2. On the internet…
• Customers can see what your products or services look
like – and may even be able to make that buying
decision immediately
• Customers and suppliers can get a feel for your
business and understand your service
• You can easily make contact directly with your
customers
• You can easily listen to feedback about your company
from customers and the wider world
• You can promote and shout out your messages and be
heard over your competitors
3. What is SEO
• Search Engine Optimization (SEO) is the art
and science of raising web site visibility in
search engines and directories to increase
targeted leads.
• SEO improves natural or “organic” listings in
the Search Engine Results Pages
• PPC optimization improves paid listings.
4. Search Engines
• Google, Yahoo, Bing
• Google dominates the search engine
landscape (86.3% share - 2009)
• 82.9% of all business users prefer Google,
86.9% for higher income
• Conclusion: Optimize for Google
9. Process
• Keyword research - narrow by subject and geography - find a niche
• Buy domain - include primary key phrase, no underscores, can use
hyphens (i.e. nonfaultcaraccidents.co.uk)
• Rename your business as your top key phrase
• Develop SEO-friendly website
– Content
– Info / downloads
– Include key phrases into the design
• Get indexed
• Add more content
• Get links, links, and more links (PR)
