Presentation shared at Between 2013 event held in Capri. Focus on how unknown or misleading info related to Facebook impact on businesses and consumers

1. Luca Colombo
Country Manager – Facebook Italy
Demystifying Facebook

2. Facebook Economy (Deloitte – Jan12)
Capri 4-5 ottobre, 2012

3. Capri 4-5 ottobre, 2012
Advertising
CRM
Customer Service
Lead Mobile
Consumer I nsi ght s
Tech & UX
Sales

4. Facebook Audience – World and Italy
Capri 4-5 ottobre, 2012
monthly active
users
955M return daily
55+% via mobile
543M of FB users reside
outside of US
81%

5. Capri 4-5 ottobre, 2012
22M
monthly active users
14M
daily active users
Dai l y
10M
mobile active users

6. Customer Service
Capri 4-5 ottobre, 2012
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2

7. From Consumer Reviews to Social Consumer Reviews
Capri 4-5 ottobre, 2012

8. Facebook translated in 70 languages
Capri 4-5 ottobre, 2012

9. Citizenship: Organ Donation & Eartquakes Messages System
Capri 4-5 ottobre, 2012
1
2

10. Does Facebook drive Sales?
Capri 4-5 ottobre, 2012
1 2

11. Capri 4-5 ottobre, 2012
Speeding Up Science
•In January 2011, Oregon State
University ichthyologist Brian Sidlauskas
led a research expedition into the little-
known Cuyuni River region of Guyana in
South America.
•His team documented more than 5,000
fish, but Guyana’s immigration policies
required them to identify and catalog
every specimen they wanted to bring
back—a nearly impossible task,
especially on a tight schedule.
•Sidlauskas uploaded his research photos
to Facebook and tagged members of the
scientific community who were able to
identify almost all of the photos in
under 24 hours.

12. Capri 4-5 ottobre, 2012