The music video will be filmed at the historic Coronet Theatre in London. It has two screens with 388 and 147 seats respectively, along with a licensed bar. The theatre retains its Edwardian features and has hosted many film and TV productions. A one-month budget of £15,000 will cover costs for a director, camera operator, lighting, and permissions. Meital Dohan and Sean Kingston will perform the song, requiring at least one full day of filming to capture their performances and storyline.

1. Unit 1:pre-production techniques for the creative media
industries
TASK 1: UNDERSTAND
REQUIREMENTS FOR A
SPECIFIC MEDIA PRODUCTION

2. WHAT is a music video?
Louise sheridan

3. Types of production: music video
-tELEVISion
-film
- interactive media
- web
- video

4. A music video is a short film integrating a song and imagery, they are produced
for promotional and artistic reasons. Modern music videos are used as a way of
artists promoting themselves and their songs. Music videos were first properly
introduced in the 1980s. Some of the first artists to have music videos produced
for them were Queen with their song ‘Bohemian Rhapsody’, The Buggles with
their song ‘Video Killed the Radio Star’ and David Bowie with his song ‘Ashes to
Ashes’ which he got his first UK number one with. Before the 1980s, they had
short promotional clips, which later then formed music videos.

5. Music videos use a lot of different styles of film making techniques, such as
live action filming, animation, documentries. Some music videos put
together different styles, such as animation and live action. Many music
videos do not interpret images from the song's lyrics.

6. Finance : sources of finance
if an artist is signed to a record label for example a major label like
sony, the record label will usually pay for the producing of their
music video.

7. Finance : sources of finance
on the other hand unsigned artist would have to find the money
themselves themselves, which may be unaffordable.

8. Finance : sources of finance
if unsigned artists have already become more popular through doing
live performances they can use crowd funding. a cinematographer, a
producer or film maker that has access to facilities and equipment
might offer to film a music video for new artist.

9. sources Of finance
Major record labels promotion costs are about 20% of the total amount of
money which is invested in each artist or band. Independent record labels
spend about half the amount that major record labels use which would be 10%.
This might include music videos, TV promotions, press kits and radio, public
relations, etc. which is again, paid by the artist’s advance but would never be
got back by the label if the artist doesn’t make any money.

10. Case study : silvertip films, how much is
invested year ismusicin videos by the record
• US $5 billion a
in invested artists by record companies globally.
label to break a new pop act?
• Around 30% of revenues is spent on artists marketing and development.
• US $160 billion bigger part employing two million people.
• US $1 million to break a new artist into major markets
Small and big record companies invest about US $5 billion every year on music
talent. They support an international catalogue of thousands of music artists
and spend about US $1 million to launch new pop acts and make them
successful in major markets.

11. case study: silvertip films,the budget
range for music video production at
silvertip films
Silvertip films have a range of budgets from £1000 through to £10,000 plus.
These sort of budgets are not uncommon for unsigned acts and slightly more
established ones. Big name acts usually spend lots and lots of money on their
music videos.

12. CASE STUDY : SILVERTIP FILMS,
SOME ARTISTS WHICH SILVERTIP
FILMS HAVE BEEN COMMISSIONED TO
MAKE MUSIC VIDEOS SUCH AS
STOOSHE WOODZY

13. case study: silvertip films, music video
cost guide
• TWO DAY SHOOTS – from £2500 + expenses
Format : HD
Silvertip Personnel: Director and Cameraman
Breackdown:
• Two days
• 10hours each
• Pre-production (1 day)
• 2 day’s shooting with Director and Cameraman
• Edit (3 days)
Ideal shoot for solo acts and group acts.

14. case study: silvertip films, music video
cost guide
FULL DAY SHOOTS (Bands/Singers + Narrative) – from £1500 + expenses
Format: HDSilvertip
Personnel: Director and Cameraman
Breakdown:
• Full day (10hours)
• Pre-production (1 day)
• Shoot (1 day)
• Edit (2 days)
Ideal for single location, band performances or multiple location performances.

15. case study: silvertip films, music video
cost guide
• HALF DAY SHOOTS (Singers/Rappers) – from £1000 + expenses
Format: HD
Silvertip Personnel: Directore and Cameraman
Breakdown:
• 5 hours
• Pre-production (1 day)
• Shoot (1/2 day)
• Edit (1 day
Ideal for single location performances by solo acts like singers, rappers or duos.

16. Music Videos/Promos
In music videos the commissioner:
• Would be the person who decides the go ahead for a music video
• Works for the record label or is a freelancer.
• Keeps the copyright for the music video
• Keep the rights.
Delivery Date: The delivery date is the date that you have to give the music video to the
record company.
JAMES HACKETT : DIRECTOR OF
MUCIC VIDEO COMMISSIONS AT EMI
AND BEFORE THAT MUSIC VIDEO
COMMISSIONER FOR SONY.

17. Delivery Materials/Format: The delivery materials/format is what will outline the
different formats that you have delivered in the music video in e.g. the DVD
and master. Your agreement could maybe include some other delivery
requirements such as things like photo stills.
Artists: The record company would get the music artist to come in during the
shooting period if they are needed. It would most likely be the record
company who will meet any more costs that the producer needs in case the
artist fails to come in at the arranged time.

18. Approvals: The artist or group and also their record company have the rights to
be told and have got to authorise the production of the music video.
Payment: The record company pays the producer a production fee which covers
the production costs of the artists music video.

19. Licenses: The producer will be the person that is responsible for keeping
clearances and licences for all material that is used for the video.
Copyright: The copyright in the video will belong to the record company.

20. Finance : sources of finance ;
requirements
MUSIC VIDEOS – STARTER PACKAGES
Suited to non professional bands & artists to introduce
themselves or just for their first promotional music
video.
Band / Artistes will need to make sure that permission
has been given by the venue, and to make sure posters
are visible on entrance to let the audience know that
filming will be taking place.
FOR ALL PACKAGES.

21. Live performance video – 1 track (£ 2,000 ex vat (£2350.00 inc vat), plus any
travel costs.)
• 2 camera coverage of performance.
• Venue and audience shots.
• Cut together to a studio track or live audio
• Editing (3 days)
• Master copy on DVD.

22. Live performance video – 2 tracks (£ 2,500 ex vat (£2937.50 inc vat),
plus any travel costs.)
Format : HD
Breakdown:
• 2 camera coverage of performance.
• Audience & venue shots.
• Cut together to a studio track or live audio
• Edit (5 days)
• Master copy delivered on DVD.

23. Studio shoot (1 track) – white or blue screen Approx. £6,000 ex vat
(£7050.00 inc vat).
Personell :Director, lighting cameraman, camera assistant, prod.assistant. HD camera,
track / dolly for moving shots.
Format : HD
•Studio filming.
•White or blue screen for FX background.
•Edited to a pre-existing studio track.
•Edit (5 days) suite & editor.
•Master copy on DVD & Broadcast tape.
Band / Artistes will need to provide their own wardrobe/costume, and any other
performers they wish to include. We can of course provide models / dancers / make up
stylists etc for additional cost.

24. time: deadlines
• friday 21st september 2012:
Purposes: promotional ; extension of income; extension of outlets (music channel, direct DVD and CD sales, website, download);
synergy (films, tv programmes); producers’ strategies (major label, independent, artist self-produced).
• friday 28th september 2012
Understand requirements for a specific media production, evidence required : an individual visual presentation demostrating a detailed
undertanding of the music video and logistical and material requirements for production, including: funding, costs, timescale,
personnel, equipment and materials, locations and legal & ethical research.

25. • friday 5th october, task 3:
- choose music track
- analyse music track (e.g. meaning, content, imagery, narrative, duration, pace, style, semiotics)
- performers style
- performers image
- videos style, creative concept
• friday 12th october, task 2:
- procedure: Identify finance available; identify personnel needed; identify personnel available; identify resources needed; identify
resources available; prepare budget; contract personnel; book resources available; prepare budget; contract personnel; book
resources; prepare schedules; identify health and safety implications; identify legal implications; identify risks to project.
- Documentation: production documentation, eg scripts, storyboards, mood boards, thumbnails, properties, contact lists, location
recces; production schedules; budget; clearances; plans, eg location plans, studio plans; health and safety assessments; risk
assessments; contingency plans.

26. • friday 26th october 2012,task 3:
originate ideas: choosing music track; analysing music track (meaning, content, imagery, narrative, duration, pace, style, semiotics);
performer’s style; performer’s image; videps style; creative concept
research: sources for locations; found footage (video archives, libraries, websites, copyright, waivers)
plan: script; storyboard; shooting script (camera movements, takes, angles, continuity); selection oftechnical and performance crew; team
roles and responsibilities; production organisation and schedule; location recces; risk assessments; permissions to film; clearances.
• friday 26th october 2012
be able to apply pre-production planning for a specific media production
- elements of production: logistics; finance; creative processes.
- project management: personnel management, resource management; time management; monitoring progress; risk management;
crisis management; maintaining documentation.
• friday 9th november : task 4:
work : individually, as director, as production manager, as camera operator, as editor
production : direct action, manage productiob, shoot footage, create animation, light, create sfx, edit ; production log.

27. looking at the dates of each deadline the schedule has been well put
together.

28. equipment
THIS IS USED TO EDIT OUR FOOTAGE.
MAC MINI
LEGRIA HFR28
THIS IS THE CAMERA THAT
WILL BE USED TO SHOOT THE
FOOTAGE.

29. Group
Time Date Action
members
Myself
Callie
Abby 3:30- 5:00
Shannon
Myself
Callie
Abby 3:30- 5:00
Shannon
Myself
Callie
Abby 3:30- 5:00
Shannon
Myself
Callie
Abby 3:30- 5:00
Shannon

30. chris cunningham

32. I MOVIE IS USED TO EDIT AND CROP VIEOS THE WAY THAT YOU
WANT THEM TO BE.
TEXT

33. availability of equiptment
THE MAC MINI COMPUTERS
THAT ALLOW YOU TO EDIT YOUR
FOOTAGE ARE ABLE TO BOOK
THROUGH SHEETS IN THE
MEDIA SUIT.
THE MAC MINIS HAVE TO BE BOOKED
SEVERAL WEEKS IN ADVANCE AS OTHER
MEDIA STUDENTS MAY ALSO NEED
THEM.

34. materials : Costume
Costume is the wardrobe and dress worn by a particular character, or to the style of different
periods, people or class. Costume can also refer to the artistic arrangement of accessories in
statues, picture, plays or poems, or to a particular style of clothing worn to portray the person
as a character rather than just a there usual self at events such as theatrical performances or
even fancy dress parties.

35. Costume requirement
http://www.masqueradecostume.co.uk/theatrical_costume_hire/hire_charges_and_deposits/
http://www.escapade.co.uk/animal-costumes-hire/chimp-costume-j13.asp http://www.fairygodmother.co.uk/online-hire

36. materials : props
A prop, is an object used on stage by actors to help the actor express their feelings or
what they are doing to the audience. Larger props could be decoration for a set, such as a
chair, wardrobe or table. Smaller props are sometimes referred to as "hand props". If the
item is touched by the actor in accordance to script requirements or as wanted by the
director it would be seen as a prop whereas if it is not touched by any of the actors it will
usually be set decoration enless made clear that it is being used for a purpose.

38. chris cunningham - windowlicker

39. james hawkinson

40. Windowlicker
Video Production Title
Name Position Responsibility Other work
Cindy Burnay Producer Raising the money. Overall responsibilty for the Warp Vision: The Videos 1989-2004
production. Hiring and firing the crew. (video) (producer - segments
"Come to Daddy", "Come On My
Selector")
2003
The Work of Director Chris
Cunningham
(video) (producer)
2002
Björk: Volumen Plus (video
short) (producer - segment "All is
Full of Love")
2000
Flex (short) (producer)
Steve Beckett Executive producer Responsible for the overall production of the music Warp20 New York (documentary
video. Handles business and legal issues. short) (executive producer)
2009
Le Donk & Scor-zay-zee
(executive producer)
2005
Rubber Johnny (short)
(executive producer)
2004
Dead Man's Shoes (executive
producer)
James Hawkinson Cinematographer / Has expertise in the art of capturing images either Hannibal (TV series)
director of photography electronically or on devices and the selection and
of visual recording
film stock through the application – Pilot (2013)
– Potage
arrangement of the lighting. The chief
cinematographer. Happy Endings (TV series)
– Pilot (2011)
Running Wilde (TV series)
– Pilot (2010)

41. Case Study: Michael Jackson’s Scream Music Video
Who was the designer?
Tom Foden
What other work had he done?
Mirror Mirror: The Untold Adventures of Snow White
2011
Immortals
2005
The Work of Director Mark Romanek (video
documentary) (segments "The Perfect Drug" and "Clos
er")
2004
Tooth Fairy (short)
2004
The Village
Who was in his team
The music video, ‘Scream’, is produced by Tom Foden
art directors :
• Richard Berg
•Jeff Hall
•Martin Mervel
They made the 13-piece set for it, they only had one-
month to do it.

42. Understand Requirements for a specific media production
Meital Dohan - On Ya ft. Sean Kingston
Location Info Strengths Limitations
The nearest tube is Notting Hill Gate, which is 50
meters from the cinema.
Screen 1 - 388 seats. (203 in stalls and 185 in balcony)
35 mm projection. Ratios 1.1.85/2.2.35. Dolby Digital
sound. SD video projector for DVD and other
audiovisual presentations. Digi beta, Beta SP, MiniDV
and DVcam available through external hire-ins. There
It is an ideal location for film location is also a large staging system with professional stage
lighting. There is a powerful PA system with sound
work. The building has featured in engineer available at an extra charge.
many films and TV programmes. the Screen 2 - 147 seats. 35 mm projection. Ratios
The coronet Theatre was opened in original theatre includes a balcony in 1.1.85/2.2.35. Dolby Digital sound. An additional PA
can be supplied.
1898 as a Victorian theatre, it was the main screen. It has retained all its The cinema has a small licensed bar.
The Coronet Theatre seen as one of the best theatres
28 New Kent Edwardian features. equipped with the RENTAL RATES - excluding VAT.
iutside of the West End. It has hosted latest 35 mm projection and sound Weekday before 3.00 p.m. £130 per
Road London, hour.
some extremley public figures such as equipment. It would be run by a
Greater London Weekday after 3.00 p.m. but before
: professional event management team
SE1 6TJ 6.00 p.m £180 per hour.
020 7701 1500 • Hugh Grant able to cater for all your Weekday after 6.00 p.m. (6.00 to
•Julia Roberts requirements from technical support 8.30 & 8.30 p.m.till close) £900 per
• King Edward VII to catering. slot. Weekends before 6.00 p.m.
£400 per hour.
Weekends after 6.00 p.m.(6.00 to
8.30 & 8.30 p.m. till close) £1600 per
slot. We do not hire the cinema out
on Tuesdays.
We do not hire the cinema out on
Sundays before 2.00 p.m.

43. http://ninjatune.net/contact
http://www.xlrecordings.com/contactthanks
http://tempa.co.uk/

44. ninja tune
Ninja Tune have worked with over a 100 acts such as:
• Wiley
• DJ Food
• Totla T

45. xl recordings
XL Recordings have worked with 30 big name acts such
as:
• Adele
• Dizzee Rascal
• M.I.A
• Tyler, The Creator

46. tempa records
Tempa Records have aslo worked with some big name artists such as:
• Benga
• J:Kenzo
• Skream

47. codes of practice and regulation : Mechanical Copyright
Protection society (MCPS)
Mechanical Copyright Protection Society (MCPS)/ Performing Rights Society Alliance (PRS) is a copyright
catolouging society carrying out collective rights management for musical products. It was made in 1997 in
the UK, bringing together the two:
• Mechanical-Copyright Protection Society (MCPS)
• Performing Right Society (PRS).

48. codes of practise and regulations : british board of film
classification (bbfc)
The British Board of Film Classification (BBFC), is not a
governmental organisation, it’s funded by the film industry and is also
responsible for the national classification and censorship of films within the
United Kingdom.