1. How effective is the combination of
your main product and ancillary
texts?
LOUISE FISHER 6081

2. First thoughts
Firstly, my group decided to plan and base our main product and ancillary texts
upon the song ‘Boyfriend’ which was an indie pop track. We wanted to make
sure that all three products were linked together through different elements such
as the use of colour, font styles, framing of shots, marketing
information, Location and mise-en-scene, editing, mood and persona of cast.

3. Use of colour
In our three media products, the music video, the website
and the digipak, there is a noticeable motif of warm tones
colours which has appeared throughout all three products.
Whilst planning ideas for our music video we wanted to
reinforce our genre of indie through the use of colour such
as adding a colour wash effect called 'teal and orange' over
the top of our videos on Final Cut Pro; this helps to create
that retro, vintage effect.
The colour wash is used by many different artists in their
music videos because it is an easy way of changing the tone
and mood of the video therefore making it easier for people
to associate the indie genre with a warm vintage wash.
During post-production, our group found it fairly easy to
connect all three products together through the warm
colours because all we had to do was tweak the colours ever
so slightly on the software we had available such as
Photoshop for the digipak, Final cut pro for the music video
and Wix’s online effects for designing the website.

4. Font
The fonts used in both the digipak and website are very similar, the font for ‘The
Dansettes’ title is almost like their own logo because it appears on both products. The
feeling we gained from the music video was that the style was quirky, fun and young;
from this reaction we thought about choosing a font that would appeal to both a female
and male teenage audience.
The titles are not identical because the website had an
specific option list of fonts and this was the closest font
which related to our digipak.
We chose this font because we thought the curls and
sleekness of the font would appeal to our target
audience of teenagers as well as appealing to both
genders. We also thought the font was easy to
remember which would be helpful in identifying the
band in a cd/record shop or through advertising.

5. Marketing Information
The front page of our website Our digipak also included
included several links and widgets necessary marketing
to some of our social networking information such as the
sites, for example, Twitter. ‘Rough Trade’ logo which can
This immediately makes our be found on our website and
website look more professional and also put in the description
reliable which is important for the bar on our music video.
audience as well as establishing the The website of our band is
band – in this case our band is also included on all products
small and independent so by using which means are fans have
social networking sites it helps to easy access to all products.
advertise and sell the band to indie
lovers and fans.

6. Casting
In our products we
wanted the cast to
be relatable to our
target audience . In
our music video we
see the main girl
‘Zoe’ stuck in the
typical situations of
a teenage girls who
longs for the boy she
likes to like her
back. She is
portrayed as a very
realistic character.
We created a ‘Bio’ on our website to emphasize that the
people in the band are individuals and have their own
interests which could shared with their fans and
audiences. The bio presents the band as being relatable
to their fans just like the music video and digipak and
also their costume choice from popular high street
brands makes ‘Drake and Zoe’ more realistic.

7. Framing and shots
For all three products
we shot close up and
intimate photographs
of both the young
teenagers in a place
that they would
normally hang
around, in this case it
is a park. This differs
from mainstream
celebrities who would
normally get their
photographs taken in
expensive studios
which would not be
accessible for their
fans, however this is
shot in a natural
environment for a
Our main product was the music video and ‘Zoe’ was the main focus teenager.
of the music video with the other band member ‘Drake’ in several
shots however on the digipak and website we have included several
photographs of both of them to show equality.