Why blogging is good for your business
Why social media will bring you increased business
How to ensure that potential customers read your blog and buy your product/service
3. Garrendenny Lane Blog
• Started Jan 2008
• 40% of sales in first year – from the blog
• First PR from Blog – March 2008
• Frequent PR
• Credibility
• Brand Awareness
6. Advantages of Business Blogging
• Showcase your product/service
• Talk about the benefits of product/service – add value
• Expertise & Credibility
• Improved SEO for your Website
• Google Keyword research tool
• Personality of your business/staff/you
• Communicate with customers
• Cost effective
• Increased sales
• Call to action
7. AIDA approach to blogging
• Attract – readers with a good headline e.g. 10
tips to / How to / Probably the best xxxx ever
• Interest – Interest them in your offer/info
• Desire – Make them want it but don’t give all
the information away.
• Act – end with the “Call to Action” that you
want them to take
9. Why Use Facebook
• Your customers are there
• Developing Relationships / Show Personality
• Brand Awareness
• Update Once A Day
• Interact with those who comment
• Reward your Fans
• Direct them to blog/website