A quick review of the 6 core self-promotion strategies from Michael Port's Book Yourself Solid.

1. Lou’s Labs
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2. LOU’S LABS
Welcome!
Thanks for being here!
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4. LOU’S LABS
This week...
BOOK YOURSELF SOLID
SELF-PROMOTION STRATEGIES
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5. 6 Self-Promo Strategies
1. Networking
2. Direct Outreach
3. Referrals
4. Speaking
5. Writing
6. Web
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6. VIA BOOK YOURSELF SOLID

7. Networking
•Come from a “service” mentality
•Provide genuine value to others
•Listen attentively
•Make a connection!
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8. Networking Strategy
• Use the 50/50 networking rule
• Share who you know, what you know and
how you feel
• Take it up a notch by sending books and
articles to your network
• Use formal and informal networking to
enhance your connection factor
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9. 50/50 Networking Rule
• 50% of your efforts to prospects
• 50% of your efforts to colleagues
• Share your “intangibles”
• your knowledge
• your network
• your compassion
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10. Direct Outreach
1. Don’t be the noise that interrupts their
quiet
2. Avoid sending an outreach method that
breaks down
3. Use the VITL approach to ensure that
messages are acted upon
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11. Direct Outreach
• You have to earn their attention, not
demand it!
• People won’t listen to unsolicited
outreach...
• When your first contact focuses on
THEM in a personal way, you’re on the
right track.
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12. Direct Outreach
• Do your homework
• Be authentic and transparent
• Use the VITL approach:
• Valuable
• Individualized
• Targeted
• Legitimate
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13. Direct Outreach
Relationships Matter
Connections Rock!
With social media, you are “six degrees” (or less)
away from virtually anyone on the planet
JVs and strategic alliances are BIG biz builders
I use Contactually to keep in touch and nurture
relationships...
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14. Networking/
Outreach Tip:
Contactually.com

15. CONTACTUALLY.COM

16. CONTACTUALLY.COM
HTTP://WWW.CONTACTUALLY.COM/I/HEALJZCT

17. CONTACTUALLY.COM

18. CONTACTUALLY.COM

19. Referral Strategy
Learn how to approach the referral process in
phases so that each referral builds upon itself
In other words...
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20. IN THE WORDS OF “SWIMMING WITH SHARKS” BUDDY ACKERMAN...
“You gotta give action to
get action...”

21. Referrals
Pre-Referral Work:
Before you ask for a referral, think it through
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22. Referrals
Seize the Day Referral Work:
Don’t Delay - Ask for the Referral
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23. Referrals
Post-Referral Work:
Follow up or you’ll hear nothing by crickets chirp!
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24. Speaking Strategy
• Speak to self-promote & share the fruits of
your knowledge
• Get booked to speak by identifying the
organizations who serve your target market
• Use the 6-step guide to organizing your
presentation
• Deliver your message & make it sizzle
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26. Speaking
• Conference calls
• Webinars
• Teleseminars
• Live events
• AHSTIPTO offers (Lou’s Labs)
• Even Google Hangouts!
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27. 6-Step Guide
1. Tell them the takeaway
2. Set the stage. Create interest.
3. Share your basket of goodies
4. Summarize the key points
5. Save time for Q & A
6. Close. Thank you’s & how to connect
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28. Writing Strategy
Write to educate the people you serve and
promote the services you sell...
If you can speak, you can write
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29. Writing Strategy
Part 1: Plan It
Part 2: Create It
Part 3: Share It
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30. Plan It
Decide the Subject
Choose an Ideal Topic
Clarify the Objective
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31. Create It
Create an Attention-Grabbing Title
Write the Introduction
Write the Body
Write the Conclusion
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32. Share It
Get Published on the Web
Get Published in Print
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33. Web Strategy
3 Key Web Questions:
1. Who is coming to the page?
2. What do you want them to do?
3. How are you going to get them to do it?
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34. Two Web Essentials
• Enticement
• Offer visitors something of value
• Put the good stuff front & center
• Consumption
• Follow up & help them consume your info
(autoresponders)
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35. 5 Steps to
Rockstar
Success
1. Extreme Brand Makeover
2. Constant Killer Content
3. Smart Social Media
4. Create Kickass Videos
5. Master Marketing Plan

36. AN OFFER YOU CAN’T REFUSE...
A FREE “SIT-DOWN” WITH THE GODFATHER OF VIDEO MARKETING

37. Will this system work for you?
Apply for one of our “Online Rockstar” hotseats
Free strategy session to see how to apply this to
YOUR business
Speak directly with me and look specifically at
your business and your situation
I charge $297 for an hour of consulting, so I take
these conversations seriously...
Go to http://bit.ly/LouSession to fill out a short
survey and apply
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38. Who should apply?
People who are in business and who are serious
about their business - no point wasting my time or
yours if you’re not committed to success...
No “dabblers” or “tire kickers” please
Provide as much detail as possible on application
Ready to get to the “rock star” level of success
http://bit.ly/LouSession
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39. No cost. No catch.
But - obviously - I can only talk to so many peeps
If you’re interested, don’t wait - slots will fill fast
Fill out the application so I’ll be prepared to deliver
some solid info for you...
Limited time & Limited availability. (No kidding)
http://bit.ly/LouSession
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40. LOU’S LABS
NEXT WEEK...
ON THE ROAD...
WE’LL BE BACK LIVE ON FRIDAY, NOVEMBER 1ST
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THANK YOU!
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