1. < BEYOND THE
THRILL
Eddie M. Nuque
CEO, Incentivation Consulting Asia, Inc.
Chairman, Lakbay.Net
June 27, 2008
Cebu City, Philippines

2. Beyond the
BIG PICTURE
Elements of Adventure Tourism
• The Great Outdoor Thrill
• Risk factor
• Located in protected natural areas
• Interaction with indigenous or local culture
Thrill

3. BIG PICTURE
Market Growth
• Increasing demand for special-interest
tourism vs. mass tourism
• Philippines as natural prime destination
Beyond the
Thrill

4. Beyond the
ON A PERSONAL NOTE
introduced…
•
Canopy Walk (1992
in Cagayan de Oro)
•
Sea kayaking (1994
in Coron, Palawan)
today…
Thrill

5. Beyond the
WHAT’S YOUR THRILL?
• Trekking/Hiking/Climbing
• White water rafting
• Spelunking (caving)
• Skin/scuba diving
• Rock climbing
• Bird watching
• Surfing
• Sailing
Name it, we have it.
Thrill

6. Beyond the
Adventure Tourism is not coming…
It’s here and
kicking!
Thrill

7. Beyond the
Thrill

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17. Beyond the
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18. Beyond the
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19. Beyond the
BUT…
Thrill

20. Beyond the
Strike a BALANCE
• Recreation
• Conservation
• Livelihood
Thrill

21. RECREATION
• Challenging but not Careless
• Fulfilling not just Fun
• Has ‘Kwento’ so it has ‘Kwenta’
(historical or geographical significance)
Beyond the
Thrill

22. Beyond the
CONSERVATION
Thrill
Environmental Care is topmost
• Litter
o!
n
• Souvenir collection
(geographical resources like
minerals, fossils; endangered flora
and fauna)
• Poaching
• Noise disturbance
• Heavy tourist traffic

23. CONSERVATION
Cultural Issues
• Cultural insensitivity
• Dole-outs
• Bad habits
• External adoption leads to less cultural
uniqueness
Beyond the
Thrill

24. LIVELIHOOD
• Community as tour operator
• User or access fees
• Guide fees
• Equipment, facility rentals (snorkeling masks,
banca, horse/carabao, hut-in-stilts, etc…)
• Service fees (driver, boatman, cook, etc…)
• Use of local produce for meals
• Souvenirs
Beyond the
Thrill

25. Beyond the
KEY PLAYERS
• National Government/LGU/NGO
• Community-based Organizations
• Adventure Tour Specialists
Thrill

26. Beyond the
SUMMARY
National Government/LGU/NGO
Community residents
Adventure tour specialists
ec
R
n
t io
a
re
can
Adventure Tourism
Liv
eli
ho
od
Make A Difference
Conservation
Thrill

27. Beyond the
Up our sleeves…
Thrill