How to use YouTube as a branding tool.

1. YOUTUBE BRANDING
Using YouTube as a Branding Tool – Lou Bortone

2. BRANDING WITH YOUTUBE
 Think of each video you upload as a “building
block” of your online brand
 The content you upload should be consistent with
your overall brand
 Post the b-day and pet videos somewhere else
 Or use the privacy settings to limit sharing
 YouTube is being used as a search engine, so post
relevant content
 How to videos are most popular
 Serving before selling!

3. YOUTUBE IS ALL NEW!

4. YOUTUBE TOUR

5. THE NEW YOUTUBE
 Feature rich
 Full of surprises
 Social media-friendly
 Easier to navigate
 Many more options

6. LITTLE KNOWN FEATURES
 New Video Manager
 On board editor
 New “Enhancements” feature
 Annotations & Captions
 Extensive analytics
 Creator Tools

7. NEW LAYOUT

28. YOUTUBE BRANDING SHOULD MATCH YOUR SITE!

29. YOUTUBE CHANNEL CUSTOMIZATION

30. WHO’S DOING IT RIGHT?

31. WHO’S DOING IT RIGHT?

32. YOUTUBE BRANDING
 Customize Your YouTube Channel
 Upload content (videos) that are RELEVANT to
your target audience
 Use consistent keywords in every video
 Link your videos with the Antion Keyword Trick
 Add your web address as a caption
 Always “close” your videos with a call to action
and branding statement (your web address)

33. MORE BRANDING TIPS
 Use Playlists to organize videos
 Add your video as a “video response” to similar,
highly-viewed videos
 Upload quality content consistently
 Build community – Comment on other videos
 Call attention to your “subscribe” button
 Make your videos “sharable”
 Short and sweet
 Relevant content
 Share and be shared

34. EXPLORE & EXPERIMENT!
 Your customers & prospects are looking for
you on YouTube!
 Make sure you can be found there!
 Maximize all the new YouTube features!

35. LET’S CONNECT!
 @loubortone on Twitter
 www.TwitterLou.com
 www.FacebookLou.com
 www.LouBortone.com
 www.TalkWithLou.com

36. MORE YOUTUBE INFO:
 Free resources at:
www.LouBortone.com
 Free session at:
www.TalkWithLou.com
 Free webinar at:
bit.ly/videomarketingadv