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1. TIP!
TIP!
TIP!
Life After
Hummingbird:
7 Tips For
Inbound Sales
TIP!
TIP!
TIP!
TIP!

2. Why do customers visit
your website?
Most likely it’s because they
have a problem they are trying
to solve, and they are looking
to your business
for help.

3. But since late 2013,
millions of websites
have seen a drop in traffic.
(A whopping 90% of searches)

4. But shhhh, it’s ok.
Buyer behaviour
is changing, so
Google has too.

5. Research has shown us
over and over again that
just about every B2B
purchase starts with
a search online

6. Instead of consulting a
sales rep, they’ll simply
ask Google.
(This has led to their biggest update in 12 years)

7. With Hummingbird,
is trying to get better at listening. At understanding the meaning behind what users are looking for.
Google Search
I’m Feeling Lucky

8. Unfortunately, this
means what USED to
drive prospects to your
website may no longer be
getting you results.

9. These look
like they’re
highlighted
rather than
being
crossed out
Boring Content
Keyword Stuffing
Article Distribution
Duplicate Content
Link Swapping
Static Websites

10. Inbound methodology
is now fundamental
for attracting and
converting leads.

11. In general, you can boost your
lead generation by offering
prospects high-quality content
that is relevant, engaging and
addresses the problems they’re
searching for...

12. Wait... huh?
Don’t worry
We’ve put together
7 quick tips to get you on your way
with (W)INbound sales

13. 1
Consider your
sales goals:

14. Fill your toolkit with
content to nurture
prospects through
to purchase.
(Think along the lines of attract, convert, retain.)

15. Understand
your customer
cust-om-er
(noun) a person who purchases goods
or services from another; buyer; patron.
2

16. Your collateral should aim
to address their challenges.
?
?
What are you helping
them solve?
Why do customers
need your product?
!
Consider asking some
existing customers, or lurk
relevant LinkedIn Groups.

17. 3
Think
about
language.

18. Hummingbird is geared for people, not robots.
BE CLEAR.
Consider alternative phrases that describe
what you do and that people actually use.
Avoid jargon-y content where you can.

19. 4
Go beyond
the b
log.

20. Content can take any
form, whether it’s a
SHORT VIDEO
CASE STUDY
INFOGRAPHIC
A GUIDE

22. 5
#GetSocial

23. Get your content in front
of the right people.
Who knows, it may go viral!
probably not though...

24. Hummingbird looks
for social proof that
your content is
good quality.
Be strategic. Find out where your prospects
spend their time online, and engage with them there.

25. Keep Regular
Keep Regular
Keep Regular
Keep Regular
Keep Regular
6

26. There’s a direct correlation
between how often you post
new content (such as blogs),
the quality of your search
results and the amount of
traffic and leads.

27. Set regular
regular
regular
regular
regular
regular
regular posting schedules
and ensure you have the
resources to follow through.

28. Don’t
give up
if you don’t see immediate results.
Blogging has a compounding effect
and requires commitment.

29. 7
Convert
your traffic

30. Once you’ve gone through
the effort of creating great,
compelling content, you need to
give your prospects a clear path
through the funnel to purchase.

31. Use
Calls to action (CTAs)
to promote an offer, demo, or even
just more information to help them
move to the next step.

32. BONUS TIP
Don’t be dull.
Informative content doesn’t have to be dry!
Be relevant, informative and engaging and
Hummingbird will reward you with traffic.

33. Want more tips on attracting
and converting leads online?
Check out our free guide on B2B lead generation
for a complete list of tips and advice!
VIEW GUIDE