소셜미디어마케팅가이드(SocialMedia Marketing Guide)

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Jae-min Sung

소셜미디어 마케팅 가이드 자료입니다. 도움이 되셨으면 좋겠네요.

Negócios

0 22.50 45.00 67.50 90.00

4.0

4.0

Bazaarvoice & KellyFay Group

90% 4.3

10 9

∞
$ Under 200 thousand
But, It need relationship

Social Media Marketing is
Relationship Power
It must Continue...

?

Social Media Marketing is all about Relationship

3. Facebook

World Best Social Network Service

3. Facebook

SNS

Known People Network
‘Like Button’ Social Plugin Effect

Most Powerful Channel

6. Community

‘Support’
Royal Customer Ambassador !

Imperial Star Destroyer

3,104 Blocks, $ 299
But, Most Popular Product

LEGO : LEGO Ambassadors

$ 200thousand Per Year

25 LEGO Ambassadors

100 Human Networks

2,500 AFOL(Adult Fan of LEGO)

1,000 AFOL buy LEGO every year

500,000 LEGO sales to AFOL

2. ?

Andes Beer tell Man’s Freetime for Beer

New
Marketing Funnel

Social Conversation
Social Conversation
Social Conversation

Awareness , Social Power AD Power

, ,

Follower, Fan Follower, Fan

etc... etc...

1.
Relationship Management
Marketing, PR

2.
Relationship Management is not easy

,

Thank You
For Your Attention

http://Socialnmedia.com
@sun4in
longway84@gmail.com

소셜미디어마케팅가이드(SocialMedia Marketing Guide)

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소셜미디어마케팅가이드(SocialMedia Marketing Guide)

1. Social Media Marketing 2011. 1.

10.

11.

12.

13.

14.

15.

16.

17.

18.

19.

20.

21.

22.

23.

24. Why?

25.

26.

27.

28.

29.

30. It’s Social Media Marketing

31. But, Many CEOs don’t like Social Media

32. Why?

33. 1:“ ” ? 49% 51% 260 , TWI Survey,

34. Company don’t control message

35. -

36. ,

37. 0 22.50 45.00 67.50 90.00 4.0 4.0 Bazaarvoice & KellyFay Group 90% 4.3 10 9

38. 6 10 9 5 4

39. !

40. LG ‘ ’ LG !!!

41.

42. 2:“ ”

43. 2:“ ”

44. 2:“ ”

45. 2:“ ”

46. 2:“ ”

47. 2:“ ”

48. 3: ROI Return On Investment

49. 30” $ 200 ~ 600 thousand

50. ∞ $ Under 200 thousand But, It need relationship

51. Short Advertisement

52. Continue Social Media & Relationship

53. Social Media Marketing is Relationship Power It must Continue...

54. ROI Risk Of Inaction

55. Social Media Marketing Process

56. 1.

57.

58. 2.

59. Who is Inﬂuencer?

60. ? Social Media Marketing is all about Relationship

61. Who is Connector?

62. ! ? ? , ? ‘ ’

63. 3.

64.

65. 1. Blog

66. 1. Blog ‘ ’ Basecamp

67. 1. Blog

68. 2. Twitter ‘140 ’, 11’ 1 220

69. 2. Twitter Follow ‘RT’

70. 2. Twitter Follow RT Event 6,100

71. 3. Facebook World Best Social Network Service

72. 3. Facebook SNS Known People Network ‘Like Button’ Social Plugin Effect Most Powerful Channel

73. 4.Youtube 2ND Largest Search Engine

74. 4.Youtube 2 ‘ ’‘ ’ Youtube

75.

76.

77.

78. 5. Flickr Yahoo! 50 CCL

79. 6. Community , Ambassador

80. 6. Community ‘Support’ Royal Customer Ambassador !

81. 6. Community Casestudy : LEGO

82. Imperial Star Destroyer 3,104 Blocks, $ 299 But, Most Popular Product

83. LUGNET

84. LEGO : LEGO Ambassadors $ 200thousand Per Year

85. 25 LEGO Ambassadors 100 Human Networks 2,500 AFOL(Adult Fan of LEGO) 1,000 AFOL buy LEGO every year 500,000 LEGO sales to AFOL

86. ?

87. 4.

88. 5

89. 1. ?

90. 2. ? Andes Beer tell Man’s Freetime for Beer

91. 3. ? Storytelling Human Voice

92. 4. ?

93. ‘ ’ ‘ VS

94. 5. ?

95. ROI

96. ROI How many? How Often?

97. Traditional Marketing Funnel - - - -

98. New Marketing Funnel Social Conversation Social Conversation Social Conversation Awareness , Social Power AD Power

99. , , Follower, Fan Follower, Fan etc... etc...

100. ,

101. 1. Relationship Management Marketing, PR

102. 2. Relationship Management is not easy ,

103. Last 5 weeks

104. How feel this Class?

105. Interest?

106. Loose?

107. Useful Knowledge... I hope

108. Thanks For Listen Attention

109. ... http://slideshare.net/longway2

110. Thank You For Your Attention http://Socialnmedia.com @sun4in longway84@gmail.com

소셜미디어마케팅가이드(SocialMedia Marketing Guide)

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