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Agile-User Experience Design:
With or Without a Usability Expert in the
Team?
Lou Schwartz
Work in progress
ICSEA 2013
Agenda
1. Literature review – Usability expert(s) involvement in Agile-UX
2. Research question
3. Experiments
•

With/without usability expert

4. Conclusion

Agile-UX: with or without a usability expert? -- Lou Schwartz

2
UCD expert(s) involvement in Agile-UX
Armitage – Chamberlain – Ferreira – McInerney – Nelson – Nodder – Sy

A parallel team of several UCD experts
• Most of the experiments
• Several types of integration
•
•

By spike  not peaceful over the long term
Occasional involvement, only to answer some questions
• UCD experts available throughout the project “on the call”  not possible if he
works on several projects
• No planning

•

Parallel tracks organization of work
• designers work with 1 or 2 iterations ahead of developers
• Several designers needed  amount of work + designer should not be the tester

Agile-UX: with or without a usability expert? -- Lou Schwartz

3
UCD expert(s) involvement in Agile-UX
Ferreira – McInerney – Schwartz

1 UCD expert
• Few experiments
• Often he plays also the product owner role

Agile-UX: with or without a usability expert? -- Lou Schwartz

4
UCD expert(s) involvement in Agile-UX
Ferreira – McInerney – Nelson – Singh – Sy

UCD expert as product owner
• Product owner responsibilities are near from the UCD
responsibilities and skills
• Often Product owners have not the skills to conduct methods
to address their responsibilities
Product owner responsibilities

UCD expert answers

Define features of the product

Gather data on users, context and
tasks

Responsible of the value of the
product

Context studies taken into account
needs of the organization

Prioritize features

Prioritization is based on users

Can change priorities

Based on new analysis results or on
users’ feedback

Accept or reject work done

Based on evaluation methods like
users tests
UCD expert(s) involvement in Agile-UX
Ferreira – McInerney

No UCD experts
 Team members as responsible of the UCD process

Agile-UX: with or without a usability expert? -- Lou Schwartz

6
Research question
Why involve a UCD expert in Agile-UX?
Indeed Agile prefers generalists than specialists
In this logic, UCD should be supported by the team & product
owner
… But almost all experiments involve UCD expert(s)

Agile-UX: with or without a usability expert? -- Lou Schwartz

7
Statements to test
• S1: without usability expert, if the project team has
sensitivity and some knowledge in UCD, Agile-UX
works.
• S2: with usability expert involved in the project team,
usability of the produced product is better than in
S1.
• S3: the dynamic of the project team is better when a
usability expert is involved.

Agile-UX: with or without a usability expert? -- Lou Schwartz

8
Evaluate the suitability of the statements
2 experiments : with & without UCD expert
Context
• Prototyping of mobile application support to construction site
visit done by architects

Agile-UX: with or without a usability expert? -- Lou Schwartz

9
Evaluate the suitability of the statements
Use case 1: without

Use case 2: with

The team

The team

• 1 full-time dev UCD skills
• 1 part-time SCRUM master
• 1 part-time Product owner
 business expert

Organization of work
• 6 months
• 22 iterations of 1 week
• SCRUM

•
•
•
•

1 full-time usability expert
1 full-time dev no UCD skills
1 part-time SCRUM master
1 part-time Product owner
 business expert

Organization of work
• 6 months / 2.5 months
• 5 Iterations of 2 weeks
• SCRUM + Sy’s parallel
tracks

Methods used

Methods used
• Brainstorming to build the
product backlog

• Brainstorming to build the
product backlog
• Personas

Agile-UX: with or without a usability expert? -- Lou Schwartz

10
Evaluate the suitability of the statements
UCD methods used

Use case 1: without
Personas

Use case 2: with
X

Wire framing

Power point ®

Paper & pen + Balsamiq®

Users’ tests
direct
observation

6 users, 6
scenarios

At every iteration end with 2
users who know the application
and 2 novices

Users’ tests
real situation

1 user during 1
week

-

Satisfaction
questionnaire

SUS

SUS

Focus groups

-

To evaluate the
wireframes

Expert review

-

Bastien & Scapin ergonomics
criteria
Agile-UX: with or without a usability expert? -- Lou Schwartz

11
Evaluate the suitability of the statements
Qualitative results

Use case 1: without

Use case 2: with

Feelings of the team

Feelings of the team

• Slow progression

Observed team dynamic
• No real dynamic
• Demotivation

• Quick progression
• Go deeper in the
functionalities proposed
• Improve quality of the
application

Observed team dynamic
• Pair-designing
• Developer increased his
UCD skills
• Good and constant
motivation

Agile-UX: with or without a usability expert? -- Lou Schwartz

12
Evaluate the suitability of the statements
Quantitative results

Use case 1: without

Use case 2: with

Users’ satisfaction
Average
Min
Max

75,42 %
62.5 %
90 %

81.25%
75%
92.5%

Number of problems meet
Imp
orta
nce

1
2
3
4
6
8
10
12
15
20
TOTAL

5
2
3
0
1
0
1
1
1
1
15

2
1
1
1
1
1
0
0
0
0
7

Importance =
number of
testers who
met the
problem *
seriousness of
the problem

13
Conclusion
Validate that the initial statements are justified
hypotheses for further studies
• S1: without usability expert, if the project team has sensitivity
and some knowledge in HCI, Agile-UX works.
• S2: with usability expert involved in the project team, usability
of the produced product is better than in S1.
• S3: the dynamic of the project team is better when a usability
expert is involved.

Agile-UX: with or without a usability expert? -- Lou Schwartz

14
Thank you for your attention
lou.schwartz@tudor.lu

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Agile-User Experience Design: With or Without a Usability Expert in the Team?

  • 1. Agile-User Experience Design: With or Without a Usability Expert in the Team? Lou Schwartz Work in progress ICSEA 2013
  • 2. Agenda 1. Literature review – Usability expert(s) involvement in Agile-UX 2. Research question 3. Experiments • With/without usability expert 4. Conclusion Agile-UX: with or without a usability expert? -- Lou Schwartz 2
  • 3. UCD expert(s) involvement in Agile-UX Armitage – Chamberlain – Ferreira – McInerney – Nelson – Nodder – Sy A parallel team of several UCD experts • Most of the experiments • Several types of integration • • By spike  not peaceful over the long term Occasional involvement, only to answer some questions • UCD experts available throughout the project “on the call”  not possible if he works on several projects • No planning • Parallel tracks organization of work • designers work with 1 or 2 iterations ahead of developers • Several designers needed  amount of work + designer should not be the tester Agile-UX: with or without a usability expert? -- Lou Schwartz 3
  • 4. UCD expert(s) involvement in Agile-UX Ferreira – McInerney – Schwartz 1 UCD expert • Few experiments • Often he plays also the product owner role Agile-UX: with or without a usability expert? -- Lou Schwartz 4
  • 5. UCD expert(s) involvement in Agile-UX Ferreira – McInerney – Nelson – Singh – Sy UCD expert as product owner • Product owner responsibilities are near from the UCD responsibilities and skills • Often Product owners have not the skills to conduct methods to address their responsibilities Product owner responsibilities UCD expert answers Define features of the product Gather data on users, context and tasks Responsible of the value of the product Context studies taken into account needs of the organization Prioritize features Prioritization is based on users Can change priorities Based on new analysis results or on users’ feedback Accept or reject work done Based on evaluation methods like users tests
  • 6. UCD expert(s) involvement in Agile-UX Ferreira – McInerney No UCD experts  Team members as responsible of the UCD process Agile-UX: with or without a usability expert? -- Lou Schwartz 6
  • 7. Research question Why involve a UCD expert in Agile-UX? Indeed Agile prefers generalists than specialists In this logic, UCD should be supported by the team & product owner … But almost all experiments involve UCD expert(s) Agile-UX: with or without a usability expert? -- Lou Schwartz 7
  • 8. Statements to test • S1: without usability expert, if the project team has sensitivity and some knowledge in UCD, Agile-UX works. • S2: with usability expert involved in the project team, usability of the produced product is better than in S1. • S3: the dynamic of the project team is better when a usability expert is involved. Agile-UX: with or without a usability expert? -- Lou Schwartz 8
  • 9. Evaluate the suitability of the statements 2 experiments : with & without UCD expert Context • Prototyping of mobile application support to construction site visit done by architects Agile-UX: with or without a usability expert? -- Lou Schwartz 9
  • 10. Evaluate the suitability of the statements Use case 1: without Use case 2: with The team The team • 1 full-time dev UCD skills • 1 part-time SCRUM master • 1 part-time Product owner  business expert Organization of work • 6 months • 22 iterations of 1 week • SCRUM • • • • 1 full-time usability expert 1 full-time dev no UCD skills 1 part-time SCRUM master 1 part-time Product owner  business expert Organization of work • 6 months / 2.5 months • 5 Iterations of 2 weeks • SCRUM + Sy’s parallel tracks Methods used Methods used • Brainstorming to build the product backlog • Brainstorming to build the product backlog • Personas Agile-UX: with or without a usability expert? -- Lou Schwartz 10
  • 11. Evaluate the suitability of the statements UCD methods used Use case 1: without Personas Use case 2: with X Wire framing Power point ® Paper & pen + Balsamiq® Users’ tests direct observation 6 users, 6 scenarios At every iteration end with 2 users who know the application and 2 novices Users’ tests real situation 1 user during 1 week - Satisfaction questionnaire SUS SUS Focus groups - To evaluate the wireframes Expert review - Bastien & Scapin ergonomics criteria Agile-UX: with or without a usability expert? -- Lou Schwartz 11
  • 12. Evaluate the suitability of the statements Qualitative results Use case 1: without Use case 2: with Feelings of the team Feelings of the team • Slow progression Observed team dynamic • No real dynamic • Demotivation • Quick progression • Go deeper in the functionalities proposed • Improve quality of the application Observed team dynamic • Pair-designing • Developer increased his UCD skills • Good and constant motivation Agile-UX: with or without a usability expert? -- Lou Schwartz 12
  • 13. Evaluate the suitability of the statements Quantitative results Use case 1: without Use case 2: with Users’ satisfaction Average Min Max 75,42 % 62.5 % 90 % 81.25% 75% 92.5% Number of problems meet Imp orta nce 1 2 3 4 6 8 10 12 15 20 TOTAL 5 2 3 0 1 0 1 1 1 1 15 2 1 1 1 1 1 0 0 0 0 7 Importance = number of testers who met the problem * seriousness of the problem 13
  • 14. Conclusion Validate that the initial statements are justified hypotheses for further studies • S1: without usability expert, if the project team has sensitivity and some knowledge in HCI, Agile-UX works. • S2: with usability expert involved in the project team, usability of the produced product is better than in S1. • S3: the dynamic of the project team is better when a usability expert is involved. Agile-UX: with or without a usability expert? -- Lou Schwartz 14
  • 15. Thank you for your attention lou.schwartz@tudor.lu