3. NOT IF, BUT HOW
Social networks are not a choice. They
are a must.
The rise of social networks makes
convergence easier. Newsrooms can
connect with field reporters, editors can
engage with the audience, and
consumers of news share what they read
or watch to friends.
4. GATHERING AND SHARING
71% of adults get news
online. 75% of them
get news forwarded to
them via email or posts
on social networking
sites
Half of social network
users who are also
news consumers get
news from people they
follow, NOT from the
news site itself SOURCE: PEW RESEARCH
5. DECISION 2012
1/3 of voters learn from online-only sources
33% of registered voters don’t watch live
TV
2x better recall when spots aired/viewed on
both YouTube and TV
70% of likely Republican voters in SC went
online to find info before primary
14-20 sources viewed by 2012 voter before
voting
SOURCE: GOOGLE
6. SOCIAL IMPACT ON NEWS
TRUST =
AUTHORITY
NEWS
PARTICIPATION
BUILD AND BE A
PART OF A
COMMUNITY
CAPTURING THE
DESIRE TO SHARE
NEWS SOCIALLY
11. SOCIAL TV
1. Over 12,000 tweets per
second during Super Bowl
2. Volkswagen’s ‘The Force’
commercial has 52 million
views…on Youtube
3. 45% of tablet users use it in
front of TV every day
4. Shazam 5.0 recognizes
audio in less than 1 second
5. HBO Go app on iPad has
over 6 million downloads
since May 2011 launch
13. HOW DO YOU ENGAGE?
500 million daily active users
More private info
Tougher to search
Less immediate
Engage, don’t intrude
Pages, Subscribe
500 million accounts
Breaking news
Real-time search
Engagement less intrusive
Hashtags help with search,
conversation
14. FIVE KEYS TO SOCIAL
JOURNALISM
The information (the story) is still the
priority.
“Trust, but verify.”
Be transparent
Use tools to support your role as a
journalist
Everyone is a journalist, 24/7
15. THE STORY OF THE THREE LITTLE
PIGS
1840s
1st little pig – straw
house
2nd little pig - house
of sticks
3rd little pig – house
of bricks
Wolf boiled in
chimney
17. QUESTIONS??
PRESENTATION AVAILABLE AT
http://www.slideshare.net/louismdubois/social-media-journalism-
11846978
About.me/lou_dubois
@LOU_DUBOIS
Notas do Editor
social media has revitalized traditional journalism. Twitter has allowed reporters to develop their personalities and communicate directly with their followers in real time. Facebook, especially with its recent changes, allows journalists to post stories and other content which fans can subscribe to and consume on that platform.
Even small, local newspapers can compete in the breaking news world with national media, one tweet at a time, and gain a national following.
1. Distribute the content
Social media is all about sharing – and sharing drives traffic. As such Facebook and Twitter can be powerful channels for distributing content. People trust their friends more than brands. And people spend more time on social networks than anywhere else on the web.
2. Create engagement
Content without engagement has no – or at least low – value. Most news sites will find that content that creates engagement will have a longer average length of the user sessions. People spend more time on the content and they will move on to more of the other content of the site as well.
3. Pick up news fast
When big news events occur there are no better place to keep track during the first hours than in social media. In fact social media is a great tool for professional journalists to pick up news. Big news and live events. Uprisings in Libya. Monitoring your beat.
4. Dialogue with readers
Social media forces us to change our way of thinking – from journalism being a “one-way-communication” to looking at our profession as a two-way dialogue.
5. Build brand value
This is the more overriding reason: How a news company uses social media influences the brand value of the company.