India Facebook Performance Report - January 2014

Facebook Performance Report

India - January 2014

www.socialpulse.co // hello@socialpulse.co // #indiafbreport

Contents
India Facebook Performance Report
January 2014 // #indiafbreport

Top 30 Facebook Pages by Engagement

3

Top 30 Facebook Pages by Fans

4

Top 10 Industries by Engagement

5

Top 10 Industries by Fans

6

Top 10 Industries by Fan Growth

7

Introduction

8

Airlines, Travel & Tourism

9 - 10

Alcohol

11 - 12

Automotive - Manufacturers

13 - 14

Banks, Insurance & Financial Institutions

15 - 16

Education

17 - 18

Electronics

19 - 20

FMCG - Snacks

21 - 22

Retail - Fashion

23 - 24

Telecommunications

25 - 26

TV Shows

27 - 28

Methodology

29

About Us

30

Social media automation tool

www.socialpulse.co // hello@socialpulse.co

2

Top 30 Facebook Pages by Engagement*
1

MTV Roadies

11

Idea

21

Cadbury 5 Star

2

bewakoof.com

12

Kaun Banega Crorepati Official

22

Sony Mobile IN

3

Samsung Mobile India

13

XOLO

23

Panasonic India

4

Nokia India

14

MTS India

24

Jhalak Dikhhla Jaa

5

Vodafone Zoozoos

15

V D3 - Dil Dostii Dance

25

MTV Unplugged (India)

6

Oreo India

16

Aircel India

26

Mentos India

7

Madhubala - Ek Ishq Ek Junoon
- Colors

17

mahindra scorpio

27

Johnnie Walker

8

Taarak Mehta Ka ooltah Chashma

18

Fastrack

28

Spice Mobiles

9

MTV Splitsvilla

19

HDFC Bank

29

Kingfisher

10

Hyundai India

20

Happydent India

30

Audi India

231,131

227,955

184,695

157,162

144,399

133,467

130,608
109,623

95,336

79,191

79,032

74,871

72,693

72,135

71,790

58,183

56,354

53,515

47,376

40,782

40,711

39,935

39,700

39,459

39,241

38,701

37,799

37,478

37,246

33,422

* Top 30 Pages by Average Engagement (average of the seven day figures taken from December 1, 2013 to January 1, 2014).


Top 30 Facebook Pages by Fans*
11

Tata Docomo

12

Pepsi

22

Kurkure

3

Nokia India

13

HTC India

23

Nike Cricket

4


14

Sony Mobile IN

24

Audi India

5

Fastrack

15

Samsung India

25

Mufti Jeans

6

MTV Roadies

16

Cadbury Celebrations

26

MTV Splitsvilla

7

Kingfisher

17

Cadbury Bournville

27

IIPM

8

Aircel India

18

Oreo India

28

Panasonic India

9

Idea

19

Tata Nano

29

Hyundai India

Airtel India

20

Lay’s India

30

Intel India

1
2

10

16,607,248

13,481,430

9,752,353

9,442,672

8,168,497

7,503,344

6,730,825

6,259,720

5,406,271

5,098,787

4,885,299

4,785,454

4,513,556

4,388,431

4,314,017

4,217,129

3,963,434

3,929,256

3,824,906

3,472,935

21

Cadbury Dairy Milk SILK - Have you felt
Silk lately?

Bingo!

Vodafone Zoozoos

3,227,254
3,223,523

3,197,869

3,191,095

3,154,732

3,117,424

3,094,891

3,053,074

2,993,294

2,967,559

* Top 30 Pages by numbers of fans on January 1, 2014.


Top 10 Industries by Engagement*

49,285

TV Shows
Electronics

33,619
22,146

Telecommunications

21,879

Retail - Fashion
7,658

FMCG Snacks
Automotive Manufacturers

18,918

Banks, Insurance
& Financial Institutions

12,471


8,132
6,950

Alcohol
Education

20,993

4,107

* Average weekly engagement per page for the Top 20 pages by engagement per industry (December 1, 2013 - January 1, 2014).


Top 10 Industries by Fans*

Electronics

2,817,357
2,752,384

FMCG Snacks
Telecommunications

2,672,517


1,709,702

TV Shows

7,658

Retail - Fashion

1,668,350

Banks, Insurance

956,353

Alcohol
Education

1,674,280

644,387
581,458
412,263

* Average fans per industry for the Top 20 pages by fans per industry (January 1, 2014).


Top 10 Industries by Fan Growth*

TV Shows

100,626
79,300

Electronics
Telecommunications

62,429

FMCG Snacks

46,796

Banks, Insurance

39,911


35,397
23,925

Retail - Fashion
Alcohol

11,757


11,483

Education

5,752

* Average fan growth per page for the Top 20 pages by fans per industry (December 1, 2013 - January 1, 2014).


Introduction

Welcome to the 2014 January
Edition of the India Facebook
Performance Report.

Numerical Benchmarks
The full report can be downloaded at:
http://socialpulse.co/indiafbreport

The India Facebook Performance Report
researches, analyses, and recognises India’s top
performing Facebook Brand Pages.
You can access all future quarterly reports quickly
and easily by signing up for a free Social Pulse™
account: www.socialpulse.co

Social Media in India

analysis and visualisation software, Social Pulse™
2014. You can review the methodology at the end

almost eight times that of the US. Increased mobile

of the report for a clear understanding of each

and Internet penetration has seen India become

metric.

making it a necessary communications tool for

brought to you by leading social media automation

brands active in the Indian market.

the brands that are excelling in the digital industry.

Data for this report was collected from our data

with 92 million users. And usage is growing at a rate

Facebook benchmarking tool in India and is

recognising top performing Facebook pages and

Indian brands on Facebook.

Analytics from December 1, 2013 to January 1,

one of the fastest growing markets for Facebook,

has reached over 1 million people, publically

supply you with numerical benchmarks across

India is the second largest country on Facebook

This report is the largest and most reputable

tool Social Pulse™. Since launching, our report

This report is not an opinion piece. It is here to

For Indian brands, Facebook presents an
opportunity to showcase and grow their
operations to this extensive audience. With this
report we demonstrate how global and local

Social Pulse™ (www.socialpulse.co) is a social
media automation system that provides analytics,
publishing, realtime customer service and
monitoring for social media.
You can access all future reports, benchmarking
tools, customisable reports, video presentations,
report ready graphics, analytics and more simply

Using data from Social Pulse™, and mathematical

brands are penetrating the world’s largest social

and statistical foundations produced in

media platform, with Electronics ranking as the

consultation with 95th Percentile Pty Ltd., the India

largest industry by total number of fans. The

Facebook Report provides success benchmarks

report also reflects the wider trend of social

to increase your understanding of the strategies

media and television integration, with TV Shows

Lucio Ribeiro

and tactics behind some of India’s most successful

experiencing the largest fan growth as well as

MD Social Pulse™

Facebook brand pages.

being the most engaged industry.

by signing up for a free Social Pulse™ account:
www.socialpulse.co



8


Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

6,396

12,020

0.9%

0.5%

3.9%

1

Goibibo

1,361,709

2

Mahindra Adventure

1,308,067

3,070

-3,016

-0.2%

0.2%

1.9%

3

MakeMyTrip.com

1,293,154

14,101

22,555

1.8%

1.1%

8.7%

4

Jet Airways

1,152,972

3,303

810

0.1%

0.3%

2.0%

5

Club Mahindra

1,125,113

19,276

41,102

3.8%

1.7%

11.9%

6

AirAsiaIndia

552,548

19,360

34,727

6.7%

3.6%

11.9%

7

FlySpiceJet

542,979

3,418

5,355

1.0%

0.6%

2.1%

8

Skyscanner India

464,837

14,629

23,121

5.2%

3.2%

9.0%

9

HolidayIQ

461,190

19,296

7,289

1.6%

4.2%

11.9%

10

Thomas Cook India

401,179

1,491

-671

-0.2%

0.4%

0.9%

11

Lufthansa India

395,793

4,476

12,113

3.2%

1.2%

2.8%

12

HelloTravel

391,965

6,478

1,436

0.4%

1.7%

4.0%

13

FlyKingfisher

372,351

499

612

0.2%

0.1%

0.3%

14

EaseMyTrip.com

342,884

6,848

8,219

2.5%

2.0%

4.2%

15

Expedia.co.in

307,856

995

887

0.3%

0.3%

0.6%

16

Incredible India

255,694

15,454

2,163

0.9%

6.1%

9.5%

17

IndiGo

252,845

9,380

17,987

7.7%

3.8%

5.8%

18

Cox and Kings India

217,808

4,343

11,753

5.7%

2.0%

2.7%

19

Sterling Holidays

214,731

1,785

206

0.1%

0.8%

1.1%

20

KLM India

213,493

8,048

31,001

17.0%

4.0%

4.9%

Fans:
The number of fans on January 1, 2014.
Average Engagement:
Average of the seven day figures taken from December 1, 2013 to January 1, 2014.
Fan Growth:
January 1, 2014 compared to December 1, 2013.
Fan Growth %:
Relative % increase comparing number of fans on January 1, 2014 compared to December 1, 2013.
Engagement Rate:
Average Engagement represented as a percentage of total Fans.
Share of Engagement:
Brands’ shares of Average Engagement over the period of December 1, 2013 to January 1, 2014.
For global pages, our figures are calculated using only the fans assigned to the country specific page allocated to the Indian region.



9


High Performing Posts
Likes
#1

Skyscanner India

Comments
#1

MakeMyTrip.com

Shares
#1

Incredible India

Nice view of Mont Saint Michel,
France.
Fly cheap: http://goo.gl/1BXR7M

Happy New Year

10,753 Likes
#2

#FilmiPlaces - Guess where this
super fun scene from Yeh Jawaani
Hai Deewani was shot. We’ll send
a surprise gift to 2 lucky ...

394 Comments

622 Shares

Skyscanner India

#2

Club Mahindra

#2

Skyscanner India

Walk through the Cliffs of Étretat
@ France.
Fly cheap: http://goo.gl/T3hbte

Walk through the Cliffs of Étretat
@ France.
Fly cheap: http://goo.gl/T3hbte

9,718 Likes
#3

Which of our two resorts in Goa
is this photo from?

303 Comments

608 Shares

AirAsiaIndia

#3

Lufthansa India

We like to thank you for our
achievement with special fares.
Fly to Kuala Lumpur, Bangkok
and onwards to more ...

195 Comments

Incredible India

Here’s a fun and easy way to win
a Lufthansa 2014 calendar: Just
fill in the blank in the following
sentence: “I like the ‘Queen of ...

7,071 Likes

#3

546 Shares

Posts from December 1, 2013 to January 1, 2014.


Alcohol

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

88,844

1.3%

0.6%

26.8%

1

Kingfisher

6,730,825

37,246

2

Bacardi

1,137,189

13,617

7,817

0.7%

1.2%

9.8%

3

Signature

1,117,716

2,942

-2,480

-0.2%

0.3%

2.1%

4

Smirnoff

707,701

8,570

13,278

1.9%

1.2%

6.2%

5

Foster's India

539,189

5,267

7,394

1.4%

1.0%

3.8%

6

Johnnie Walker

502,271

37,799

75,187

17.6%

8.0%

27.2%

7

Royal Challenge

424,864

292

-2,243

-0.5%

0.1%

0.2%

8

Teacher's India

326,827

906

40

-

0.3%

0.7%

9

It’s Miller Time

285,909

1,732

5,858

2.1%

0.6%

1.2%

10

Jack Daniel's India

202,723

12,362

5,862

3.0%

6.2%

8.9%

11

Tuborg

186,914

10,661

34,498

22.6%

6.0%

7.7%

12

Black Dog Easy Evenings

180,562

1,264

3,137

1.8%

0.7%

0.9%

13

Breezer India

123,200

2,095

-725

-0.6%

1.7%

1.5%

14

Grey Goose India

101,605

2,570

-281

-0.3%

2.5%

1.8%

15

Chivas India

82,876

106

610

0.7%

0.1%

0.1%

16

Carlsberg India

81,136

140

128

0.2%

0.2%

0.1%

17

Captain Morgan

71,406

100

-474

-0.7%

0.1%

0.1%

18

Four Seasons Wines

31,180

513

-4,038

-11.5%

1.6%

0.4%

19

Hennessy Artistry India

27,103

66

-94

-0.4%

0.2%

-

20

Indus Pride

26,543

749

2,824

11.9%

3.0%

0.5%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



11

Alcohol

Likes
#1

Comments
#1

Bacardi

Johnnie Walker

Shares
#1

Johnnie Walker

Exiled, Outlawed, Imprisoned
and Always Free. Bacardi,
#Untameable Since 1862.
#IrrepressibleSpirit

So what shall it be?

22,051 Likes
#2


574 Comments

1,976 Shares

Johnnie Walker

#2

#2

Bacardi

Johnnie Walker

Johnnie Walker celebrates change
with the reinvention of the iconic
packaging for the world’s number
one Blended Scotch ...

How about a bottle of Black Label
‘the Everest of deluxe whiskies’ to
commemorate the last season of
the year?

11,920 Likes
#3

Exiled, Outlawed, Imprisoned
and Always Free. Bacardi,
#Untameable Since 1862.
#IrrepressibleSpirit

503 Comments

1,897 Shares

Johnnie Walker

#3

Johnnie Walker

#3

Johnnie Walker


How about a bottle of Black Label
‘the Everest of deluxe whiskies’ to
commemorate the last season of
the year?

Johnnie Walker celebrates change
with the reinvention of the iconic
packaging for the world’s number
one Blended Scotch ...

10,428 Likes

196 Comments

1,730 Shares




Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

-9,677

-0.3%

0.2%

1.5%

1

Tata Nano

3,824,906

5,825

2

Audi India

3,191,095

33,422

95,986

3.1%

1.1%

8.8%

3

Hyundai India

2,993,294

79,191

326,849

12.3%

2.8%

20.9%

4

mahindra scorpio

2,650,191

56,354

35,564

1.4%

2.1%

14.9%

5

BMW India

2,453,036

22,974

35,419

1.5%

1.0%

6.1%

6

Volkswagen India

1,917,005

5,136

4,543

0.2%

0.3%

1.4%

7

Mahindra Xylo

1,902,246

11,657

29,721

1.6%

0.6%

3.1%

8

Mahindra Verito

1,525,222

14,925

38,677

2.6%

1.0%

3.9%

9

Mahindra XUV500

1,507,369

24,284

31,685

2.2%

1.6%

6.4%

10

Mahindra Bolero

1,422,198

31,512

26,713

1.9%

2.2%

8.3%

11

Mercedes-Benz India

1,210,423

13,960

13,911

1.2%

1.2%

3.7%

12

Tata Safari

1,178,557

7,227

9,636

0.8%

0.6%

1.9%

13

Hero MotoCorp

1,137,913

6,453

14,300

1.3%

0.6%

1.7%

14

Bajaj Pulsar

1,074,927

12,769

4,664

0.4%

1.2%

3.4%

15

Nissan

1,072,902

5,115

11,710

1.1%

0.5%

1.4%

16

Mahindra Thar

1,059,157

16,970

-74

-

1.6%

4.5%

17

Mahindra Scooters

1,041,514

6,996

23,253

2.3%

0.7%

1.8%

18

TVS Apache

1,019,107

4,769

8,711

0.9%

0.5%

1.3%

19

Skoda India

1,011,567

3,541

6,748

0.7%

0.4%

0.9%

20

Castrol Biking

1,001,415

15,286

-407

-

1.5%

4.0%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



13


Likes
#1

Chevrolet India

Comments
#1

Bajaj Pulsar

Shares
#1

Chevrolet India

Wish your friends a Happy New
Year with a unique twist using the
Chevrolet New Year Greetings
Application! Visit ...

Wish your friends a Happy New
Year with a unique twist using the
Chevrolet New Year Greetings
Application! Visit ...

41,448 Likes
#2

What was the highest speed you
clocked in 2013? Picture courtesy:
www.instagram.com/amoruah

1,990 Comments

1,810 Shares

mahindra scorpio

#2

Chevrolet India

Leave the city behind
and take a trip with your
#MightyMuscularScorpio

#3

785 Comments

Mercedes-Benz India

Can you guess the Chevrolet?
Hint: It comes with stylish
silver interiors and expressive
exteriors!

37,149 Likes

#2

mahindra scorpio

#3

Hyundai India

Mesmerize us with your
Winter weekend getaway clicks
#MightyMuscularScorpio

726 Comments

#3

Mercedes-Benz India

Find fun in all your destinations
this weekend with Hyundai!

22,270 Likes

1,464 Shares

1,439 Shares




Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

1

ICICI Bank

2,618,420

30,327

41,712

1.6%

1.2%

12.2%

2

HDFC Bank

2,021,161

47,376

211,036

11.7%

2.5%

19.0%

3

Axis Bank

1,957,477

25,637

83,103

4.4%

1.3%

10.3%

4

HDFC Life

1,846,655

28,525

103,032

5.9%

1.6%

11.4%

5

LIC India Forever

1,769,965

6,519

2,466

0.1%

0.4%

2.6%

6

RELIANCE MUTUAL FUND

1,073,421

3,817

12,102

1.1%

0.4%

1.5%

7

Celebrate Life

901,746

1,766

4,554

0.5%

0.2%

0.7%

8

Bajaj Finserv

853,869

22,010

96,025

12.7%

2.7%

8.8%

9

Franklin Templeton India

832,301

14,455

31,815

4.0%

1.8%

5.8%

10

IDBI BANK

788,456

3,002

737

0.1%

0.4%

1.2%

11

Max Life Insurance - Khushiyon Ki Planning

639,630

3,167

5,164

0.8%

0.5%

1.3%

12

Citibank India

561,080

14,453

7,285

1.3%

2.6%

5.8%

13

SBI Card

537,909

8,479

27,806

5.5%

1.6%

3.4%

14

Tata Capital

500,705

25,198

131,637

35.7%

5.8%

10.1%

15

DSP BlackRock Mutual Fund

438,567

5,484

20,140

4.8%

1.3%

2.2%

16

Aviva

413,339

4,732

9,343

2.3%

1.2%

1.9%

17

Icici Lombard

395,444

434

398

0.1%

0.1%

0.2%

18

Max Life Insurance â€“ Igenius

360,613

470

-508

-0.1%

0.1%

0.2%

19

YES BANK

316,317

2,814

10,424

3.4%

0.9%

1.1%

20

Federal Bank Ltd

299,979

758

-51

-

0.3%

0.3%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



15


Likes
#1

IDBI BANK

Comments
#1

Citibank India

Shares
#1

LIC India Forever

#School time #friendships are
the best memories of one’s life
and we all long for them! Tag one
such friend whom you miss the ...

LIC’s “Yogakshema” building in
Mumbai, completes 50 years on
26th December 2013

6,003 Likes
#2

If you had a full tank of FREE fuel
for your car, where would you go
on a road trip? Comment below
with your answer and ...

419 Comments

800 Shares

Citibank India

#2

Citibank India

Choose how you want to earn
your 4X turbo points on your
Indian Oil Citibank (Platinum/
Titanium) Credit card - travel, ...

#3

381 Comments

LIC India Forever

If you get a Free Flight ticket,
where would you like to travel
and why. Comment below with
your answer and top 5 entries ...

3,960 Likes

#2

Citibank India

#3

Max Bupa

625 Shares
#3

LIC India Forever

Travel surprises from yatra.com!
Save Rs.1000 on transactions of
Rs 6000 and above at www.yatra.
com using Citibank credit ...

Let’s get cracking with the
#WinterQuiz, start sending in
your answers in the comments
below & get a chance to WIN ...

This holiday season, spread joy
& good cheer. Seasons’ Greetings!

3,797 Likes

233 Comments

621 Shares



Education

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

1

IIPM

3,094,891

11,562

30,524

1.0%

0.4%

14.1%

2

Amity University

1,688,944

30,214

6,637

0.4%

1.8%

36.8%

3

Lovely Professional University

792,357

6,449

59

0.0%

0.8%

7.9%

4

BYJU's Classes

606,854

7,243

26,365

4.5%

1.2%

8.8%

5

NIIT

254,352

1,104

2,826

1.1%

0.4%

1.3%

6

Tata Crucible

183,214

1,954

224

0.1%

1.1%

2.4%

7

Career Clicks

148,390

123

-307

-0.2%

0.1%

0.1%

8

Jagran Josh

147,471

4,401

3,364

2.3%

3.0%

5.4%

9

Smartur

136,918

144

-91

-0.1%

0.1%

0.2%

136,175

1,266

1,345

1.0%

0.9%

1.5%

10

Sikkim Manipal University - Distance
Education.

11

BACHPAN... a play school

134,568

408

-221

-0.2%

0.3%

0.5%

12

Tata Building India

125,918

267

-1,028

-0.8%

0.2%

0.3%

13

ELS India

124,407

3,112

13,902

12.6%

2.6%

3.8%

14

Plancess

116,805

293

-226

-0.2%

0.3%

0.4%

15

Fiitjee India

111,823

6,018

11,308

11.3%

5.6%

7.3%

16

IIT Bombay

106,485

3,493

8,854

9.1%

3.4%

4.3%

17

Shiksha Cafe

100,544

460

990

1.0%

0.5%

0.6%

18

Pagalguy.com

82,152

2,875

9,927

13.7%

3.7%

3.5%

19

UPES

79,287

366

126

0.2%

0.5%

0.4%

20

IELTS - British Council India

73,706

386

455

0.6%

0.5%

0.5%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



17

Education

Likes
#1


Comments
#1


Shares
#1

EuroKids International

First at LPU, Jalandhar Do you
know LPU was the first one to
develop a ‘Practice aircraft’ at its
campus for the students of ...

Mothers, don’t you agree?

2,251 Likes
#2

It’s just common sense! Can you
answer this?

907 Comments

311 Shares


#2


#2

Jagran Josh

Great opportunity for B.Tech,
M.Tech and MCA students
as Cognizant is coming for
recruitment to LPU again! ...

Did you know that the First
Human Artificial Heart got
implanted ? Read more : ...

992 Likes
#3

Time to rattle your brains!

745 Comments

284 Shares


#3


#3

EuroKids International

LPU student awarded Rs. 1.2
Lakh Scholarship! We are proud
to announce that one of the
talented student of LPU has ...

How many squares are there in
the picture?Can anyone guess
that?

Shadow puppets are fairly simple
to make! Capture your child’s
attention and teach them how to
make interesting shadow ...

976 Likes

508 Comments

202 Shares



Electronics

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

1

Nokia India

9,752,353

157,162

315,852

3.4%

1.6%

23.4%

2


9,442,672

184,695

289,991

3.2%

2.0%

27.5%

3

HTC India

4,513,556

27,279

76,789

1.7%

0.6%

4.1%

4

Sony Mobile IN

4,388,431

39,935

4,413

0.1%

0.9%

5.9%

5

Samsung India

4,314,017

20,239

43,140

1.0%

0.5%

3.0%

6

Panasonic India

3,053,074

39,700

167,332

5.8%

1.3%

5.9%

7

Intel India

2,967,559

26,460

145,531

5.2%

0.9%

3.9%

8

LG India

1,817,792

9,147

5,621

0.3%

0.5%

1.4%

9

Sony India

1,772,417

10,229

13,783

0.8%

0.6%

1.5%

10

Micromax Mobile

1,707,853

13,020

20,047

1.2%

0.8%

1.9%

11

Windows Phone India

1,703,056

16,326

31,843

1.9%

1.0%

2.4%

12

Godrej Appliances

1,561,052

9,296

21,843

1.4%

0.6%

1.4%

13

Dell

1,494,858

6,884

15,600

1.1%

0.5%

1.0%

14

XOLO

1,452,122

72,693

336,773

30.2%

5.7%

10.8%

15

HP India

1,293,597

2,364

1,548

0.1%

0.2%

0.4%

16

Philips India

1,245,240

987

-2,225

-0.2%

0.1%

0.1%

17

Lenovo India

1,098,226

3,341

3,535

0.3%

0.3%

0.5%

18

Videocon d2h

969,036

9,917

30,939

3.3%

1.0%

1.5%

19

Acer India

948,384

18,996

60,378

6.8%

2.0%

2.8%

20

Nikon India

851,837

3,708

3,269

0.4%

0.4%

0.6%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



19

Electronics

Likes
#1

Windows Phone India

Comments
#1

Shares
#1

Intex

Panasonic India

Watch the video by xBhp team on
Dhoom3 The Game on Windows
Phone. Download the game @ ...

Lets cheerfully bid farewell
to 2013 and celebrate with
Panasonic !! http://on.fb.
me/1fXlCUk

40,415 Likes
#2

Party all night with
outstanding Intex DJ speakers.
#facebookcontest #partytime 1.
Tag you

1,736 Comments

1,406 Shares


#2

#2

LG India

Dolby India

#GALAXYGrand2 is the
#EverydayGrand!

We are super excited to
experience Aamir Khan as
“SAHIR - The Clown Thief” in the
upcoming Yash Raj Films’ ...

27,958 Likes
#3

#Christmas celebrations are in
full swing and it’s time to make
them more exciting! Share your
#Christmas ...

1,356 Comments

1,291 Shares


#3

Sony PlayStation India

#3

Panasonic India

Sleeker & thinner. Presenting
#Samsung #GALAXYGrand2

Can you guess the name of this
character?

New Year is few hours away... let
the celebrations begin !! http://
on.fb.me/1fXlCUk

25,547 Likes

872 Comments

1,227 Shares



FMCG - Snacks

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

19,708

59,362

1.2%

0.4%

4.7%

1

Bingo!

4,885,299

2

Pepsi

4,785,454

4,168

-8,624

-0.2%

0.1%

1.0%

3

Cadbury Celebrations

4,217,129

13,758

61,511

1.5%

0.3%

3.3%

4

Cadbury Bournville

3,963,434

7,555

3,545

0.1%

0.2%

1.8%

5

Oreo India

3,929,256

133,467

444,125

12.7%

3.6%

31.8%

6

Lay's India

3,472,935

6,214

3,549

0.1%

0.2%

1.5%

3,227,254

6,918

22,716

0.7%

0.2%

1.6%

7

Cadbury Dairy Milk SILK - Have you felt Silk
lately?

8

Kurkure

3,223,523

19,635

-7,340

-0.2%

0.6%

4.7%

9

Cadbury 5 Star

2,538,437

40,711

52,354

2.1%

1.6%

9.7%

10

NESCAFÃ‰

2,508,648

4,786

11,898

0.5%

0.2%

1.1%

11

Cadbury Dairy Milk

2,470,680

9,823

8,912

0.4%

0.4%

2.3%

12

Thank You Mom India

2,424,257

8,800

10,465

0.4%

0.4%

2.1%

13

Mountain Dew India

2,079,314

23,974

68,130

3.4%

1.2%

5.7%

14

Meri Maggi

2,001,502

9,546

30,772

1.6%

0.5%

2.3%

15

Kit Kat

1,971,886

13,845

23,592

1.2%

0.7%

3.3%

16

7UP India

1,785,130

8,678

7,119

0.4%

0.5%

2.1%

17

Cornetto

1,459,564

4,638

9,887

0.7%

0.3%

1.1%

18

Snickers India

1,409,855

4,154

6,780

0.5%

0.3%

1.0%

19

Mentos India

1,353,153

38,701

65,781

5.1%

2.9%

9.2%

20

Happydent India

1,340,974

40,782

61,376

4.8%

3.1%

9.7%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



21

FMCG - Snacks

Likes
#1

Cadbury Bournvita

Comments
#1

Mentos India

Shares
#1

Amul

“Sow a thought, and you reap an
act; Sow an act, and you reap a
habit; Sow a habit, and you reap a
character; Sow a character, ...

Supreme Court verdict on
Section 377.

23,891 Likes
#2

#DimagKiBattiJalaDe ...answer
bata de

4,849 Comments

3,094 Shares

Nestle Milkmaid Sweet Moments

#2

Mentos India

#2


Kids craving chocolate cake?
This no-fuss eggless recipe will
guarantee that you’ll walk out of
the kitchen with a sinfully moist ...

You’ll never opt for store bought
Christmas cakes again with
our easy to follow recipe. The
romance of soaking the fruits ...

20,670 Likes
#3

bata de

4,501 Comments

2,473 Shares

Cadbury 5 Star

#3

Mentos India

#3


Abhay ne 5 star ke saath
jeeta Camera. You too can
#WinWith5Star Click here to know
more: http://bit.ly/1i1gDqs

bata de

You’ll never opt for store bought
Christmas cakes again with
our easy to follow recipe. The
romance of soaking the fruits ...

18,514 Likes

4,444 Comments

1,832 Shares



Retail - Fashion

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

1

Fastrack

8,168,497

53,515

122,698

1.5%

0.7%

12.2%

2

Nike Cricket

3,197,869

10,608

40,756

1.3%

0.3%

2.4%

3

Mufti Jeans

3,154,732

16,593

34,319

1.1%

0.5%

3.8%

4

Reebok India

2,613,571

4,186

2,935

0.1%

0.2%

1.0%

5

Pantaloons

1,911,187

18,265

87,974

4.8%

1.0%

4.2%

6

Allen Solly

1,599,710

12,958

20,352

1.3%

0.8%

3.0%

7

Peter England

1,493,450

3,284

2,576

0.2%

0.2%

0.8%

8

Nike Football India

1,476,764

6,214

10,901

0.7%

0.4%

1.4%

9

Raymond - The Complete Man

1,272,173

18,947

9,913

0.8%

1.5%

4.3%

10

bewakoof.com

1,242,090

227,955

35,698

3.0%

18.6%

52.1%

11

Basics Life

1,075,365

10,445

3,248

0.3%

1.0%

2.4%

12

Flying Machine

1,038,282

2,608

1,509

0.2%

0.3%

0.6%

13

Wills Lifestyle

804,031

1,376

1,962

0.2%

0.2%

0.3%

14

Van Heusen India

771,525

6,777

20,063

2.7%

0.9%

1.5%

15

John Players

706,934

1,952

1,759

0.3%

0.3%

0.4%

16

LP - Louis Philippe

611,823

7,434

11,448

1.9%

1.2%

1.7%

17

Nike Running India

606,184

10,434

36,745

6.5%

1.8%

2.4%

18

Brand Factory Official

551,233

1,172

3,089

0.6%

0.2%

0.3%

19

Craftsvilla

541,733

14,871

-376

-0.1%

2.7%

3.4%

20

Wrangler Denims

529,839

7,976

30,939

6.2%

1.6%

1.8%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



23

Retail - Fashion

Likes
#1


Comments
#1


Shares
#1

bewakoof.com

Congratulations to the winners of
the Drive for Passion contest. You
get to ride on the T-Rex on 22nd
December.

Kya kare? Naukari nai milti bhai :P

34,705 Likes
#2

Congratulations to the winners of
the Drive for Passion contest. You
get to ride on the T-Rex on 22nd
December.

711 Comments

6,075 Shares

Mufti Jeans

#2

bewakoof.com

#2

bewakoof.com

Honey Singh trolled :D

598 Comments

20,246 Likes
#3

Allen Solly

#3

Lol..

4,643 Shares

Gossip Shoes

#3

bewakoof.com

Dress up in an Allen Solly dress
and click a picture of you at your
best. Share your photograph with
us on #Twitter or #Facebook ...

Tag someone who loves Neon
Shoes in the comments! That’s all
you have to do to WIN!

AAP effect..

14,519 Likes

567 Comments

3,622 Shares



Telecommunications

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

281,018

1.7%

0.9%

32.6%

1

Vodafone Zoozoos

16,607,248

144,399

2

Tata Docomo

13,481,430

13,623

-24,424

-0.2%

0.1%

3.1%

3

Aircel India

6,259,720

58,183

246,996

4.1%

1.0%

13.1%

4

Idea

5,406,271

79,032

165,547

3.2%

1.5%

17.8%

5

Airtel India

5,098,787

13,726

19,310

0.4%

0.3%

3.1%

6

Reliance Mobile

1,428,305

2,695

3,599

0.3%

0.2%

0.6%

7

MTS India

1,412,579

72,135

318,799

29.2%

5.8%

16.3%

8

Vodafone India

809,361

7,270

29,143

3.7%

0.9%

1.6%

9

Spice Mobiles

547,398

37,478

171,259

45.5%

7.7%

8.5%

10

Dish TV

508,256

7,372

21,516

4.4%

1.5%

1.7%

11

Videocon Telecom

316,868

583

144

0.1%

0.2%

0.1%

12

Loop Mobile

278,614

643

-293

-0.1%

0.2%

0.1%

13

YOU Broadband

248,388

1,346

5,301

2.2%

0.6%

0.3%

14

Virgin Mobile India

229,353

2,104

9,910

4.5%

0.9%

0.5%

15

TxtWeb

200,412

678

2,277

1.2%

0.3%

0.2%

16

FLY MOBILE

156,044

149

-2,094

-1.3%

0.1%

-

17

Uninor

132,457

935

1,210

0.9%

0.7%

0.2%

18

Mobikwik

112,575

274

159

0.1%

0.2%

0.1%

19

T24 Mobile

111,504

131

-279

-0.3%

0.1%

-

20

Tech Mahindra Business Services - TechMBS

104,765

159

-518

-0.5%

0.2%

-

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



25

Telecommunications

Likes
#1

Vodafone Zoozoos

Comments
#1

Vodafone Zoozoos

Shares
#1

Vodafone Zoozoos

Do you feel lost without your
smartphone? Well he certainly
does! Meet him in our new ad
that’s #MadeFor smartphones ...

It’s ‘Rolling On the Floor Laughing’
day in the Zoozoo world! Here’s
how you celebrate it: a. Tell a joke
b. Fall down c. Laugh ...

102,551 Likes
#2


1,748 Comments

1,281 Shares

#2

Idea

#2

Idea

Vodafone Zoozoos

This week’s Idea presents Koffee
wiith Karan features the ‘Student
of the Year’ trio - Alia Bhatt,
Sidharth Malhotra and ...


21,181 Likes
#3

Nelson Mandela’s administration
inherited a country with a huge
disparity in wealth and services
between white and ...

580 Comments

1,210 Shares

#3

Idea

#3

Idea

Vodafone Zoozoos

The perfectionist of Bollywood,
Aamir Khan has established
himself over the years, as one of
the front runners of Hindi ...

Putting democracy to true test
might be a good Idea or not! Join
our Twitter conversation and tell
us, if you think common ...

This Zoozoo loves talking to trees.
Do you have a unique habit too?
Share it with the Zoozoos by
posting it in the comments ...

20,713 Likes

506 Comments

855 Shares



TV Shows

Rank

Page Name

Fans

Average Engagement

Fan Growth

Fan Growth %

Engagement Rate

Share of Engagement

2.4%

3.1%

23.4%

1

MTV Roadies

7,503,344

231,131

177,545

2

MTV Splitsvilla

3,117,424

95,336

112,697

3.8%

3.1%

9.7%

3

Kaun Banega Crorepati Official

2,750,717

74,871

277,049

11.2%

2.9%

7.6%

4

Coke Studio at MTV

2,473,875

20,748

66,747

2.8%

0.9%

2.1%

5

Satyamev Jayate

2,302,233

18,069

88,361

4.0%

0.8%

1.8%

6


2,292,154

109,623

226,567

11.0%

5.0%

11.1%

7

V D3 - Dil Dostii Dance

1,925,772

71,790

89,036

4.9%

3.8%

7.3%

8

My Indian Idol

1,667,947

15,161

39,253

2.4%

0.9%

1.5%

9

Madhubala - Ek Ishq Ek Junoon - Colors

1,282,570

130,608

221,001

20.8%

11.2%

13.3%

10

Dance India Dance

1,096,585

29,131

160,491

17.1%

2.9%

3.0%

11

BBC India

1,077,720

31,005

116,077

12.1%

3.0%

3.1%

12

MTV Unplugged (India)

1,001,973

39,241

107,691

12.0%

4.2%

4.0%

13

Jhalak Dikhhla Jaa

852,645

39,459

164,675

23.9%

5.2%

4.0%

14

Miley Jab Hum Tum

771,645

3,638

12,913

1.7%

0.5%

0.4%

15

India's Got Talent

600,860

17,439

69,002

13.0%

3.1%

1.8%

16

Balika Vadhu - Colors

585,686

28,737

35,865

6.5%

5.1%

2.9%

17

Drive with MTV

578,522

2,931

10,283

1.8%

0.5%

0.3%

18

Top Gear India

544,869

21,839

18,926

3.6%

4.1%

2.2%

19

Bournvita Quiz Contest

541,898

157

-1,158

-0.2%

-

-

20

Khatron Ke Khiladi

517,159

4,786

19,490

3.9%

0.9%

0.5%

Fans:
Average Engagement:
Fan Growth:
Fan Growth %:
Engagement Rate:



27

TV Shows

Likes
#1

Madhubala - Ek Ishq Ek Junoon Colors

Comments
#1


Shares
#1


Did you wish our Superstar
Madhu a Happy Birthday? Send
in your wishes now! http://bit.ly/
ColorsWebsite

ColorsWebsite

43,481 Likes
#2

ColorsWebsite

4,994 Comments

1,393 Shares


#2


#2


Do you think Madhubala is the
TOP ACTRESS of COLORS TV?
Check out the top 5: http://bit.ly/
Top5Actresses Agree with us?

Do you think Madhubala is the
TOP ACTRESS of COLORS TV?
Check out the top 5: http://bit.ly/
Top5Actresses Agree with us?

39,680 Likes
#3

#Throwback Thursday! Which
look of Madhubala do you think is
better? http://bit.ly/ColorsWebsite

3,845 Comments

1,166 Shares


#3


#3


FLASHBACK! Did you expect
Madhu to ever become a
superstar heroine? Check this
out: http://bit.ly/Top10Twists

Aakhir Bulbul ne Popatlal ko aisa
kya kaha jise sun kar Popat ke
hosh ud gaye? Any guesses?

FLASHBACK! Did you expect
Madhu to ever become a
superstar heroine? Check this
out: http://bit.ly/Top10Twists

34,564 Likes

2,919 Comments

1,042 Shares



Methodology

Report Period

Engagement Figure

The India Facebook Performance Report covers

The collected engagement figure relates to a seven

the weeks from December 1, 2013 to January 1,

day period ending on the collected date and time.

2014.

The average, taken daily, represents an average

Data Collection

weekly figure of people talking about the brand.

The data for this report was captured daily at 12

Engagement Rate

midday from December 1, 2013 to January 1, 2014.

The widely accepted metric called the

The collection of data is automated through the

engagement figure average and the fans (likes).

close to simultaneous as possible.

The engagement equation is:

brand pages share of that sum.

Brand Engagement Figure
Industry Top 20
Engagement Figure

“engagement rate” is the relationship between the

Facebook API to ensure that times collected are as

for the period of the report, then calculating each

Global Pages
For global pages, our figures are calculated using

Statistical Calculations
The mathematical and statistical foundations of

Engagement Figure
No. of Fans

only the fans assigned to the country specific page
allocated to the Indian region.

= Share of Engagement Activity %

= Engagement Rate %

Fan Growth
This is the difference between a brand’s fans (likes)

The average engagement rate for each page was

on December 1, 2013 compared to the January 1,

calculated by using the daily engagement figure

2014 figure, presented as a whole number and as

and number of likes from December 1, 2013 to

a percentage.

January 1, 2014.

Fans

Share of Engagement

The Fans figure is the number of fans (likes)

This is calculated using the sum of each industry’s

captured on January 1, 2014.

this report have been produced in consultation
with 95th Percentile Pty Ltd. (John Ward).

Selection of Brands
The brands displayed are not a complete list
of those incorporated within the study, but

top twenty brand pages’ average engagement,

are representative of those brands leading the
way in each vertical. We expect and welcome
suggestions for additional brands for inclusion in
future reports. To submit your Facebook page for
consideration, please visit:
http://socialpulse.co/indiafbreport



29

About Us

Social media
automation tool

Lucio Ribeiro

MD Social Pulse™
+61 3 9696 9176
lucio@socialpulse.co

Everything you need to drive social success.
Social Pulse™ is the world’s leading social media
automation tool. We help you make data driven
decisions when it comes to marketing, service and
sales – decisions that will impact your net income.
Social Pulse™ helps you:
Track with Social Pulse Analytics
Understand your audience, reach, frequency,
engagement and financial measures.
Create with Social Pulse Publishing
Seamlessly post, schedule and manage your
complete content calendar.
Listen with Social Pulse Monitoring
Examine conversations on the web about your
products, brand and competitors.
Engage with Social Pulse Realtime
Intuitively manage the complexity of digital realtime customer service, increasing response
performance and significantly reducing costs.
Find out more about what Social Pulse™
can do for you.
www.socialpulse.co



30

India Facebook Performance Report - January 2014

Recomendados

Recomendados

Mais conteúdo relacionado

Mais de Lucio Ribeiro

Mais de Lucio Ribeiro (20)

Último

Último (20)

India Facebook Performance Report - January 2014