Tbe gamification summit 2011 M2 Research presentation
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Wanda Meloni presentation at the gamification summit January 20, 2011
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Semelhante a Tbe gamification summit 2011 M2 Research presentation
Semelhante a Tbe gamification summit 2011 M2 Research presentation (20)
Tbe gamification summit 2011 M2 Research presentation
- 1. Gamification - LEVEL 1 Presented at Gamification Summit by Wanda Meloni, January 20, 2011 M2 Research
- 3. Games and Entertainment
- 4. User/Consumer Segmentation: Profiles and Demographics
- 5. Emerging Trends: Mobile, Microtransactions, Cloud
- 8. Customized Market Profiles and Analysis
- 10. Consumer Engagement and Loyalty Customize products, collect points, spend on more products Source: M2 Research
- 11. Gamification Today Devhub Huffington Post EpicWin Mint.com Nissan Leaf MaxMara
- 12. Gamification Survey – Level 1 Survey Findings Source: M2 Research
- 13. M2 Industry Study -Vendors Badgeville Big Door Media Bunchball Cynergy Gamify SpectrumDNA Reputely Leapfrog Builders iActionable SCVNGR Manumatix
- 14. Gamification Features What are your clients currently asking for with game mechanics? Source: M2 Research
- 15. Gamification Adoption Cycle What is the current breakdown of your clients on the gamification adoption curve? Source: M2 Research
- 16. Gamification Industries How does your client base currently break down by industry? Source: M2 Research
- 17. Gamification Business Models How do you charge for your service? Source: M2 Research
- 19. Additional Survey Findings Gamification projects – almost entirely from marketing 80% are completely focused on gamification Average growth rate for next 2 years – 150% Investment in market still a big play for 2011/2012 Source: M2 Research
- 25. Thank You! Please contact: Wanda Meloni wanda@m2research.com www.m2research.com
Notas do Editor
- Gaming in business models and daily interactionsUsing games as a template for engagement
- Digital media and content creation = All are digital imagesCar commercials are predominately digitally created
- NokiaNikeSeikoFord ExplorerHondaLouis Vuitton
- DevHub – increased website design from 10% to 80%Huffington Post – 23 million readers, 800k now part of Huffington Social News NetworkNissan Leaf – Health meter measures eco-friendly driversMaxMara – The company’s first iPhone app Decode the Cube -win a trip to MilanEpicWin – Levels up your life with choresMint.com – 1.5 million users, Intuit acquired them for $170m
- 11 Gamification Companies ConsultantsAgencies
- User Engagement – 44%Brand Loyalty – 33%Brand Awareness – 22%
- Education - 35% Feature Definition - 20% Implementation - 30%Completed Project - 15%
- Entertainment – 42%Publishers –18%Consumer Goods – 15%Healthcare/Wellness – 10%Financial – 6%Retail – 5%Education – 3% Telecom – 1%= Reluctance in not seeing direct ROI. Look who is doing it in retail = Target.
- Subscription - 55%Fixed Fee – 24%Other – 14% - staged production, test and evaluatePercent of Revenue – 7%
- Gamification:2011 - $100m - 2016 - $2.8b2012 - $196m2013 – $434m2014 - $860m2015 - $1.6bSocial Media Marketing – over $2b in 2011, $9.2b by 2016 Social Media Enterprise Solutions – over $700m in 2011
- Is this taking us to Web 3.0Taking us beyond current design and interaction