This presentation discussed the impact of technology trends on people - their culture, interactions with each other and with the technology. Delivered as an OpenTalk at OpenText Content World 2011. This is not a product pitch!

1. The Future Upon Us
Lubor Ptacek
VP, Strategic Marketing
Twitter: @LPTACEK

2. Agenda
The
future Us

3. The Future IS Upon Us… Voice
Recognition
Cloud
Mobility Big Data
Crowd-Sourcing
Social Business
Analytics
Customer Experience
Augmented Reality
…Get Ready!!!

4. Get Ready for Transparency
The future
President
of the United States
is on
Facebook
today

5. We Will Learn to Live with Transparency
 Well documented life
 Our work is traceable and often public
 Personal information
 Affiliations, memberships, accomplishments,
etc.
...even without Facebook!

6. Get Ready for Video…Everywhere

7. Get Ready to be Tracked

8. Get Ready to be Chipped

9. The Advantages Must be Considered
 Constant authentication with strong security
 Data and devices
 House, car
 Medical records
 Safety
 Border crossing,
 Restricted area access
 No more Amber Alerts
 Secure transactions
 NFC-authorized purchases

10. Get Ready for Personal Records

11. Get Ready to be Rated

12. Abstinence is Not a Solution
 Identity theft
 You’ll be rated, like it or not
 Gaps in history
 Peer vouching
 You really might be left behind

13. Get Ready to be Brief

14. Get Ready for Voice Recognition

15. People are not Good Verbal Communicators
(at least for Computers)

16. But There Is Hope: People Can Learn!

17. Twitter: @lptacek
Blog: www.luborp.com
Thank you!
(Gratuity Appreciated! )