Presentation kept at the Mobile Monday event in Milan the 19 Oct. 2009

1. Mobile Monday Milan
19 Oct. 09
Gian Luca Cioletti
Head, Business Development EMEA
Forum Nokia & Developer Community
Corporate Development
1 © 2009 Nokia

2. Who I’m
originally from Italy
been living for 25 years in Finland
degree in Electronic Engineering
degree in Internation Business Management
an executive and professional in the Telecom industry,
a strategic thinker,
a visionary and inspiring Leader,
a consumer,
a human being
with over 16 years of experiences in international business
more about me
www.linkedin.com/in/gianlucacioletti

3. Our Vision
Forum Nokia
the preferred partner for mobile
developers communities

4. Importance of the developer to Nokia
Only through 3rd party innovation will Nokia succeed with it’s solution strategy
Forum Nokia
• Accelerates the development
and delivery of 3rd party
applications and services on
Nokia devices.
• Provides developers with
technical support
• Creates business
opportunities for mobile
developers

5. Who & Where are the Forum Nokia Members
EMEA
48.4%
Americas
16.2% China
7.9%
Forum Nokia has 4.4 million
active members; talented people
with various backgrounds and
skill sets: India
7.1%
• Prosumers
• Creative Professionals
• Students
• Operators
• Mobile & Web Developers
Rest of
• Flash Developers
Asia
• Open Source Community 20.3%
Source: Forum Nokia Registration Database, August 2009

6. Nokia Tiered Developer Programs
Individual developer Recognition
and reward program
For all companies - fast track to
success – 300€ annual fee
Invitation-only program for top
“Nokia is the benchmark for all
innovative companies - Invitation
developer programs in nearly every
category, is unsurpassed in content
and traffic, and has the strongest
collection of training options, Premium program for VC (NGP)
including in-person courses.” approved developers
- Evans Data Corporation
forum.nokia.com – Free developer portal with technical, marketing and business information

7. 7 © 2009 Nokia

8. Ovi by Nokia
Brand
System
Web
Device PC / Mac
Games Maps Media Messaging Music Operator 3rd Party
8 © 2009 Nokia

9. The Cross-Platform Promise
Services Level
Apps Level
Qt (native) WRT (web)
Platform Level Mobile Desktop Embedded
S40 / S60 /Maemo
9

10. Ovi SDK – Nokia’s future web tools offering
Web Technology Ovi APIs UI Libraries
HTML, CSS & JavaScript. Build mobile apps using OVI APIs Looks great - making the
No need for mobile location,
– adding location, maps or creating effortless and the
programming knowledge navigation with a few line of experience amazing.
javascript codes

11. Ovi APIs
A few companies took the Ovi SDK
for a ride
Nokia invited 15 companies to build Ovi apps using the
technology preview. The results are demonstrated in
Nokia World and on forum.nokia.com/Ovi
Ovi Navigation Player API Ovi Maps Player API Ovi Maps Player API
for mobile for mobile for web
Nokia’
Use Nokia’s industry leading Nokia’
Use Nokia’s industry leading Nokia’
Use Nokia’s industry leading
WALK and DRIVE navigation maps and positioning in your maps in your website..
website
applications.
into mobile applications. application.
mobile application.

12. Case Example – Ground Guidance
• Ground Guidance: uses an innovative, patented
technique, combined with a wide range of data
sources to create a walkable route where no
road data exists.

13. Ovi Store
13 © 2009 Nokia

14. What is Ovi Store?
• Powerful channel with content from a global
developer base
• Free and premium content
• Content available by category, device and
market
• Wide coverage of content:
• Applications
• WRT Widgets
• Video
• Personalization
• Games
• Audio
14 © 2009 Nokia

15. Ovi Store – back to basics
• 70/30 revenue share*
• Payment via credit card and premium SMS*
• Supported by 100 device models
• Active users from over 180 countries
• Developers from 65 countries
• Over 5500 items for most popular devices
• Approving 500 content items a week
• More than 20 markets will have local content,
local language support and mobile billing by
end of Q1 2010 (Australia, Germany, Italy, Ireland, Russia, Singapore, Spain, UK
now, US and France Q4-09)
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges. 27 Operators in 8 countries covered to date
15 © 2009 Nokia

16. Promotional Opportunities
• Content publishers can gain increased
visibility from promotional opportunities
such as "Spotlight”, a sponsored
placement opportunity in the Ovi Store.
• Spotlight provides marquee exposure to a
targeted audience actively looking for
mobile content.
• Other co-marketing opportunities
available:
• Favorable placement for global and
regional marketing of content
• Publisher channel views: specific
publisher content can be filtered by
consumer to be visible in one view
16 © 2009 Nokia

17. Publish to Ovi
• Self-service tool allowing publishers to
easily distribute and monetize content
on Ovi.
• Benefits of publishing on Ovi:
• Easy access to a single channel reaching
millions of consumers worldwide
• Monetize applications and content with Nokia-
provided billing
• Fast time to market via self-serve publishing
• Real time sales and usage reports
• Liberal content validations and quality
assurance procedures make it easy for
publishers to get content to market.
17 © 2009 Nokia

18. HOW DO I START ??
WHERE DO I START ??
18 © 2009 Nokia

19. What are you waiting for?
Get started now!
Apply for Launchpad membership at the following link:
www.forum.nokia.com/Premium_Services/Forum_Nokia_Launchpad.xhtml
For support regarding the Launchpad membership:
forumnokialaunchpad@nokia.com
Register yourself and start to submit your content to OVI Store
www.publish.ovi.com
For support regarding the OVI Store:
PublishToOVI.Support@nokia.com
for any other information, contact me ;-)
gian-luca.cioletti@nokia.com
Mob: +358503423554
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20. Grazie!
20 © 2009 Nokia