2. I will use things such as surveys and interviews
to get my primary research and so I can find
out what kind of audience is out there. For
secondary research I will use other magazine
companies primary research for my secondary
research.
7. What type of magazines you like?
get information from
internet
Rock
Bar colour
kerrang
N/A
0
2
4
6
8
8.
9.
10. What genre of music do you listen to?
80s music
Jazz
Rap/ hiphop
Electronic
Bar colour
Pop
Metal
Rock
0
1
2
3
4
5
11. Things that I did to get my primary research was survey that I created on
monkey survey. I also did an interview with a Kerrang fan.
Interviewers profile:
Name: Jack
Age: 18
Gender: male
Music: Rock, pop, punk and metal
Magazines: Kerrang and Rock sound
Hobbies: Goes to friends Gigs
Positives:
Negatives:
- You can tailor your research to get the information
you need
- It can take a long time to set-up, gather and collate
information
- You can ask additional questions during interviews
- Finding reliable respondents can be difficult
12. Kerrang audience profile:
Kerrang reader
profiles tend have
more males reading
than females. Kerrang
readers tend to be
young people because
it’s a rock magazine
and older people tend
to prefer classical or
pleasant calm music.
http://magazines.bauermediaadvertising.com/magazines/detail/kerrang
13. Classic rock audience profile:
Most readers are
35+ years old. Most
readers are men.
Classic rock
audience are very
loyal to classic rock
magazine. Classic
rock readers are
prepared to pay for
good quality music.
Media pack
14. Metal hammer audience profile:
The average age of metal
hammer readers is 22.
over half of them are
studying. 85% of readers
spend and average of 3
hours reading metal
hammer magazines. Metal
hammer readers and
young readers because
metal is not calm music.
15. NME audience profile:
There is more male
than female readers in
NME’s reader profile.
There readers are
young. Just less than
half or them are
students. There keen
interests are
mobiles, music and
films and have a very
strong bond with NME
16. MOJO audience profile:
MOJO magazine
have more male
readers than
female. Young
and middle age
people seemed to
like MOJO.
