B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptx
LinkedIn for Marketing & PR
1. for PR & Marketing
Lori Russo | @lorirusso | Managing Director | Stanton Communications, Inc. | @stantoncomm
2. @lorirusso
#MAMSummit
@stantoncomm
“I know I should be on LinkedIn, but…”
“Isn’t it just an online Rolodex?”
“I don’t have time for another social
network.”
“I just don’t get it.”
“What’s the point?”
“LinkedIn isn’t fun.”
28. @lorirusso
#MAMSummit
@stantoncomm
8,270 foursomes created
32% open rate for
Sponsored InMails
139 likes, 79 comments
on “Hit the Links” status
updates
1,500 new
followers for
company page
83% lift in positive
sentiment on
social networks
PRODUCTS & SERVICES
Not just B2B!