The document provides advice on using social media to help businesses grow. It discusses establishing social media objectives and analyzing key networks like Facebook, Twitter, Instagram and Pinterest. The author recommends businesses create profiles on major networks, post graphics and engaging content regularly, and use social media to build relationships with customers. The document also analyzes a sample business's social media strategy, providing tips to improve profiles, posting frequency and use of networks like Google+.
2. makingsenseofsocialmedia.org
About Lorri
Became a Certified Social Media Manager in 2011
20+ years of administrative & accounting work prior
to becoming my own boss (so I know a little of the
corporate world)
I’m a bit of a tech nerd so my passion for social
media came naturally
Love being outside, getting exercise, just being
active
I LOVE Vancouver Canucks hockey and the WWE
I am a mom with 2 amazing adult daughters
3. makingsenseofsocialmedia.org
Today’s Objectives
1. Give You Specific Social Media
Objectives to focus on
2. Brief Breakdown of the Different
Networks
3. The REAL Value of Knowing Your
Target Market
4. Analysis & Overview of Each
Company
4. The New Media
“…many retailers have locked
themselves into the position that
social media is mainly a marketing
and sales tool.
5. It is still widely seen as a channel to
be used for pushing advertisements
and linking back to online stores.”
The New Media
6. The reality is that social media is now
an integral part of your overall
marketing strategy.
The New Media
7. Social Media Marketing succeeds
when Relationships are built and
sustained, and when we learn how
best to solve the problems of your
fans and followers.
That happens through listening and
engaging with them.
The New Media
12. makingsenseofsocialmedia.org
A hashtag is a word or an unspaced phrase
prefixed with the number sign ("#"). It is a
form of metadata tag. Words in messages
on microblogging and social networking
services such as Twitter, Facebook,
Google+ or Instagram may be tagged by
putting "#" before them, either as they
appear in a sentence or appended to it.
Social Media 101
What is a HASHTAG?
26. makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Good consistency
with posts; graphics
are fun and
engaging
• Recommend Cover
Photo a little more
professional (I have
sample next screen)
• Fill out your About
section a little more
• Tab Apps – for e.g.:
Pinterest, Instagram,
Contests, Newsletter
• Use contests to grow
the number of fans
and engage them
29. makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Google + : 3 pages,
this needs to be
addressed
• No other accounts
obviously found
• Need them for
balance – reaching
your target market
• More social
accounts helps with
SEM
• GREAT video, on a
non-branded
channel
• Social links above the
fold on website
30. makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• Recommend: New
profile picture &
cover photo
• Could be branded,
more professional
and attractive
• Good consistency
with posts – more
graphics needed
• Talk about more than
what has come into
the store. While that is
interesting, it won’t
be enough to keep
your fans interested.
31. makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Facebook:
• You have two
Facebook links that
look exactly the
same, but one is a
Business and one is a
Person
• You need to change
the person account
to an actual person,
or delete it
32. makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Other Social Networks:
• Google + : Local
Page is there, but you
do have a bad
review
• These should be
attended to when
possible (VERY
difficult with Google
now unfortunately)
• Your Facebook link
on your website goes
to the account you
are going to change
(it’s a person, not a
business), so this
needs to be fixed
33. makingsenseofsocialmedia.org
Social Media Strategy
Analysis & Advice
Start using Social Media
Facebook:
• Create a Business Page
and post 5 – 10 times per
week
Twitter:
• The BEST listening
platform of the social
networks
Instagram:
• Your customers are using
it, so you need to have a
presence there
37. makingsenseofsocialmedia.org
Social Media Strategy
Remember…
• Know Your Customer so you Know where to
REACH OUT to them on Social Media
• Tell Stories
• Be Original
• Get Creative
• Don’t tackle EVERYTHING – pick one or two
platforms, get REALLY GREAT at those, then
build on that
• Now … for that !
38. makingsenseofsocialmedia.org
I can most easily be reached online:
facebook.com/makingsenseofsocialmedia
twitter.com/lorriratzlaff
ca.linkedin.com/in/lorriratzlaff
Other contact information:
info@makingsenseofsocialmedia.org
makingsenseofsocialmedia.org
604.852.0695
How to Reach Me
39. Making Sense
of Social
Media
To Help Your Business Grow
By Lorri Ratzlaff
makingsenseofsocialmedia.org
For packages and rates:
Please contact me.