Social Media For Business Part 2 Twitter Version 2 with lists

By Elizabeth Sugar Boese
succeedInEveryWay.com
March 2012
(c) 2012 by Elizabeth Sugar Boese. All Rights Reserved.
succeedInEveryWay.com 3/2/2012 1

 Elizabeth Sugar Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP

 Entrepreneur: 4 businesses
 Computer Science instructor: 9 years
 Business Consultant: 6 years
 Current websites: 8
 24 Hour Mountain Bike Racer


 Follow others
 Competition
 Business Magazines
 Inc., Fast Company, Success Magazine, Business Week
 Experts in your field

 Write content
 Quotes
 Links to your blog
 Links to good web sites/blogs
 Give advice
 Details on product releases
 Announce events
 Respond to clients/customers
image courtesy of Pierre Amerlynck


 Mini-blogs called “tweets”.
 Limited to 140 characters.
 “Follow” others (e.g. search for “succeedNLP”).
 See who is following you.
 Naming: no spaces allowed.
 Favorites
 Lists
 Long URLs are given shortcuts via mini-URLs.
 RSS feeds

image courtesy of Makio Kusahara


Click on
follow/ing/ers
to see who

mentions

Create
lists

= Retweet
@[person]
references them
Background Shortened
image with URL
logo &
website


Click on #
Discover

Enter a
name, topic,
or business.
Click on
“search”


Click on
button to
follow them.

Click on their
username to
see their
profile and
tweets.

 ReTweets
 Like a tweet someone else posted? ReTweet it for all your
followers to see.
 You can retweet quickly by following the automated process,
or write one manually to add your own comments to the post.
 Automatically:
 Click on the “Retweet” link in
lower-right of tweet.
 Click “Yes” to retweet to followers.
 Manually:
 Add “RT” for ReTweet, “@” and their username.
Give credit
E.g. “RT @succeedNLP “
where
 Copy tweet and post. credit is
due.

Click on star
to make a
tweet a
favorite


 Keep track of topics/groups with lists
 Create lists for work,
friends, hobbies, etc.
 Make list public or
private
 Steps
 Click on author
 Click on “Lists”
 Click on checkboxes for lists
you want to add that user to.


 Communities interested in same topic
 Easy way to search Twitter
 E.g. search for the TV Show LOST use #LOST
This prevents “I lost my keys” tweets to show up in
search results.
 www.weFollow.com : list of hash tags
 Make your own – just add # in front of word or
phrase (no spaces)
 #FollowFriday or #FF - suggest to your followers
who good people are to follow.
 #in to designate tweets to go to your Linked In
account.


 Recommendations vary
 2-3 times per day
 Once every 2-3 hours
 Too many all at once seems less effective
 Monitor click-throughs, retweets, responses
to determine best for you and your market
 Use a tool to schedule tweets
 Socialoomph, Twuffer, AutoTweeter, FutureTweets,
TwitMessenger, TwitRobot, HootSuite


 Watch out: Spam
 Repeated same message
 Lots of messages trying to sell them something
 Messages about making lots of money

Limit posts to the rule:
70/20/10
70 % Good info
20% RT other’s good info
10% Self-promotion

image courtesy of Michal Zacharzewski


Don’t tweet too
Don’t
much : 2-3
need to
Don’t need times per day
read every
to follow max to start
tweet.
everyone
who follows
you. Create
Don’t lists to
repeat manage
tweets over topics
Use
and over.
hashtags
#
Re-tweet
Don’t tweet good
relevant Check in
too much
Keep it tweets. regularly
self-
real!
promotional


 Direct marketing/public relations channel
 Link back to blog, press releases, website
 Add a personal touch
 Disadvantage: too much self-promotion can
damage reputation
 Allow employees to tweet
 Advantage: view that company hires leaders
 Disadvantage: employees posting negative tweets
 Track talk about your business
 Twendz, TweetDeck


 Create an image in your own paint program, with
your logo and contact information on the left hand
side.
 Must be 800kb or less

 In Twitter, click on “Settings”
“Design”
“Change background image”
Click on “browse” and find the file.
Click on “save changes”


Look for Part 3 in this series on Social Networking for businesses

 Wefollow.com: resource for using # hashtags
 Cell phone apps: Twitterific, Echophon, Fring, Mobio,
Jtwitter, Abiro Jitter, Cellity, Twitterberry, Tweetie-
TextExpander
 Tweets indexed by search engines
 TweetDeck: manage various social media content
from one place
 “Tweet-ups”: local meet-ups


 Contact: Liz Boese
 liz@succeedInEveryWay.com
 http://www.succeedInEveryWay.com
 Twitter: succeedNLP

 Available
 Seminars
 Workshops
 One-on-one instruction
 Initial setup on social media sites
 Ongoing content on social media sites


Social Media For Business Part 2 Twitter Version 2 with lists

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Social Media For Business Part 2 Twitter Version 2 with lists