1. BUS 402 BUS402 Week 2 DQ1
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bus402-week-2-dq1/
Components of External Environment
What are the two most relevant externalities from Exhibit 2.6 for a firm with which you are
familiar? Have these externalities made the industry in which the firm operates more, or less,
attractive to you as consumer? Explain your rationale. Respond to at least two of your fellow
students’ postings.