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Guerilla Personas and the Gentle Art of Design Defense

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Lorelei Brown
Lorelei Brown

Slides given at the 2008 IA Summit on low budget user research, design persuasion and persona construction

Economia e finançasTecnologia
1 de 68
Guerilla Personas ,[object Object],[object Object]
What We’ll Do Today ,[object Object],[object Object],[object Object],[object Object]
Me ,[object Object],[object Object],[object Object],[object Object],[object Object]
You are? ,[object Object],[object Object],[object Object],[object Object]
Part 1 History, Rules, Structure History, Rules, Structure
Origins ,[object Object],[object Object]
Evolution ,[object Object],[object Object],[object Object],[object Object]
Sample: Bob ,[object Object],[object Object]
De-evolution ,[object Object],[object Object],[object Object],[object Object]
Personas focus ,[object Object],[object Object],[object Object]
New Rules ,[object Object],[object Object],[object Object]
You are a journalist ,[object Object],[object Object],[object Object],[object Object]
The expert witness ,[object Object],[object Object],[object Object],[object Object]
Decision-Making 101 ,[object Object],[object Object],[object Object]
Personas are good at ,[object Object],[object Object],[object Object]
Shift conversations ,[object Object],[object Object]
Elements ,[object Object],[object Object],[object Object]
Traditional Personas ,[object Object],[object Object],[object Object],[object Object],[object Object]
Archetypical Attitudes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Seekers ,[object Object],[object Object],[object Object]
Involved ,[object Object],[object Object]
Passives ,[object Object],[object Object],[object Object],[object Object]
Interpreters ,[object Object],[object Object],[object Object]
Deciders ,[object Object],[object Object],[object Object]
Outsider ,[object Object],[object Object],[object Object]
Advertiser/Sponsor ,[object Object],[object Object],[object Object]
Mix-n-match ,[object Object],[object Object],[object Object]
Tips: Tasks ,[object Object],[object Object],[object Object],[object Object]
Tips: A/S/L/$$$ ,[object Object],[object Object],[object Object],[object Object]
Tips: Names & Photos ,[object Object],[object Object],[object Object]
Part 3 Data Sources Data Sources ,[object Object]
Bottom line ,[object Object],[object Object],[object Object]
If it’s happened... ,[object Object],[object Object],[object Object],[object Object]
Outside research ,[object Object],[object Object],[object Object],[object Object],[object Object]
You may have ,[object Object],[object Object],[object Object],[object Object],[object Object]
Daily Life Stats ,[object Object],[object Object],[object Object],[object Object]
Traffic Tells You ,[object Object],[object Object],[object Object]
Traffic: Bad Parts ,[object Object],[object Object],[object Object],[object Object]
Traffic: Jackpot ,[object Object],[object Object]
Traffic Haters ,[object Object],[object Object]
Search ,[object Object],[object Object]
Search Jackpot ,[object Object],[object Object],[object Object],[object Object]
Search: Bad ,[object Object],[object Object]
Search Haters ,[object Object],[object Object]
Internals: Good ,[object Object],[object Object],[object Object],[object Object]
Internals: Bad ,[object Object],[object Object],[object Object],[object Object]
Internal: Neutral ,[object Object],[object Object],[object Object]
Internal: Fans ,[object Object],[object Object]
External reports ,[object Object],[object Object],[object Object]
Social Sites ,[object Object],[object Object],[object Object]
Part 3 Putting it all together Putting it all together
Step 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step 2 ,[object Object],[object Object],[object Object],[object Object]
Step 3 ,[object Object],[object Object],[object Object]
Let’s meet NAWG ,[object Object],[object Object],[object Object]
NAWG Provides ,[object Object],[object Object],[object Object],[object Object],[object Object]
Business Problems ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
What’s wrong? ,[object Object],[object Object],[object Object],[object Object]
Stakeholders ,[object Object],[object Object],[object Object]
Where we start? ,[object Object],[object Object],[object Object],[object Object]
Referring Sites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search trends ,[object Object],[object Object],[object Object],[object Object]
Let’s build ,[object Object],[object Object],[object Object],[object Object]
Fill in the blanks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions?
Recap ,[object Object],[object Object],[object Object]
Thanks! ,[object Object]

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Guerilla Personas and the Gentle Art of Design Defense

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  • 5. Part 1 History, Rules, Structure History, Rules, Structure
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  • 51. Part 3 Putting it all together Putting it all together
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