LQRDA Mid-year Presentation 2011

Agenda
Welcome Projects

Introductions • Business Growth
Shawn Allen
Mid-Year Report Overview
Andrew Button • Workforce Development
Stephanie Lohnes
Marketing & Communications
Jim MacLachlan • Immigration
Anne Fownes
Break
Video

Summary
Andrew Button

Questions

LQRDA Team
Andrew Button Executive Director

Anne Martin Operations Manager

Anne Fownes Lead Newcomer Navigator

Dolores Atwood Newcomer Navigator

Ellen Fancy Administrative Services Coordinator

Jim MacLachlan Marketing & Communications Officer

Shawn Allen Business Growth Officer

Stephanie Lohnes Workforce Development Officer

Tyler Roach Youth Intern - Development Officer

Mandate

On behalf of its municipal, provincial, and federal
stakeholders, the LQRDA fosters business development
by focusing our efforts on workforce initiatives and
immigration, strategic business retention and
expansion activities, supporting foreign and domestic
inward investment attraction and supporting
community-based economic development initiatives of
regional significance.

Targeted Growth Sectors
Manufacturing

Food and Seafood Production

Wood Products

Renewable Energy and Green Technologies

Creative Economy

Tourism

Strategic Objective: Internal Focus

Reposition the LQRDA as the lead catalyst for
regional economic development.
GOAL: Develop special project funding GOAL: Inform the business
strategy community of the economic
development and related services
GOAL: Be the economic development available and make accessing more
team leader in the region understandable

GOAL: Foster key stakeholder
GOAL: Produce timely relationships
demographic/economic data and report
on economic development activities in
region on a annual basis GOAL: Build the LQRDA brand in the
region

Strategic Objective: Internal Focus

Build the LQRDA as a professional economic development
organization with a dynamic and effective board and a
motivated and highly competent staff.

GOAL: An effective and engaged board GOAL: Invest in professional
of directors information technology tools

GOAL: Hire and retain a high quality GOAL: Engage in professional networks
team of economic development
professionals

Strategic Objective: People
Create wealth in our communities by ensuring the region’s
targeted growth sectors have the right people in the right
numbers with the right skills.
GOAL: Boost immigration/ migration GOAL: Establish business-academia-
into the region government committee to work
continuously on region-wide workforce
GOAL: Understand the composition of issues, primarily in targeted sectors
the underemployed workforce
GOAL: Address aging workforce
GOAL: Retain the younger workforce challenges

GOAL: Address skills gaps/mismatch

Strategic Objective: Community-based ED

Support community-based economic development initiatives
of regional significance that directly support the other
strategic objectives and/or targeted growth sectors.

GOAL: Capture all industrial park GOAL: Identify regional development
properties, commercial and industrial initiatives within the various municipal
vacant properties Integrated Community Sustainability
Plans (ICSPs)
GOAL: Collaborate with key stakeholders to
develop a common vision and strategic
direction for tourism throughout the region GOAL: Advance key Infrastructure
projects of regional significance
GOAL: Special projects development
GOAL: Build community capacity

Strategic Objective: Economic Growth

Foster economic growth through local business expansions,
attracting investment, retention of businesses in the region
and targeted industry development efforts.

GOAL: Identify export ready companies GOAL: Promote the region
and connect them with appropriate externally
resources
GOAL: Foster retention, local GOAL: Build capacity for growth
expansions and new start-ups within among key sectors of the economy
the growth sectors
GOAL: Identify areas of strategic
GOAL: Attract new investment into the collaboration among key sectors of
region by becoming a one-stop shop for the economy
regional economic and business
development information
GOAL: Promote innovation and
GOAL: Foster entrepreneurship productivity

Strategic KPI vs. Annual Business Plan Metrics

Strategic Create wealth in our communities by ensuring that the
region's targeted growth sectors have the right people in the
objective: right numbers with the right skills.

Goal: Boost immigration / migration into the region.

300 new immigrants / migrants attracted to the region over
KPI: 5 years influenced directly by the efforts of the LQRDA

Strategic Objective Strategic KPIs
Foster economic growth through local business At least 1,000 new jobs over 5 years influenced directly by
expansions, attracting investment, retention of the efforts of the LQRDA
businesses in the region and targeted industry Return On Funding Partner Investment
development efforts.
Leverage Municipal Investment from 1:3 to 1:4 by year five
120 export-potential and export-ready companies assisted

Potential Activity: Conduct a regional business asset mapping exercise, focused on
identifying and mapping businesses primarily within targeted growth sectors
Anticipated Outcomes Activity Measures Contributes to which goals? Contribution to
Strategic KPI
10 new jobs
Identify industryclusters throughout the region and # of connections GOAL: Identify export ready companies
made b/w created
incorporate into regional supply chain strategy and connect them with appropriate
resources
businesses in Increase in
Establish capacity and capabilities of businesses GOAL: Promote the region externally
targeted growth Return on
within industry clusters. Identify opportunities for
sectors Investment for
increased productivity /innovation. GOAL: Boost immigration/ migration
Increase in export LQRDA
into the region
Identify businesses and/or industry clusters funding
activity of GOAL: Build capacity for growth among
interested in exploring export opportunities and work partners
businesses in key sectors of the economy
with partner organizations to assess export-potential
targeted growth Increase in
/ export-readiness
sectors GOAL: Foster retention, local municipal tax
Connect businesses within industry clusters to expansions and new start-ups within the
#of supply chain base (i.e.
growth sectors
explore opportunities for collaboration and joint commercial
connections made GOAL: Identify areas of strategic
promotion / bidding assessment)
collaboration among key sectors of the
# of businesses economy
Exploreexport opportunities for industry clusters. 5 export-
implementing
Connect businesses with organizations that have GOAL: Attract new investment into the potential and
productivity / region by becoming a one-stop shop for
programs and services to assist. export-ready
innovation regional economic and business
improvements development information companies
Identify business/investment opportunities and/or
assisted
sector “gaps” and integrate into regional marketing GOAL: Promote innovation and
# of business / productivity
strategy and investment attraction strategy
investment

The Networked World of Regional Economic Development
NS Labour Advanced Education Municipal Units LQ Volunteer Partnership
NSCC Provincial Governments Departments Municipal Units (Rec Dept./ED Dept./
NS Community Services Federal Governments Departments Active Transportation, Etc.)
SS Work Activity Program NS Health and Wellness
South Shore Regional School Board NSERDT
Career Resource Centres ACOA
Lunenburg County Community Fund
Government Aspotogan Heritage Trust
Queens Newcomers Group
Partners Community BDA
Workforce
Development Development
Stakeholders Stakeholders
& Partners DFAIT
NSBI

LQRDA Commercial Banks
Private Sector Service Providers
NSERDT
ED - Related Business ACSBE
South Shore Opportunities
Municipal Units
Infrastructure Development BDC
Eco/Industrial/Business Parks Stakeholders Partners ACOA
Chambers / Boards of Trades
NS TIR
Airports BDA
Ports Municipal ED Officers
Research Organizations Industry Export Development Canada
BDA EMC
Stakeholders South Shore Women in Business

Industry Associations
Chambers / Boards of Trades
Destination Southwest Nova
Destination Bluenose Coast

Timeline of Key Milestones

November January February March May May June June
2009 24, 2011 3, 2011 22, 2011 5, 2011 30, 2011 6, 2011 20, 2011
LQRDA Hire Partnering Approval Launch of Hire Hire Staff
Municipal Executive for of LQRDA revamped Business Administrative Orientation/
Input Director Regional 2011-12 LQRDA Growth Services Training
Session Prosperity Annual Website Officer Coordinator
Business
Plan

September January March May May May June
21, 2010 26, 2011 14, 2011 1, 2011 27, 2011 31, 2011 13, 2011
RFP released Kick-off Municipal RFP issued Funding Approval of Hire
for LQRDA meeting Session Re: for proposal ICCI Workforce
Repositioning with Grant Lunenburg submitted application
Repositioning Development
Thornton Queens for RNNI for Business Officer
Team Economic Asset Mapping
Centre

Timeline of Key Milestones (cont.)

July August September September October October October October
2011 31, 2011 14, 2011 28, 2011 5, 2011 17, 2011 19, 2011 24, 2011
Preparation/ Signing of Hire 50% of funding Approval of RFP released Hire
Submission Lease for Newcomer for UNESCO funding for UNESCO Youth
of Project LQ Navigator Interpretative application Interpretive Intern
Funding Economic Yarmouth Centre Business Asset Centre
Applications Centre approved Mapping

August September September September October October 18, October 24,
15, 2011 7, 2011 21, 2011 28, 2011 5, 2011 2011 2011
Funding Meeting Re: Kick-off of Approval of 75% of Lunenburg LQRDA
for RNNI Regional funding funding Queens Mid-Year
Coordination
Approved BR&E Effort application for approved Business Review
of Tourism
NQ Innovation Business Excellence Presentation
South Shore
Centre Attraction Awards
Video


1. Our messages have become
conversations
2. Staff generate and publish their own
content
3. Advertising vs. Marketing
(local vs. the world)
4. New communications plan (draft)
5. Regional Marketing plan (early 2012)
6. Measurement & Evaluation

• Projects, Partnerships, Regional Promotion
• Support staff, partners, regional initiatives

How?
• Create & manage the right tools
• Technology (CRM, Investment-Attraction web portal)
• Communication & Earned Media
• Paid Marketing Initiatives (Regional / Partners)
• Local advertising / events
• Launched and populated new website
• Delivery of client database (CRM)
• Increased our SEO practices – ranking well / achieving
success
• Creating touch points with more partners across more
media (Facebook, Twitter, etc.)

• Website is working –
• Visits (traffic sources)
• The right tools
• Testimonials
• Facebook – 34 „likes‟…small # but major source of referrals
• Twitter
• 87 followers
• NS Come to Life, CKBW, BDC, other RDAs, InNovaCorp,
political parties
• Media and Partner requests for interviews & information
• Referrals from popular immigration, government and NGO
websites
• RDA logo has been re-branded to match regional brand
• New regional Newcomer Navigator program also being
branded to harmonize with LQRDA

Marketing & Communications - Results

Marketing & Communications – What’s Next
• Online and printed marketing support for:
• Business Asset Mapping
• Regional Value Proposition / New Key Messages
• Industrial and Commercial Properties database
• Brand
• „Re-Launch‟ of the LQRDA
• New Economic Centre
• Media - focus on earned media across web online and print
• Website - investment in new technology to allow staff to
generate and manage their own content
• E-newsletter
• Blogs
• Measurement & Evaluation
• Google Analytics
• Social Media monitoring
• Website, social media, advertising
& marketing initiatives all feed into CRM

Business Growth - Groundwork
• Working With Partners
Daily Partners
• Municipal Economic Offices
• Dept. of Economic and Rural Development and Tourism
• South Shore Opportunities
• ACOA
Resource Partners
• Offices of MLAs
• Office of MP
• BDC, NSBI, etc.
Business Partners
• Banks and Credit Union
• Individual Businesses
• Application for Regional Projects
• BRE Account Executive Certification
• Renewed LAT (Local Action Team) Schedule

Business Growth –
Specifics to the Business Plan
Developing Regional Investment Strategy
• Commercial Property Mapping
• Supply Chain

Local Economic Growth
• Centre for information and guidance
• Connecting businesses with resources
• Connecting people – Newcomers
• Champion and encourage Industry Innovation and
creativity

Business Growth –
Examples of Projects & Roles

Lead Role

Supporting Role
• North Queens Technology, Business and Social
Innovation Centre

Catalyst Role
• Agricultural Repositioning

Workforce Development – Current Situation

Our Workforce Challenges:

• Employers and Service Providers
• Nova Scotia has the fastest growing aging
population in Canada
• Youth retention and attraction
• Diversity training across the region

Workforce Development –
Specifics to the Business Plan

• Skilled Labour Requirements
• Service Providers
• Website resources for employers.
• Collaboration with Immigration Officer
• Educators
• Steering Committee.

Workforce Development – Upcoming

• Develop a Workforce Development Strategy
(Lead)

• Facilitate training solutions (Catalyst)

• Health HR Navigator and Access Centre
Model Project (Support)

Immigration in Lunenburg Queens

Current Situation

Why is immigration important to our region?

What is the Regional Newcomer Navigator
Initiative?

Newcomer demographics: Who is moving to
Lunenburg Queens?

What are our challenges?


LQRDA Strategy
Attraction, Settlement & Retention
• Welcoming Communities
• Sustained contact with clients
• Familiarity with Provincial and Federal
Immigration Streams
• Strong relationships with key stakeholders
• Develop constructive partnerships
• Assist in Marketing our Region
• Work closely with Workforce Development
and Business Growth Officers

LQRDA Services, Programs & Projects
Attraction:
What attracts Newcomers to our Region?
The Work/Life Balance, Family Life and Second Careers
BFRS Job Fair

The Immigration Process:
How can we help with the Immigration process?
Community Identified Stream
Federal and NSNP Streams
Referrals
British Living Housewares
Settlement and Retention:
How can we help newcomers integrate?
Welcoming Communities
Settlement Services
LQRDA “Team Approach”
RU Safe/ Scott Brewster

Attraction:
What attracts Newcomers to our Region?
• The Work/Life Balance, Family Life and Second Careers

BFRS Job Fair

The Immigration Process:
How can we help with the Immigration process?
• Community Identified Stream
• Federal and NSNP Streams
• Referrals
British Living Housewares

Hi Anne,
This business is only here in Nova Scotia because we received great
support of the Lunenburg Queens RDA. Andrew Button and Anne
Fownes helped us greatly to gain acceptance at border control to enter
Canada.
We will repay this support by making British Living a success and hope
to locate to Queens as soon as finances allow.
The ultimate goal will be to set up a small pottery somewhere in
Lunenburg County to demonstrate the wonderful art of Bone China
manufacturing.

Kind Regards
Ken

Settlement and Retention:
How can we help newcomers integrate?
• Welcoming Communities
• Settlement Services
• LQRDA “Team Approach”

RU Safe/ Scott Brewster

View a video profile of this
success story

Invite a Newcomer
to Dinner

…why not sign-up!

Results To Date – contribution to Strategic KPIs
Strategic KPI: At least 1,000 new jobs over 5 years influenced directly by the
efforts of the LQRDA
Results To Partners Directly
Date Pending Involved
# of Jobs Influenced 24 33 NSERDT, ISIS, SSO,
Est. Total Direct Payroll $736,520 $643,760 ENS, Private Sector

Strategic KPI: Return on Funding Partner Investment
Estimated Direct Taxes ROI to date(%)
$139,939 $122,314
Supported (Federal /Provincial) 45.43%
Estimated Property Tax
$48,798 $67,098 31.7%
Supported (res & comm)
Strategic KPI: Leverage Municipal Investment from 1:3 to 1:4 by year five

Total Municipal Investment Total Project / Program Funding
(incl. core funding) Attracted to LQ (incl. core funding)
$ 167,200 $1,215,564
Leverage Ratio = 1 : 7.27

Timeline of Key Milestones – October 2011 to February 2012

October November November November January February
31, 2011 2011 2011 2011 15, 2012 28, 2012
RFPs to be Begin Council Meetings with Business Asset LQRDA
Released for Industrial / Presentations MLAs & MPs Mapping 2012-13
Business Asset Commercial project Business Plan
Mapping Property materially due
project complete

October November November December January February
25, 2011 2011 2011 31, 2011 1, 2012 28, 2012
Meeting with RFP to be Partner Business Move into new North Queens
Liberated Released for meetings Attraction Lunenburg Innovation
Networks North Video Queens Centre project
Re: CRM Queens complete Economic completed
Innovation Centre
Centre

LQRDA Mid-year Presentation 2011

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LQRDA Mid-year Presentation 2011