Today’s economic situation may have leveled the playing field in terms of the impact rising unemployment is having across all the generations, however, this does not diminish the fact that each generation brings its own unique way of dealing with the world and its ever changing terrain. This manifesto addresses the uniqueness and similarities of the four generations known as the: Traditionalists, Baby Boomers, Generation X, and Millennials with regards to workplace teams.

1. Practical Effects Manifesto:Team Building Across Generations

2. Although every effort has been made to ensure this guide is free from errors, this publication is made available with the understanding that the authors, editors, and publisher are not responsible for the results of any action taken on the basis of information in this work, nor for any errors or omissions. The publishers, and the authors and editors, expressly disclaim any and all liability to any person, in respect of anything and of the consequences of anything done or omitted to be done by any such person in reliance, whether whole or partial, upon the whole or any part of the contents of this publication. If expert advice is required, services of a competent professional person should be sought. Additionally, the author relies on a combination of published data AND real-world first-hand interviews with people and organizations managing actual transition, therefore, this publication is considered a living document and may be followed up with future re-releases. Practical Effects 2009 important disclaimer

3. introduction Today’s economic situation may have leveled the playing field in terms of the impact rising unemployment is having across all the generations, however, this does not diminish the fact that each generation brings its own unique way of dealing with the world and its ever changing terrain. This manifesto addresses the uniqueness and similarities of the four generations known as the: Traditionalists, Baby Boomers, Generation X, and Millennials with regards to workplace teams. “Not everyone in the workplace is motivated by the same things anymore. To get the most out of each generation in the workforce, you have to be willing to be more flexible. When managers and companies learn to do this, it will be incredibly rewarding.” - - Harvey Mackay (Foreword from When Generations Collide) Practical Effects 2009

4. four generations in today’s workforce Traditionalists (born 1900-1945) Baby Boomers, aka Career Makers (born 1946-1964) Gen X, aka Career Builders (born 1965-1980) Millennials, aka Career Changers (born 1981-1999) We all go through similar life stages, but we do not all approach them the same way. How each generation goes through these stages distinguishes one generation from another. Practical Effects 2009

5. workforce at a glance Practical Effects 2009 Source: Delta College Corporate Services

6. career goals Traditionalists - “Build a legacy.” Baby Boomers - “Build a stellar career.” Gen Xers - “Build a portable career.” Millennials - “Build parallel careers.” Practical Effects 2009 Source: When Generations Collide - Lancaster & Stillman

7. fyi: market fact So much for the notion that young workers prize career growth more than cold, hard cash. Half of new college graduatessay they would rather have high-paying jobs, even if it means less-satisfying careers, according to an Experience Inc. survey. More than one-quarter cite student loans as a big factor. WORKFORCE MANAGEMENT | 12.23.08 Practical Effects 2009

9. Approachable, open-door management

10. Technology and pace that matches our individual strengths

11. Relaxed dress-codeNow, my fellow Boomers, doesn’t this list sound familiar to our own early aspirations? Actual Panel Discussion – CEO Round Table – CSUS Alumni Center| April 2009 Practical Effects 2009

12. rewards Traditionalists “The satisfaction of a job well done.” Baby Boomers“Money, title, recognition, the corner office.” Gen Xers“Freedom is the ultimate reward.” Millennials“Work that has meaning for me.” Source: When Generations Collide - Lancaster & Stillman Practical Effects 2009

13. balance Traditionalists“Support me in shifting the balance.” Baby Boomers“Help me balance everyone else and find meaning myself.” Gen Xers“Give me balance now, not when I’m sixty-five.” Millennials“Work isn’t everything, I need flexibility so I can balance all my activities.” Source: When Generations Collide - Lancaster & Stillman Practical Effects 2009

14. retirement Traditionalists – Reward Baby Boomers – Retool Gen Xers – Renew Millennials – Recycle Practical Effects 2009

15. recruiting Traditionalists – Talk about history and the future. Tell them how they can help the customer. Flexible schedule. Practical Effects 2009 Boomers - Emphasize company’s values, people-focus, communicate how they can contribute to product/service, status (corner office, parking space), flexible schedule.

16. recruiting (cont’d) Gen Xers - Talk about creative environment. Offer diverse work experiences. Emphasize future plans and how they can contribute to them. Flexible schedule. Millennials - Opportunity to learn new things. Diverse work experiences. Mentor them.

17. retaining Traditionalists – Tend to be loyal. Many have reached financial security, enough to consider making a move if unhappy. Turnover among Traditionalists may be a barometer as to how bad retention problems really are. Let them mentor your less experienced employees. Boomers - Show they’re making significant contributions. Provide challenging work. Publically recognize their accomplishments. Practical Effects 2009

18. retaining (cont’d) Gen Xers - Do not micromanage. Give candid, timely feedback. Encourage informal, open communication. Use technology to communicate. Provide learning opportunities. Millennials - Provide good supervision and structure. Communicate clear objectives. Emphasize their ability to make a difference. Use technology to deliver information. Provide interesting, meaningful work. Practical Effects 2009

19. much in common Flexible schedules. Provides no long term commitment. Expects their organizations to meet their needs. And, most importantly, all generations value trust and want respect. Practical Effects 2009

20. bringing them all together Building multi-generation teams may be new to many but early adopters of diversity in the workforce leveraged multi-generational perspectives decades ago, long before it reached the four-generations-workforce stage of today. Early in my career in the 1980’s, I learned the value of creating teams of true diversity - - crossing all lines and blurring the boundaries. -- Lorraine Rinker Bridging the generations takes a savvy management and leadership team; one capable of walking the talk and following through to allow the differences and similarities of each generation shine in the work environment. Practical Effects 2009

21. 3 huge benefits of multi-gen teams Active engagement – reduces the risk of group think by encouraging dynamic thinking whereby everyone openly questions and validates the team’s thought process. Increased innovation and creativity – a diverse mix of perspectives will foster new ways of looking at solutions and opportunities giving your organization a competitive advantage. Built-in mentoring – practical way to fill skill gaps; inexperienced members learn how to avoid “old mistakes” and make new ones, experienced members learn how to envision solutions outside their comfort zone. Practical Effects 2009

22. how to build multi-gen teams Know people in terms of: Acceptance/resistance to hierarchies Dealing with change Technology and communication preferences Feedback Work ethic Practical Effects 2009

23. how to build multi-gen teams Begin with a culture of inclusion! Competencies that support inclusion: Ongoing renewal and self-awareness Demonstrate respect and recognition Candid communication and dialogue Participative decision making and problem solving Consultative leadership style and advanced moral reasoning Source: Diversity Matters Practical Effects 2009

24. the future is now! Generations of “the young and the clueless”[1] have survived their rise through the ranks with varying degrees of tripping and falling. We must all remember that every rising star or successful leader past and present was once a fledgling.” – Lorraine Rinker [1]Phraseadopted from title of Harvard Business Review article Young and Clueless (2003) Practical Effects 2009

25. invest in lateral moves Leadership gaps exist across our economic landscape, but don’t be in such a hurry to move every star performer up the promotion ladder. A high degree of emotional intelligence is very important today. Effective leaders need to be able to connect with everyone. Give your star performer a chance to succeed by assigning him/her cross-functional roles where negotiation and persuasion skills are the key to influencing people and get things done. Practical Effects 2009

26. future leaders need mentors today Leverage the wisdom of your experienced staff and encourage informal learning partnerships between existing and emerging leaders. With mentorsas part of their continual personal development, your managers will learn about different leadership styles and perspectives. Practical Effects 2009

27. consequences of inaction What happens if you choose not to take action to ensure generations work effectively with one another during these challenging times? Life will go on and your status quo will remain in tact. Your organization will continue to work below its potential, experience heightened frustration, and eventually lose top performers. All of which will lead to increased tangible and intangible costs. Bottom line, you’ll more than likely fall behind your competition and be ill-positioned when the economy makes an upturn. But it doesn’t have to end that way . . . Practical Effects 2009

28. act on your commitment Take the leap to be your best right now. Celebrate the values and principles all of these generations have in common. Leverage the unique talent each generation brings to your organization. Weave all of those strengths together and you’ll develop an organizational “fabric” that can withstand more than you ever imagined. Hold yourselfaccountable for your own bright future - - today is your day to make a difference. Now, get on your way! Practical Effects 2009

29. about the author As a former Fortune 100 Information Technology executive, Lorraine Rinker “lived” in corporate America for 22 years until she decided it was time to do something new and different. Opting for the road less traveled, Lorraine is very familiar with change in that she is a Navy daughter who spent most of her formative years “on the move” in Tokyo Japan, California, and Hawaii. Believing that “your career journey is a series of unfolding views”, she now applies her passion for helping others realize their career dreams and goals through career and business coaching-consulting. Lorraine formed her own private practice as a leadership career coach in 2005 and since then has helped numerous people from all walks of life discover their true potential. Lorraine is a winner of the Luminary Award presented by the National Association of Women Business Owners recognizing businesses that “light the way for others” and she was recently commended by the California Judicial Council for her leadership work as Board Chairman and President for Child Advocates of Placer County. Lorraine lives in El Dorado Hills California with her husband Bob and enjoys volunteering her time to local and national humanitarian efforts for children’s rights, veterans in transition, and HIV/AIDS legislation. Practical Effects 2009 Lorraine Rinker – Radical Careerist lorraine@rwcs.biz www.rwcs.biz www.linkedin.com/in/lorrainerinker www.twitter.com/lorrainerinker Lorraine’s portrait by Sirlin Photography Image credits to istockphoto.com, fotki.com, and bing.com