Workshop aplicado a uma turma fechada em março de 2012

1. ferramentas
open source, alugada/SaaS ou exclusiva
Wednesday, March 28, 12

2. open source
OsCommerce - PHP/MySQL - oscommerce.com
cara de amazon, base para outros e-commerces
ZenCart - PHP/MySQL - zen-cart.com
focado no front-end
PrestaShop - PHP/MySQL - prestashop.com
focado em back-end, gerência de estoque
Magento E-commerce - PHP/MySQL - magentocommerce.com
wordpress do e-commerce, tem versão paga (enterprise)
Wednesday, March 28, 12

3. alugada / SaaS
e-Hub
Ikeda/rakuten
Linx Custos de:
Microvix Setup,
Tray Hospedagem
VTEX e Manutenção
...
Wednesday, March 28, 12

4. exclusiva
Construída específicamente para um cliente:
eBay
Amazon
Americanas.com
Wednesday, March 28, 12

5. marketing digital
vendendo o peixe
Wednesday, March 28, 12

6. newsletters
mailing efetivo e atualizado
intenção é direcionar clientes para site
landing page!
Wednesday, March 28, 12

7. Wednesday, March 28, 12

8. Wednesday, March 28, 12

9. Wednesday, March 28, 12

10. Wednesday, March 28, 12

11. Wednesday, March 28, 12

12. Wednesday, March 28, 12

13. backstages
compartilhem o máximo possível de backstage e making of’s
Wednesday, March 28, 12

14. Wednesday, March 28, 12

15. história
se você tem história, relembre algo com frequência,
reforce tradição e solidez.
Wednesday, March 28, 12

16. Wednesday, March 28, 12

17. seja inspirador
o mercado é formado de clientes e wanna-be’s
quando mais gente
“querendo” seu produto melhor
Wednesday, March 28, 12

18. Wednesday, March 28, 12

19. Wednesday, March 28, 12

20. Wednesday, March 28, 12

21. Wednesday, March 28, 12

22. social commerce
The World of Goods
the anthropology of consumption
Mary Douglas
1979
Wednesday, March 28, 12

23. videos
rich media
Youtube e Vimeo acessíveis em todos os dispositivos
FullHD
Live
3D
Wednesday, March 28, 12

24. Wednesday, March 28, 12

25. Wednesday, March 28, 12

26. Wednesday, March 28, 12

27. Wednesday, March 28, 12

28. Folha de SP > 350.000 exemplares
em média num domingo
Wednesday, March 28, 12

29. facebook
esqueci não ...
Wednesday, March 28, 12

30. Wednesday, March 28, 12

31. Wednesday, March 28, 12

32. Wednesday, March 28, 12

33. Wednesday, March 28, 12

34. Wednesday, March 28, 12

35. Wednesday, March 28, 12

36. Wednesday, March 28, 12

37. Wednesday, March 28, 12

38. instagram
modismos que pegam ...
Wednesday, March 28, 12

39. > Multimarcas de Luxo
> API - Application
Program Interface
> Abertura da sessão
de sapatos da loja
> #BGShoes
Wednesday, March 28, 12

40. Wednesday, March 28, 12

41. #iamLevis
Wednesday, March 28, 12

42. marcas para seguir
Burberry Loccitane_USA
Gucci Sharpie
KateSpadeNY iLoveBoxie
OscarPRGirl Starbucks
Bergdorfs Threadless
Marc Jacobs Intl Incase
Desigual StyleCaster
Club Monaco Fashism
The Outnet Osklen
ProjectShow
Wednesday, March 28, 12

43. Wednesday, March 28, 12

44. Wednesday, March 28, 12

45. Wednesday, March 28, 12

46. pinterest
alguém falou de modismos?
Wednesday, March 28, 12

47. Wednesday, March 28, 12

48. Wednesday, March 28, 12

49. Wednesday, March 28, 12

50. publicidade paga
adwords
adsense
facebook ads
boo-box e publicadores de anúncios
blogs especializados
Wednesday, March 28, 12

51. mobile
responsive websites, webapps,
apps de conteúdo ou m-commerce
Wednesday, March 28, 12

52. Wednesday, March 28, 12

53. Wednesday, March 28, 12

54. Wednesday, March 28, 12

55. Wednesday, March 28, 12

56. Wednesday, March 28, 12

57. Wednesday, March 28, 12

58. próximo é
video da
pontomobi
Wednesday, March 28, 12

59. Wednesday, March 28, 12

60. Wednesday, March 28, 12

61. Wednesday, March 28, 12

62. Wednesday, March 28, 12

63. Wednesday, March 28, 12

64. métricas
Google Analytics
Google Adwords
Google Webmaster Tools
Wednesday, March 28, 12

65. Wednesday, March 28, 12

66. Wednesday, March 28, 12

67. Wednesday, March 28, 12

68. Wednesday, March 28, 12

69. métricas
CTR - Click Through Rate
Taxa de Conversão
ROI - Return of Investment
[ 4 = 25%, 3 = 33%, 2 = 50% ]
Wednesday, March 28, 12

70. métricas
Bounce Rate - taxa de reijeição
E-mail Capture - cliques em e-mails
Taxa de Progressão
Wednesday, March 28, 12

71. relembrando ...
Wednesday, March 28, 12

72. cenário
tipo de produto
público alvo
modelo de venda
plataforma
Wednesday, March 28, 12

73. plano de viabilização
mercado
produto
cliente
ponto de venda
pagamento
entrega
pós-venda
Wednesday, March 28, 12

74. estrutura de produtos
organização de SKUs em categorias e famílias
URL simples, preocupação com SEO
introdução de personas
Wednesday, March 28, 12

75. fluxo de navegação
mindmaps, telas, pontos de contato,
personas, destaques
Wednesday, March 28, 12

76. wireframes
Jesse James Garrett, 2006
Wednesday, March 28, 12

77. ferramentas
open source, alugada/SaaS ou exclusiva
Wednesday, March 28, 12

78. marketing digital
newsletter
conteúdo
social commerce
video
facebook, instagram, pinterest, ...
mobile
Wednesday, March 28, 12

79. métricas
Google tools
taxas de medida
Wednesday, March 28, 12

80. MUITO obrigado!
lembrando, eu sou
léo rodrigues
+55 21 9488.6921
leonardopontorodrigues@gmail.com
facebook.com/lrodriguess
leonardorodrigues.com.br
Wednesday, March 28, 12