An overview of blogger outreach strategies and the attempt for Publishers & Marketers to find a common ground.

4. • Looking for content from experts.
• Experts with authorship and
established network
• Non-commercial content (not
advertising)
• Original ideas that resonate with
audience
• Influencers to be associated with.

6. • Looking to build reach for their
brand/client
• Natural human engagement & views
• Conversation –
Comments, Social, Shares
• Social Proof – Establishing G+
Neighborhoods
• C-Suite Cred – “We were featured on
HuffPo”
• Citations & LINKS

8. • Not Really
• Publishers definitely are more SEO &
Marketing SAVVY than we were
years ago
• Google Penguin woke up Publishers

14. • If you thought marketers/SEOs had
egos. Try publishers.
• Do research, know who you're taking
to, know their audience and join their
audience.
• Commenting is one of the best ways
to do so, instantly adds to their
content, instantly gets your message
in their eyes and their dashboard.

16. • LinkedIn - Full of clutter
• Facebook - Do they use it for work or
personal?
• G+ and Twitter are the lifeblood of
bloggers and journalists  They are
your golden ticket!

17. • I'm not a fan of public pitching on
Twitter, don't pressure and not the
proper channel for disclosure.
• Date before marriage, court the
publisher… then try to get into their
pants.

19. Let’s Learn from the Mistakes of Others
OR
Guaranteed Ways to REALLY PISS
OFF Publishers!

23. What Not To Do - Trust PR List Contact Info
• Typically outdated
• We get 5 to 6 emails a day addressed
to ex-editors
• Lists get sold
• Just go to the About Us page 