la dematerializzazione dei dati nel processo grafico; come sta cambiando la comunicazione e quali nuovi mezzi avremo a disposizione? Il mercato della carta è finito? No, semplicemente si sta evolvendo.
41. In the meantime, Google has advanced to the position of a worldwide power. In the year 2008 sales took a leap by 31.3% to a total of US $ 21.79 billion (Source: DiePresse.com, Wien, 23.1.09“). This is highly impressive! Even the projections for the year 2011, however, place total worldwide magazine sales at an estimated US $ 117 billion (PWC survey: Global Entertainment and Media Outlook 2007-2011). With this volume, the market power of magazine publishing houses is five times larger, in spite of all declining trends and any effects of the current economic crisis it may incur. Dieter Reichert, CEO CenShare Publishing Dieter Reichert, CEO CenShare Publishing Dieter Reichert, CEO CenShare Publishing
Work: at work tablets will be used for carrying presentations and media to meetings, to display presentationsinone-to-one situations and for checking email. It will probably also double as a secondary screen to sit on the desk for checking feeds such as RSS, Twitter and Facebook and other personal use.
Home: tablets will obviously be used for browsing the internet, making online purchases and using social networks. One of the most common uses will be reading tablet versionsofmagazinesand newspapers that are visually more appealing than a webpage. In the kitchen and the bedroom a tablet is a perfectly adequate alternative to a small television. As technology catches up, tablets will also be used to control devices in the home like central heating, lighting and more.
Out and about: in Japan, the most successful portable games console in the world, the Nintendo DS, is used by museums and galleries to download temporary content like maps and guides. People can then use the device to help them find their way around and to learn more about exhibits. It makes perfect sense for this use to migrate to tablets like the iPad. Even shopping experiences in supermarkets could be made better with such interactive guidance.