One of the biggest challenges in using Predictive Analytics today is extending usage beyond the experts, thereby putting the power of predictive analytics into the hands of your decision-makers. Learn to leverage existing investments in the leading predictive languages by embedding those analytics into highly-visual, self-service, relevant applications—improving your day-to-day decision-making and helping you to beat your competition, find new markets, and anticipate potential risks. Lou Bajuk-Yorgan will demonstrate how companies like Proctor & Gamble have leveraged analytics and industry domain expertise to transform how they do business with Predictive Analytics.

1. Unlocking the Power of
Predictive Analytics
Lou Bajuk-Yorgan
Sr. Director, Product Management
lbajuk@tibco.com
© Copyright 2000-2013 TIBCO Software Inc.

2. Achieving Sustainable Competitive Advantage
Visionary
COMPETITIVE ADVANTAGE
Innovator
Leader
Performer
Follower
Laggard
Descriptive
Exploratory
Proactive
Repeatable
ANALYTICS MATURITY
Real-Time
Continuous

3. What are Predictive Analytics?
•
Technical Definition
– Use data mining and/or statistics to anticipate future events.
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4. PREDICT & OPTIMIZE
Proactive:
Tells us “Where are we
headed” “What’s the best
course of action”
Forecasts, Probabilities,
Prescriptions, Risk
Applications:
• Customer segmentation
• Improve planning and forecasting
• Optimize manufacturing yield
• Fraud Detection
• Risk Management
• Mobile Asset & Supply Chain Management

5. Predictive Analytics with Spotfire
Easily provide targeted, relevant predictive analytics to business users to
improve decision making
•
Ensure compliance & proper usage
•
Share best practices and consistent workflows
•
Get the answer & do “What If?” analyses when needed
•
Leverage investments in R, SAS®, MATLAB®, …
Powerful Predictive Analytics tools for Spotfire analysts
•
Integrated into Spotfire workflows
•
Easily create, evaluate, and share Predictive Models
•
Add Forecasts with a single click
Benefits of Predictive Analytics to a spectrum of users
•
Increase confidence & effectiveness in decision-making
–
–
–
Reduce uncertainty
Discover meaningful patterns, important data
Maximize ROI
•
Anticipate and react to emerging trends
•
Reduce/manage risk
–
•
Scenario planning, forecasts, fraud detection
Forecast specific behavior, preemptively act on it
–
Increase upsell, decrease churn

6. Spotfire’s Predictive Analytics Ecosystem
Leverage existing predictive models to reduce
re-work
•
Increase the value of your Predictive Analytic investments
TIBCO Enterprise Runtime for R (TERR)
TERR
Open
Source R
S+
•
•
SAS®
MATLAB®
Spotfire
Teradata
Aster
Agility of R on a scalable, robust analytic engine
Benefits of cutting edge analytics and growing community of
R users, on enterprise-grade platform
Teradata Aster for in-database advanced
analytics
•
Effectiveness of web content, “golden path” analysis, and
viewer engagement.
Get started quickly
•
•
•
OOTB predictive analytics & extensible templates for
application-building
Powerful predictive & forecast tools embedded in Spotfire
Develop R language scripts for TERR with RStudio

7. Predicting the Business
Customer Churn:
• Retain your most profitable customers
• Increase upsell, decrease churn
Fraud Detection:
• Reduce losses due to fraudulent
transactions
Supply Chain Optimization:
• Simulate production and shipping to
anticipate peaks and lulls
HR Planning:
• Predict employee attrition and optimize
retention

8. Demo & Case Study

9. © Copyright 2000-2013 TIBCO Software Inc.
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10. © Copyright 2000-2013 TIBCO Software Inc.
10

11. © Copyright 2000-2013 TIBCO Software Inc.
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13. Spotfire Drives Sustained Competitive Advantage
Visionary
COMPETITIVE ADVANTAGE
Innovator
Leader
Performer
Follower
Laggard
Descriptive
Exploratory
Proactive
Repeatable
ANALYTICS MATURITY
Real-Time
Continuous

14. Deploy predictive models with TIBCO CEP
•
Deliver real-time predictions on
whether to extend an offer to a
given customer
•
Apply predictive models in realtime decision making
–
–
–
–
•
Best marketing offer
Customer churn
Predictive Maintenance
Yield optimization
Rapidly develop and iterate TERR
models in production
–
Respond to changing opportunities
and threats
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15. More Information
•
Visit the TIBCO Booth
–
•
lbajuk@tibco.com or @loubajuk
Spotfire Predictive Analytics & White
Paper
– http://spotfire.tibco.com/predictive
•
How Proctor & Gamble Presents
Data to Decision-Makers
–
–
http://spotfire.tibco.com/blog/?p=18602
Over 50,000 P&G employees now have access
to a “Decision Cockpit”