Lou Bortone provides a system for creating professional marketing videos on a weekly basis in less time than it takes to write an ezine. The system involves scheduling one day per month to film 4 videos back-to-back using a streamlined 5-step process of determining goals, selecting platforms, crafting messages, shooting, and promoting. Videos are released one per week to provide a steady stream of engaging content that generates leads and attracts new clients through greater visibility and credibility. The simple yet effective approach allows busy entrepreneurs and small business owners to leverage the power of video marketing with minimal time investment.

1. Video Marketing Machine:
How to create professional, engaging
& strategic videos every single week
in less than the time it takes to put
out your ezine - even if you hate
being on camera!
with Lou Bortone

2. Fact:
V
We’re in a world gone Video!
It’s truly the most powerful marketing
tool available at your fingertips today…

3. Video Works
(Let it work for you!)

4. Welcome! You are about to discover…

5. - Why learn this stuff from me?
• 20+ years in the TV business
Marketing and branding pro
•
• Long-time video guy (pre-YouTube!)
• I’ve worked with the online marketing gurus
• Certified “Book Yourself Solid” Coach
I make it all easy and fun
•

6. +
How this helps you
• You’ll attract more of your ideal clients using compelling and “magnetic” videos
• You’ll have greater visibility and a much higher online profile
• You’ll attain more credibility and will become known as THE go-to person in your niche
• You’ll create a much deeper connection to your prospects and clients through powerful video
engagement strategies
• You’ll generate more revenue with less effort, because you’ll be leveraging your marketing efforts
with video (Your 24/7 salesperson!)
• You’ll enjoy more freedom and flexibility, since your videos will be doing so much of the work for you!

7. +
Let’s Get Real
How this training is different:
• No nonsense
Nothing to buy
•
• No crazy claims
• No “upsell”
• Freebies to follow…

8. Freebie Alert!
Stay until the end for
a special free offer!

9. You don’t need…
• 50 modules of training
NO
• Outdated how-to videos
Lots of tech talk or jargon
•
A 30K “mastermind”
•
Tons of time and stress
•

10. A new approach
• Personal guidance and support
YES
• A sensible, do-able system
Step-by-step coaching
•
Straight talk - No BS
•
Making it easy to succeed!
•

11. Stick Around
Take a hike
• Small business owner
Have a “real” business
•
Actually making money
•
• Serious & committed
• Get outside comfort zone
• Looking for a quick fix
Play the blame game
•
Not ready to work
•
• Your biz is a hobby
• Debbie Downer

12. Is this you?
1
You KNOW you should be doing video, but not sure where to start
2
You’re overwhelmed with the whole “techie” part
3
You feel like you can’t find the time to create marketing videos
4
You need some support or accountability to get going
5
You’d like simple, step-by-step guidance to get videos done

13. The Big Problem
You’re leaving money on the table and losing out on exciting
opportunities because you’re not using video marketing.
…Or perhaps you’re using it, but you’re
not getting the results you should be Which really just means you’re not using it
right!
!
This is having a negative impact on you
and your business in terms of time, money
and freedom! You’re trapped…

14. -
Challenges
• Video is overwhelming when you don’t know what to do…
It’s hard to find the time to plan and shoot your videos
•
• You’re not sure what equipment or software you need to do it right
• You don’t even like being on camera!
You’re unsure about the process and right steps to take
•
• You don’t know how to leverage and distribute your video once it’s done
• You just don’t know where to begin…

15. -
Even More Challenges
• One, two or three videos is not enough to move the dial
• You have to produce quality videos consistently
• And you have to look like a pro to build and maintain your credibility
• This is hard to do without a system in place
It’s even harder if you don’t have the accountability to make sure you get it done
•
• Then once your video is done, you need to know how to get views!

16. Fact:
Most videos never get
more than 100 views.
1
53% get fewer than 500
2
30% get less than 100
3
0.33% get over 1 million

17. My client
From zero to hero!
Evelyn would be the first to admit that she didn’t
know how to turn on her Mac when she came to
me. Now, a few years later, she has produced
hundreds of videos and her rental is booked solid.
• Thousands of video views
Has become an authority
•
• Her rental property is booked 2 years out!

18. Video Works
60,000 views puts
Evelyn in the Top 3%
club!

19. It’s true.
Video changes the game.
If you’re “stuck,” you can jumpstart your results
and make a quantum leap by using online video. It
works like gangbusters when you do it right.
• More visibility
More traffic
•
• More clients

20. Success
• Gary Vaynerchuk
• 1.7 Million video views
• Low production values
• Now a bestselling author
• Net worth: $10 Million

21. Success
• “Will It Blend?”
• 2 Billion views on YouTube
• Instant viral hit
• National TV exposure
• Retail sales increased by 700%

22. Success
• Michelle Phan
• “How to” make-up videos and beauty tips
• How to get the Lady Gaga look, etc.
• Over half a billion views
• 2 Million YouTube subscribers
• Net worth of 3 Million at age 25
• Hired by Lancome

23. …and me!
• Virtually unknown
• No list, no visibility
• Introverted - Hated being on camera
• Focused on video marketing
• Developed a strategic plan
• Video led to visibility, credibility & profitability

24. Clients

25. It Team
works!

26. It works!

27. Now it’s
Your Turn

28. A better way…
Wouldn't it be awesome to put out one great-looking, lead-generating video EVERY
WEEK!? Well, I figured out a system that shows you how… in less than 7 hours a
month. You can do all your videos one day a month and never think about them again
until the next month.
!
Think about it… How much time are you spending on writing that damn newsletter? My
guess is 1/2 a day every week. Not very fun is it? There's a better way… and it’s WAY
more engaging with your potential clients… Video! It's not hard to do and can be done
faster than most other lead generating strategies- if you know the secrets on how.
!
That’s why we’re here today…

29. Transform Your Biz with Video!
How to use the most powerful marketing tool on the planet
to generate more leads and attract your ideal clients
I’ll show you how to crank out four or
more great videos every month, in less
than the time it takes to write an article or
put out your ezine… guaranteed!
!
PLUS… We’ll put a strategy and system in
place that will help you get booked solid.

30. Do 4 videos in
One day a month

31. 3 Mistakes
Avoid these 3 common pitfalls:
1
Procrastination - Never getting it done
2
Planning - No strategy or game plan
3
Partners - It’s hard to go it alone

32. 3 Mistakes
Do this instead!
1
You must put “video day” on your schedule
2
You need to plan your 3-4 videos ahead of time
3
It’s MUCH easier with accountability
partners or as part of a group

33. My system
200 videos a year!
1
3-4 videos per week
2
Streamlined process
3 Simple & repeatable

34. My Ezine
• Write article for ezine
• Create in Infusionsoft
• Schedule broadcast
• Check links and proofread
• 3+ hours per week
• Every single week
• 12+ hours per month

35. My Videos
• Video strategy/plan
• Write script or outlines
• Set-up equipment
• Shoot & edit
• 6 hours total
• One day per month
• 4 videos in one day!

36. How to
Create a new lead-generating video
every single week in as little as 7 hours a
month. With my simple, proven video
creation system, you can create an entire
month’s worth of compelling videos in less
than the time it takes to put out your ezine
or write an article.

37. The Secret:
How to churn out videos…
1
Schedule one day per month
2
Do your videos in batches (4 in a day)
3
Be accountable to a “buddy” or work group

38. Production
You can break down your video planning and production into 5 simple steps…
Step 1
Determine
Goals
Step 3
Step 2
>
Select
Platform
>
Create
Message
Step 4
>
Shoot
Video
Step 5
>
Promote
Video

39. The Process:
1
Determine Your Video Goals
2 Select Your Platform
3
Create Your Message
4
Shoot Your Video
5 Share Your Video

40. Goals
What do you want this video to accomplish?
1
Generate Leads
2
Attract New Clients
3
Build Visibility & Credibility

41. Platform
On-camera or off-camera?
1
Depends on your objectives
2
On camera for personal connection & engagement
3
Off camera for lots of information or training

42. Talking Head
Screencast
• Best for personal vids
• Best for demo vids
• About Me pages
• Training or instruction
• Welcome video
• Longer sales videos
• Tips series/credibility
• PowerPoint to video
• Pitching a service
• Pitching a product

43. Message
What do you need to communicate?
1
Who is your target market?
2
What do you want them to do?
3
How will you get them to do it?

44. Shoot!
Prep for your video taping!
1
Find your “video place” (space)
2
Set up your equipment
3 Press record!

45. Video Day
V
Select your video shoot day
Set aside a full day to tape your 4 videos.
Don’t schedule anything else that day! (I do
my videos on Sunday afternoons). Try to
limit interruptions and distractions…

46. Share
Upload & distribute your video
1
Decide where to upload
2
Leverage social media
3
Promote the crap out of it!

47. Video Day
1
Prep
•Find your “video place” ahead of time
•Use minimal equipment
•Check your background/setting
•Review your script (rehearse)
•Hit record!
2
•
•
•
•
•
Shoot
Do several “takes”
Keep recording until it feels right
Playback your first takes to review
Done is better than perfect!
Choose the best take
!

48. Your videos
“Must Have” Videos
1
Welcome (Opt-in) video
2
Expert Tips Series
3
Sales Videos

49. What I do with my mentoring group:
!
• 12 week program
• Weekly mentoring/guidance
• One day per month to tape
• 4 videos in one day
• Release one per week
• Repeat each month with new vids

50. Month one
1
Welcome video
Your first four videos
2
Thank you video
3
About me video
For month one, you’ll spend just a half day or so to
shoot and prep your four videos for the month.
(I do mine on Sunday afternoons)
4
Product video
Then you’ll post one video a week from your
completed “stockpile” of marketing videos…

51. Month two
1
Video Tips intro
Your next four videos
2
Video Tips 1
3
Video Tips 2
Repeat the one-day-per-month process to shoot
all 4 videos in one day. You’ll find ways to
streamline the process as you go…
4
Video Tips 3
Again, post one video per week from your newly
completed “stockpile” of marketing videos…

52. Month three
1
Signature video
2 Sales video
3
Webinar video
4 Thanks video
This month’s four videos
Now you’ve got the routine down and you can
focus on slightly more complex videos, such as
your signature product video and sales videos.
Continue to post these as determined by your
video marketing editorial calendar…

53. +
Rinse & Repeat
Now you’ve got your system:
• Plan your 4 videos
Script as needed
•
• Shoot 4 in one day
• Make minor edits
• Release 1 per week

54. +
Ready, AIM, Shoot
Use the A.I.M. Video System
Audience
•
Intention
•
Motivation
•

55. A.I.M.
Use the AIM Method:
1
Audience
2
Intent
3
Motivation

56. Audience
A
Who is the target market?
Who are you trying to reach? Do you know
the specific audience for your video?
Where is the best place to reach that
audience?

57. Intent
I
What’s the intent of your video?
What do you want the viewer to do after
they watch the video? Click the buy
button? Opt-in to your mailing list? Share
the video with others? What is your call to
action? Is your CTA clear and compelling?

58. Motivation
M
How are you going to move
the viewer to action?
What’s their motivation? How will you
compel them to act? Is the incentive
strong enough to justify the action? Are
the benefits powerful and appealing
enough?

59. Tips
How to be successful with this process…
1
Get an accountability partner
2
Put “Video Day” on your schedule!
3
Do it with a group!

60. You can do this!
A Better Way
This is totally possible for you. You can
get your first 4 videos done, then
simply follow the system to do 4 new,
lead- generating videos every month…
in just one day per month.

61. The Big Q:
Will this video success
system work for you?
Apply for a free session with me to see
how this will work for you…
Creative Commons Photo
Link available in the
README FILE
www.loubortone.com/apply

62. http://www.loubortone.com/apply

63. Fact:
“Video Marketing
or any marketing, for that matter, is a
complete waste of time unless it brings
clients to your door and puts money in
your bank account.” - I said that!

64. Need help? Talk to me!
www.loubortone.com/apply

65. Thank you!
www.loubortone.com/apply