This document discusses the challenges facing newspapers from a decline in print advertising and sales revenues. It proposes that newspapers can harness the power of web 2.0 and social media to engage subscribers and drive new revenue streams. Specifically, it recommends newspapers create an online community for subscribers to submit and share content, which would increase engagement and page views. This interactive community could then be monetized through targeted advertising like banner ads and sponsorships embedded within the user-generated content areas. The goal is to recapture lost revenues and reader loyalty through a social experience online.

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2. These are difficult times for newspapers “ News Corp announces 97% drop in newspaper profits” May 7, 2009 “ The beginning of 2009 saw the greatest decline in newspaper profitability in U.S. history” August, 2009 “ U.S. newspaper industry lost $7.5B in advertising revenues in 2008” March 29, 2009 “ Newspapers run the risk of unending losses” –Warren Buffett May 6, 2009 “ Boston Globe Not Viable With Current Losses, Publisher Says” June 3, 2009 “ Seattle Post-Intelligencer to Stop Printing Newspapers” March 16, 2009

13. Social Network with Ireport capabilities: Users can bring the news to the site They can upload notes ,videos and photos This way, new content is added constantly And it generates interactions within the community User’s Reports Logged-in User Reports Categories YOUR NEWSPAPER’S COMMUNITY

16. User’s comments in Newspaper: User's comments in the newspaper are displayed with his profile photo, his first and last name, number of photos, videos, reports and friends. This Enables users to find more contents and relate with others. NEWSPAPER’S ARTICLE User’s Comments

17. Search & Browse Function: Users can browse all the different contents, and Arrange the results by newest, more popular etc. Content to browse YOUR NEWSPAPER’S COMMUNITY Search

18. Monetizing Your Subscriber Base Sponsored Videos Advertising Space Sponsoring