%
6 3 Essendon FC 227,131 26,114 5,618 2.5% 2.5% 11.5% 7.5% 8.9%
7 4 Melbourne Storm 212,238 9,088 3,073 1.5% 0.8% 4.3% 3.6% 3.1%
8 - Qantas Wallabies 189,940 5,300 25,739 14.6% - 2.8% - 1.8%
9 10
Wests Tigers - Official National
Rugby League Club
156,830 6,972 6,699 4.4% 68.2% 4.4% 5.7% 2.4%
10 5 Parramatta Eels 153,034 9,116 1,239 0.8% 0.9% 6.0% 11.9% 3.1%
11 6 West Coast Eagles 135,502 8,826 1,751 1.3% 0.4% 6.5% 2.6% 3.0%
12 7 Carlton Football Club 134,703 19,270 2,664 2.0% 0.8% 14.3% 9.1% 6.6%
13 8 South Sydney Rabbitohs 124,250 16,979 3,831 3.1% 1.0% 13.7% 7.1% 5.8%
14 9 Canterbury-Bankstown Bulldogs 118,248 7,529 1,975 1.7% 0.7% 6.4% 3.9% 2.6%
15 11 Gold Coast Titans 114,782 2,543 1,042 0.9% 0.9% 2.2% 1.7% 0.9%
16 12 Sydney Swans 112,902 10,783 2,543 2.3% 0.6% 9.6% 3.6% 3.7%
17 14 Richmond FC 106,844 16,304 2,221 2.1% 0.6% 15.3% 4.5% 5.6%
18 13 Adelaide Football Club 103,534 6,582 1,545 1.5% 0.2% 6.4% 1.8% 2.3%
19 16 Hawthorn Football Club 92,801 11,758 1,766 1.9% 0.8% 12.7% 6.5% 4.0%
20 15 St Kilda Football Club 89,373 6,110 1,381 1.6% 0.6% 6.8% 2.9% 2.1%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
40. 40
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 NSW Blues
Should have gone to
Specsavers!
24,932 Likes
2 NSW Blues
Full time here at
ANZ Stadium. Your
NSW VB Blues have
secured game one ...
23,580 Likes
3 NSW Blues
Congrats to tonight’s
man of the match,
Luke Lewis! How
good was he?
22,838 Likes
Top Posts by Comments
1 Carlton Football Club
Siren. Essendon
11.11.77 def. Carlton
10.12.72.
2,112 Comments
2 Collingwood Football Club
With our BACKS to the
wall, we TOUGHED it
out. COLLINGWOOD
WINS A THRILLER! ...
1,785 Comments
3 Essendon FC
Celebrating 140 years
of this magnificent
club with a massive
fightback and a ...
1,744 Comments
Top Posts by Shares
1 NSW Blues
Full time here at
ANZ Stadium. Your
NSW VB Blues have
secured game one ...
4,549 Shares
2 NSW Blues
Should have gone to
Specsavers!
4,479 Shares
3 Queensland Maroons
Looking forward
to seeing plenty of
Maroon in the crowd
tonight! Hashtag ...
2,808 Shares
Data provided by www.socialpulse.co
Sporting Clubs
41. 41
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.comTelecommunications
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
1,026,799 29,677 36,469 3.6% 174.1% 2.9% 7.3%
1 1 Telstra 24x7 377,630 15,858 21,597 5.9% 6.1% 4.2% 5.8% 53.4%
2 2 Vodafone Australia 252,568 4,272 3,552 1.4% 0.7% 1.7% 1.6% 14.4%
3 4 Optus 121,548 1,276 1,744 1.4% 3.5% 1.0% 4.7% 4.3%
4 3 Telstra 87,210 3,971 1,692 2.0% 3.7% 4.6% 10.0% 13.4%
5 5 Boost Mobile Australia 62,838 449 588 0.9% -0.3% 0.7% 0.8% 1.5%
6 6 iiNet 29,754 390 741 2.5% 0.5% 1.3% 2.0% 1.3%
7 7 Virgin Mobile Australia 29,447 1,652 4,753 17.3% 1.3% 5.6% 2.1% 5.6%
8 8 amaysim 21,678 993 669 3.1% 7.8% 4.6% 5.0% 3.3%
9 - Live Connected 12,480 133 121 1.0% -0.1% 1.1% - 0.4%
10 9 Dodo Australia 10,338 342 157 1.5% 1.7% 3.3% 3.4% 1.2%
11 - Telstra Careers 7,432 149 248 3.4% - 2.0% - 0.5%
12 10 Internode 5,721 72 88 1.6% 1.3% 1.3% 2.3% 0.2%
13 11 iPrimus 3,031 27 56 1.9% 0.6% 0.9% 1.0% 0.1%
14 13 TPG 1,889 37 110 6.0% 7.1% 2.0% 3.8% 0.1%
15 14 Westnet 1,781 23 278 16.9% 1.9% 1.3% 2.5% 0.1%
16 - MyNetFone 1,044 22 24 2.3% 2.1% 2.1% - 0.1%
17 - AAPT 410 11 13 3.2% -0.3% 2.8% - -
- - 3 Australia 13,325 - 38 0.3% 0.3% - -
- 12 ClubTelco 1,855 - 44 2.4% 1.2% - 0.7%
- - gotalk mobile 1,449 - -1 -0.1% -0.4% - -
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
42. 42
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 Telstra 24x7
Our boss promised to
add another person
to our social service
team, if this post ...
10,613 Likes
2 Telstra 24x7
Hi friends, we need
another 2,600 “likes”
for this post today so
we can get another ...
5,200 Likes
3 Telstra
Manly’s Jamie
Lyon was the most
popular player in
the last round of ...
2,812 Likes
Top Posts by Comments
1 Telstra 24x7
Our boss promised to
add another person
to our social service
team, if this post ...
659 Comments
2 Telstra 24x7
Hi friends, we need
another 2,600 “likes”
for this post today so
we can get another ...
460 Comments
3 Telstra
What do you think,
will the Blues win the
series? If you have a
fave current NRL ...
317 Comments
Top Posts by Shares
1 Telstra 24x7
Our boss promised to
add another person
to our social service
team, if this post ...
118 Shares
2 Telstra
Congrats Blues! A
fantastic win. Bring on
game 2 in QLD!
91 Shares
3 Telstra
Manly’s Jamie
Lyon was the most
popular player in
the last round of ...
56 Shares
Data provided by www.socialpulse.co
Telecommunications
43. 43
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
TV - Channels & Networks
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
1,914,007 68,242 81,561 4.3% 5.7% 3.6% 6.2%
1 2 Foxtel 546,176 14,697 19,382 3.6% 5.2% 2.7% 2.4% 21.5%
2 3 MTV AUSTRALIA 225,981 5,493 13,967 6.4% 1.4% 2.4% 1.6% 8.0%
3 4 ABC 120,899 5,211 4,653 3.9% 2.3% 4.3% 2.9% 7.6%
4 5 Channel 9 99,442 6,816 3,616 3.7% 3.7% 6.9% 9.8% 10.0%
5 - National Geographic Channel AU 91,870 3,564 5,172 5.8% - 3.9% - 5.2%
6 6 GO! TV 90,260 2,138 1,441 1.6% 0.2% 2.4% 4.6% 3.1%
7 - ABC3 89,902 1,039 1,960 2.2% 2.0% 1.2% 1.5% 1.5%
8 7 Nickelodeon Australia 83,576 1,583 1,269 1.5% 5.0% 1.9% 4.9% 2.3%
9 8 LifeStyle FOOD Channel 80,753 7,333 20,352 28.7% 0.7% 9.1% 1.2% 10.7%
10 13 Disney Channel Australia 60,439 4,204 1,646 2.8% 26.1% 7.0% 13.1% 6.2%
11 9 ABC TV 55,812 2,739 1,901 3.5% 1.4% 4.9% 7.4% 4.0%
12 - SF Australia 50,692 6,165 1,297 2.6% - 12.2% - 9.0%
13 12 Channel Ten 50,263 741 973 2.0% 7.7% 1.5% 10.2% 1.1%
14 10 LifeStyle YOU. 44,417 1,609 423 1.0% 0.1% 3.6% 1.6% 2.4%
15 11 Eleven 43,634 481 157 0.4% 0.2% 1.1% 2.0% 0.7%
16 - Fox Sports Australia 42,935 3,027 1,153 2.7% - 7.1% 11.1% 4.4%
17 16 The Comedy Channel 38,605 414 963 2.5% 28.6% 1.1% 22.3% 0.6%
18 15 GEM 37,078 407 660 1.8% 1.0% 1.1% 4.0% 0.6%
19 - UKTV Australia 31,095 338 248 0.8% 0.3% 1.1% - 0.5%
20 17 MTV CLASSIC AUSTRALIA 30,178 243 328 1.1% -0.1% 0.8% 1.4% 0.4%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
44. 44
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 SF Australia
10 years ago today
Buffy The Vampire
Slayer said goodbye to
the hellmouth. ...
3,966 Likes
2 Foxtel
Still awesome…
2,402 Likes
3 MTV AUSTRALIA
Can we please get a
show of hands who
is bursting for the
new season ...
1,967 Likes
Top Posts by Comments
1 ABC
Legislation to allow
childcare centres to
ban children who are
not vaccinated ...
1,099 Comments
2 Foxtel
A dog is a man’s best
friend. Who would you
choose?
728 Comments
3 ABC
The issues
surrounding the
quality of hospital
food has been ...
675 Comments
Top Posts by Shares
1 SF Australia
10 years ago today
Buffy The Vampire
Slayer said goodbye to
the hellmouth. ...
979 Shares
2 ABC
The world’s largest
Lego modelled after
the Star Wars X-wing
starfighter is seen ...
470 Shares
3 LifeStyle FOOD Channel
A little Friday funny!
Get some delicious
cup cake recipes here
>> ...
417 Shares
Data provided by www.socialpulse.co
TV - Channels & Networks
45. 45
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
TV - Programs
Rank Page Name Avg Fans
People
Talking About
Fan
Growth
Fan Growth % Engagement Rate
Share of
Conversation
Jun-13 Feb-13 Jun-13 Feb-13 Jun-13 Feb-13
8,639,819 364,469 202,960 2.3% 3.5% 4.2% 6.9%
1 1 Bananas in Pyjamas 2,199,161 28,601 81,830 3.8% 1.0% 1.3% 0.7% 7.8%
2 2 Home and Away (Official) 1,080,984 16,044 8,978 0.8% 0.7% 1.5% 7.1% 4.4%
3 3 MasterChef Australia 1,069,032 25,990 18,048 1.7% 1.1% 2.4% 2.2% 7.1%
4 8 The Voice Australia 506,851 97,045 20,356 4.1% -0.1% 19.1% 1.7% 26.6%
5 5 Neighbours 505,967 14,074 2,673 0.5% - 2.8% 1.4% 3.9%
6 9
Packed To The Rafters (Official
Page)
425,894 6,902 3,085 0.7% 1.8% 1.6% 5.0% 1.9%
7 11 Sunrise 364,976 46,780 8,859 2.5% 2.9% 12.8% 15.4% 12.8%
8 14 My Kitchen Rules 348,860 2,335 3,588 1.0% 24.6% 0.7% 24.1% 0.6%
9 10 The AFL Footy Show 339,860 7,042 3,465 1.0% 0.3% 2.1% 0.8% 1.9%
10 15 The Block 255,131 32,622 15,084 6.1% 5.9% 12.8% 11.3% 9.0%
11 - Australia's Next Top Model 233,197 3,503 1,552 0.7% - 1.5% - 1.0%
12 17 9 News 213,469 43,504 7,619 3.6% 11.1% 20.4% 34.6% 11.9%
13 16 Dance Academy 189,993 5,676 3,542 1.9% 4.2% 3.0% 2.4% 1.6%
14 18 Can Of Worms 169,456 2,501 1,406 0.8% -0.3% 1.5% 0.7% 0.7%
15 19 NRL Footy Show 157,683 7,363 6,797 4.4% 1.3% 4.7% 3.1% 2.0%
16 - The Project 128,381 5,873 2,785 2.2% 4.0% 4.6% 5.2% 1.6%
17 - Bondi Rescue Lifeguards 127,553 1,741 1,062 0.8% - 1.4% - 0.5%
18 - Good Game 112,101 1,114 1,502 1.4% 1.5% 1.0% 2.6% 0.3%
19 - The Biggest Loser Australia 106,631 15,081 9,089 8.9% 1.9% 14.1% 1.1% 4.1%
20 - Puberty Blues 104,639 678 1,640 1.6% 0.5% 0.6% 1.8% 0.2%
Avg Fans:
People Talking About:
Fan Growth:
Fan Growth %:
Engagement Rate:
Share of Conversation:
Average number of fans based on five intervals of one week, 13, 20 and 27 May, 03 and 10 June at 12 midday.
Average of the seven day figures taken at midday on May 13, 20 and 27, June 03 and 10, 2013.
10 June compared to 13 May 2013.
Relative % increase comparing number of fans on 10 June compared to 13 May 2013.
The People Talking About (Avg) represented as an percentage of total Fans (Avg).
Brands share of total People Talking About for four week period (based on gross numbers, not averages.)
Any brands shaded fall below the level of statistical confidence (of engagement rate) and have not been included in the industry average calculations.
46. 46
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com
Top Posts by Likes
1 Sunrise
Is this the best break-
up letter ever? We
want to hear your
stories! FULL STORY: ...
21,950 Likes
2 9 News
RARE BIRTH: A
Greek doctor has
photographed an
extremely rare ...
15,211 Likes
3 Home and Away (Official)
Look who is coming
back.... LIKE if you
are excited!
14,678 Likes
Top Posts by Comments
1 The Biggest Loser Australia
Tonight’s episode at
7.30 sees the trainers
put the Top 4 through
one of the most ...
3,886 Comments
2 Sunrise
No vaccination, no
child care in NSW...
Kids who haven’t had
their shots won’t be ...
3,701 Comments
3 Sunrise
Should pets be
allowed in cafes?
3,063 Comments
Top Posts by Shares
1 The Biggest Loser Australia
A little video visual
from tonight’s
training session with
Commando. ...
6,760 Shares
2 9 News
RARE BIRTH: A
Greek doctor has
photographed an
extremely rare ...
5,738 Shares
3 Sunrise
Is this the best break-
up letter ever? We
want to hear your
stories! FULL STORY: ...
2,696 Shares
Data provided by www.socialpulse.co
TV - Programs
47. 47
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com[ Methodology
Report Period
The Australian Facebook Performance
Report covers the four weeks from May 13
to June 10, 2013.
Data Collection
The data for this report was captured at
12 midday on Monday May 13, 20, 27
and June 3 and 10, 2013. The collection
of data is automated through the Facebook
API to ensure that times collected are as close
to simultaneous as possible.
Fan Growth
Is the difference between a brand’s fans (likes)
on June 10 compared to the May 13 figure,
presented as a whole number and as
a percentage change.
Fans (Avg)
The Fans (Avg) calculation is an average of
the collected fans (likes) figures on each date.
Industry averages have been calculated using
only those above the statistical confidence
level. Dates include May 13, 20, 27 and June
3 and 10, 2013.
People Talking About (Avg)
The collected People Talking About figures
relate to a seven day period ending on the
collected date and time. The average taken from
the four collected dates represents an average
weekly People Talking About figure. Industry
averages have been calculated using only those
above the statistical confidence level.
Engagement Rate
The widely accepted metric called the
“engagement rate” is the relationship between
the People Talking About average and the fans
(likes) average. The engagement equation is:
Share of Engagement
This is calculated using the sum of each
industry’s top twenty brand pages ‘People
Talking About’ figure, for each week of the
report, then calculating each brand pages
share of that sum.
Statistical Confidence
Industry averages have been calculated using
only those organisations whose engagement
rates meet a required level of statistical
confidence.
Specifically, 95% binomial confidence interval
was calculated for each organisation’s
engagement rate. Organisations whose
engagement rate’s lower confidence level
was equal to or less than 0.5% was assumed
to have zero level engagement rate.
Industry Fans, People Talking
About Engagement Rates
The Industry Fans total is the sum of each brand
page’s fan count. Only those brand pages above
statistical confidence levels have
been included.
The Industry People Talking About total is the
sum of each brand page’s People Talking About
(Avg). Only those brand pages above statistical
confidence levels have been included.
The Industry Engagement Rate has been
calculated using these two totals and the
engagement equation detailed earlier.
People Talking About
No. of Fans (like this)
= Engagement Rate %
Brand People Talking About
Industry Top 20
People Talking About
= Share of Engagement Activity %
48. 48
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com[ Methodology
Selection of Brands
The brands displayed are not a complete list
of those incorporated within the study, but
are representative of those brands leading the
way in each vertical. We expect and welcome
suggestions for additional brands for inclusion
in future reports. For all comments and
suggestions, email:
research@theonlinecircle.com
Statistical Calculations
The mathematical and statistical foundations
of this report have been produced by Online
Circle in consultation with 95th Percentile Pty
Ltd. (John Ward).
49. 49
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com[ About Us - Social Pulse™
Social Pulse™ is Online Circle’s response to
the noisy and cluttered social media
measurement world.
For years companies have been investing time
and money in social media but they haven’t
been able to track the full impact of their efforts.
Lack of common terminology, benchmarking
and empirical data are just some of the
problems faced by businesses willing to
understand their social media channels.
We simplified the process.
Social Pulse™ translates big data and gives you
everything you need to calculate the Return on
Simple social media analytics
that matter.
Investment of social media marketing; Audience,
Reach, Impact, Frequency and ROI.
Analysing data from brand assets (Facebook,
Instagram, Twitter and YouTube), Social Pulse™
uses global leading technology to give a dollar
figure to your investments.
Social Pulse™ is also a competitive analysis
tool. It provides a single location from which
you can access and understand key data from
competitors, allowing you to benchmark
against the best in your class, using a very
simple system.
Delving even deeper, Social Pulse™ also
provides you with information on who the
most active users are on both yours and your
competitor’s pages; allowing you to easily sort
through their engagement actions by viewing
data sets such as Likes, Comments, Actions,
Friends and Subscribers.
Social Pulse™ is launching August 2013.
To register your interest visit:
www.socialpulse.co
SOCIAL
PULSE
50. 50
Australian Facebook Performance Report June 2013 Edition // Source: www.socialpulse.co
#fbreport // research@theonlinecircle.com // www.theonlinecircle.com[ About Us - Online Circle
Online Circle is a digital agency.
We transform brands grow
businesses.
From strategy to creative to SEO to IT
development to research and monitoring,
we do digital and we’re good at it.
As a prominent digital agency in Melbourne,
we have a front-row ticket to the ever
growing technologies that make up the
digital world. In fact, we were one of the
first agencies to have an SEO team and
the first Australian agency with a dedicated
social media department.
We take your business objectives and make
them realities in a strategic, creative
and measurable way.
Want to talk more about what we can do for
you? Call us on (+61) 3 9696 9176
www.theonlinecircle.com