Your Personal Marketing Plan

Your Personal Marketing Plan Job Hunting Strategy Development & Implementation Lawrence S. Silver, D.B.A., Associate Professor of Marketing, John Massey School of Business, Southeastern Oklahoma State University

Why have a personal marketing plan? ,[object Object],[object Object],[object Object],[object Object]

Steps in the Personal Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1: Personal Mission Statement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.franklincovey.com/msb

Mission Statement and IMC ,[object Object],[object Object]

Step 2: Objectives ,[object Object],[object Object],[object Object]

Step 3: S.W.O.T. Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

S.W.O.T. Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

S.W.O.T. Examples (cont’d) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4: Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

My Goal:____________ ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Rivalry Employer’s bargaining powe r Threat of substitutes Your bargaining power New market entrants Adapted from Michael Porter - 1979

Step 5: Implementation of the Plan ,[object Object],[object Object]

Step 6: Monitor and Adapt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Personal Marketing Plan

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