Renato Abreu

São Paulo Area, Brazil Brazil

Market Development and Marketing Manager

Education

•Drives growth of all products in the research and applied markets and understands customers, market complexities and the competitive environment to define the winning solution.Identifies the product use scenarios, explores future growth opportunities, develops initial positioning and solutions for the market.Define and implement marketing strategy and tactics to support growth. •Map needs within research and applied market, ensure products can support current and future growth. •Identify competitive and alternative offerings in the market. Assess their strengths and weaknesses. Develop a strategy for winning against the competition. •Define, articulate and maintain buyer persona...