Don't Be Your Own Weakest Link: A LinkedIn Primer for Success
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Debunk common myths about social media and learn how to use LinkedIn to boost your business.
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Don't Be Your Own Weakest Link: A LinkedIn Primer for Success
- 1. Don’t Be Your Own Weakest Link: A LinkedIn Primer for Success presented by Lorana Price, CEO Holy Cow Branding @LoranaPrice @HolyCowBranding In/LoranaPrice #HolyCowSpeaks © 2012 Holy Cow Branding. All rights reserved.
- 2. © Holy Cow Branding, Inc. All rights reserved. Title of the Presentation
- 3. Social Media Myths “My customers don’t use social media.” “Social media is a fad.” “Social media is great for B2C companies, but not B2B.” “Only young people use social media.” “If I use social media, I’ll have to tell them silly personal things.” “No one really cares about what I’m doing.” “I’ve got more important things to do than to play on the internet all day.” © 2012 Holy Cow Branding. All rights reserved.
- 4. Fact The Internet has fundamentally changed the way people find, discover, share, shop & connect. © 2012 Holy Cow Branding. All rights reserved.
- 5. Social Media Fairy Tales Social media is free. You don’t need a plan, just say something. You have to be on as many social media sites as possible. If people aren’t talking about my posts, it’s not working. © 2012 Holy Cow Branding. All rights reserved.
- 6. Inbound marketing costs 61% LESS per lead than traditional, outbound marketing. Outbound Average Cost Per Lead: $346 Inbound Average Cost Per Lead: $135 SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 © 2012 Holy Cow Branding, Inc. All rights reserved.
- 7. Inbound marketing tactics They generate revenue. ACQUIRED A CUSTOMER 62% THROUGH THIS 60% 57% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 © 2012 Holy Cow Branding, Inc. All rights reserved.
- 8. The top 20% of B2B marketers in social media lead generation have increased revenue by 20% in 2011. SOURCE: ABERDEEN RESEARCH, MARCH 2012 © 2012 Holy Cow Branding, Inc. All rights reserved.
- 9. Social media helps B2B marketers improve search results. Driving inbound links 48% Increase page rank 45% Influence organic SEO 40% Influence keyword purchases 26% SOURCE: BTOB MAGAZINE, JULY 2010 © 2012 Holy Cow Branding, Inc. All rights reserved.
- 10. Fact Social media is not a fad. It’s a revolution that’s here to stay. © 2012 Holy Cow Branding. All rights reserved.
- 11. Social media & blogs generate real customers. % OF CHANNEL USERS WHO ACQUIRED A 62% CUSTOMER THROUGH THIS CHANNEL 60% 57% 52% 44% 40% 20% 0% Company Blog LinkedIn Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 © 2012 Holy Cow Branding, Inc. All rights reserved.
- 12. Fact The more keyword-rich content you create, the more Google will love you… even on LinkedIn. © 2012 Holy Cow Branding. All rights reserved.
- 13. © 2012 Holy Cow Branding, All rights reserved. Branding. Inc. All rights reserved. Don’t Be The Broken Link
- 14. LinkedIn drives the most customers to B2B. 80% THAT ACQUIRED A CUSTOMER 65% THROUGH THIS CHANNEL. 60% 55% 43% 40% 40% 20% 0% LinkedIn Company Blog Facebook Twitter SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012 © 2012 Holy Cow Branding, Inc. All rights reserved.
- 15. Quick Facts Used by Average 120 + User: Million 44 Yrs 1 New User Joins Every + 17 Second Million 1.2 Million Members Comments in Groups per Week Sources: dominymedia.com, linkedin.com © 2012 Holy Cow Branding, Inc. All rights reserved.
- 16. 2 Critical Points You’re Networking: 1. Give and receive information to foster relationships. DON’T SPAM. 2. Don’t use direct selling. Know. Like. Trust. © Holy Cow Branding, Inc. All rights reserved.
- 17. Develop Wicked Profiles Be Interesting: 1. Have a complete profile. 2. Integrate Applications. 3. List skills and/or products and services. © 2012 Holy Cow Branding, Inc. All rights reserved.
- 18. Look Beyond Your Profile Be Proactive: 1. Use Advanced Searches to find people in your target audience. 2. Browse your network regularly. 3. Use Saved Searches to get weekly lists of new prospects. © 2012 Holy Cow Branding, Inc. All rights reserved.
- 19. Engage. Be Active: 1. Contribute to the right groups. 2. Answer questions. 3. Share information. © 2012 Holy Cow Branding, Inc. All rights reserved.
- 20. Fact LinkedIn is for companies, too. © 2012 Holy Cow Branding. All rights reserved.
- 21. © 2012 Holy Cow Branding. All rights reserved. Don’t Be The Broken Link
- 22. Promote. Educate & Inform: 1. Give insight into your company. 2. Position your company. 3. Develop a strategy for updating content. © 2012 Holy Cow Branding, Inc. All rights reserved.
- 23. Grow. Generate Leads: 1. Answer questions 2. Join groups your prospects participate in 3. Publish content; make it easy to share © 2012 Holy Cow Branding, Inc. All rights reserved.
- 24. Thank You! Connect With Me @LoranaPrice @HolyCowBranding In/LoranaPrice #HolyCowSpeaks www.holycowbranding.com Special thanks to HubSpot for the research and graphs used in this presentation. © 2012 Holy Cow Branding. All rights reserved.
Notas do Editor
- Social media is not a silver bullet.
- LinkedIn can be used to find new customers, employees, partners, suppliers, investors, experts, a new job, etc. There are several passive, active and proactive strategies for each.Most only use passive strategies. Work on all three today.
- These are passive tactics: 1. helps you be found on LinkedIn, as well as the web 2. establishes credibility 3. requires people to come to you
- Use events and groups to find ways to network offline
- Use events and groups to find ways to network offline