And we’re not just talking about getting your name in the newspaper, though that is certainly possible, we’re also talking about working with independent bloggers and social media users to spread the word about pretty much anything at all.

1. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicity
Find Out What Free Publicity Can Do for
Your Business, Service, or Event Today
Loretta Oliver talks with Crissy Herron about
getting publicity to grow your business, your
blog, and your brand by working with
independent bloggers and the media.
Crissy kindly offered to do a quick Q&A with us today about
using publicity to grow your business, so I gathered up five
of the most frequently asked questions from a quick poll that
I did and put her on the hot seat.

2. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicity
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©2013 Loretta Oliver and Crissy Herron, All Rights Reserved
Disclaimers and Disclosures:
The information presented herein represents the view of the author(s) as of the date of publication. Because of the rate with which conditions change,
the author(s) reserve the right to alter and update these opinions based on the new conditions.
The report is for informational purposes only and should not be considered a substitute for legal advice. If you have any legal concerns regarding
publicity, you should contact a legal professional.
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3. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicity
Loretta: Let’s start off with a fun question to get the ball rolling. What’s
the most interesting or unusual result you’ve seen come from a press
release submission?
Crissy: I can’t say that I’ve had anything unusual happen. One time, a
writer called me a “Web Woman,” in a front page headline. I thought it
made me sound like I was Spider Man’s girlfriend…
Loretta: You and I both consider a blog as a small business in most
cases, but bloggers don’t often think about doing publicity and press
releases. Can you give them a quick example of what could happen when
they dig in and do this kind of work for their blog?
Crissy: I know there are some people who just have blogs to post
pictures and stories for their families to read, but in most cases, if
someone has a blog, one of their goals is to get web traffic. By sending out
press releases, writing guest posts, interacting with the media, etc, their
blogs will get a lot of exposure. They will get more traffic, and that can
equal more sales, more ad revenue, etc.

4. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicity
Loretta: Sometimes sorting through the daily HARO and guest blogging
lists can be tiresome, and sometimes the contacts aren’t always the best
at communication. I think they’re probably equally tired from all the
replies they get each day. Can you give us a quick tip for dealing with
those publicity contacts?
Crissy: There are several things that a business owner can do to make
this easier. First of all, they can outsource it to someone else, such as a VA
or an Intern.
If that’s not an option, or if they choose to do it themselves, set up a filter
in your email for the HARO emails. These emails get delivered three times
a day. Instead of checking them as they come in, look at them once a day.
And, instead of looking at each section, just look at the section that is
relevant to your business.
For example, there is a “High Tech” section. If you blog about knitting, you
can skip those requests. I know this may sound simple, but if you set a
timer of 30 minutes, and don’t do anything else in that 30 minutes except
going through that day’s requests, and responding to the requests that fit
your business, you’ll get through all of them in that 30 minutes.

5. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicity
Side note:
Crissy’s package featured here includes a
special report focused on how to use HARO
the right way in your ongoing publicity efforts.
 Click here to learn more
Loretta: Buzz, buzz, buzz. Everyone wants buzz, but sometimes I
wonder if people actually know what that means for them. How do you
view buzz for small businesses and bloggers?
Crissy: I think “buzz” happens when someone in the media is talking
about your or featuring you. I don’t discriminate between “small” and “big”
media. Any time someone wants to feature you, whether they are a
blogger with a small readership, or if they are a national newspaper, go for
it. Every little bit helps!

6. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicity
Loretta: One last question before we sign off for the day. You covered a
lot about press releases in the package and even gave some handy pre-
written formats to fill in the blanks and go.
Give us a definite “don’t” when it comes to press releases. What’s one
ultra mistake that you want people to avoid when they dive into the world
of publicity and using press releases for their business?
Crissy: First of all, not following the right format is a no-no. Press
Releases come in a specific format, with certain information going in
certain places.
A journalist wants to be able to find the information they need, quickly and
easily. They’ll even write stories from that press release, without calling
you for additional facts. (By the way, that’s why you need to make sure
you answer the Who, What, Why, When, and Where in that press release!)
If you send them a press release where the information is out of order, or
missing, and they’re on a deadline, they’re not going to take the time to
figure it out. They’ll move on to the next story.

7. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicity
And you also want to send the press release in with enough lead time for
the reporter to create that story. If you have an event on Saturday, don’t
send a press release in on Friday and expect to have coverage.
Loretta: Thank you so much for talking tips with us today, Crissy. I
really appreciate it, and I definitely appreciate everything that you do for
small business, women of the web, and bloggers in general – you rock! 
Ready to dig in and start getting more
publicity and exposure for your business?
Check out Crissy’s new publicity tools and learning package
by clicking here.
The full package includes 7 educational workbooks, 3 handy to have
checklists, 5 pre-written press release templates, and 5 informational
audios to help guide you through the process of getting publicity.

8. ©2013 Loretta Oliver and Crissy Herron, All Rights Reserved Learn more at www.VAhelper.com/learnpublicity
Workbooks
 30 Ways To Get More
Publicity
 Buzz Building Tips
 Haro 101
 Intro To Press Releases
 PRWEB 101
 Working With Bloggers
 52 Press Release Ideas
Checklists
 Develop A Media List
 How To Create A Press Kit &
Media Room
 Press Releases Distribution
Sites
Press Releases
 Business Launch
 New Product or Service
 New eBook
 Event
 Goodwill
Audios
 PR 101
 How To Pitch Yourself
 Streamline Your Marketing
 How To Go On A Blog Tour
 Increase Your Income By
Working With New Markets
Seriously, I told you she over-delivered on this one. It’s packed full of
resources for every aspect of growing your business with publicity.
Well, what are you waiting around here for? Go grab a copy….