Why Teams call analytics are critical to your entire business
Fort Smith AAF Social Media
1. Your Brand is
Out of Control
http://www.flickr.com/photos/rickels/2439906704/
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2. Facebook
200 Million, 600,000 per day
http://www.flickr.com/photos/twose/887903401/
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4. 1. Audience
2. Participation
3. Brand Control
http://www.flickr.com/photos/eschipul/1610807670/
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9. Internet 2003-2006:
Search
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10. Internet 2006-2008:
Social Web
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11. Law of Commonality
http://www.universalmccann.com/Assets/2413%20-
%20Wave%203%20complete%20document%20AW%203_20080418124523.pdf
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12. Internet ?:
All Your Base Are Belong to Us
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13. Why? Connectors, Mavens, Salesmen
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14. Why? Six Degrees
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15. Why? Size Matters
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16. Why? Target Acqusition
http://www.emarketer.com/Article.aspx?id=1006354
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17. Why? Target Acqusition Influence
http://www.marketingcharts.com/television/millennials-demand-on-demand-content-4654/motorola-millennials-influence-
parents-cable-hdtvjpg/
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18. Social Media Marketing
Is Going Away?
http://www.flickr.com/photos/niznoz/1438572588/
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19. Participation
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20. Google Alerts / Blogs
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21. Arkansas Mommy Blog
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22. RSS Aggregators
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23. Twitter: Tyson Foods
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24. Twitter
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25. TweetDeck
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26. It’s The Phone!
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27. Saved Our Ass
https://www.yammer.com/home
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28. YouTube
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36. “In Brand Building….Image and
Awareness Decrease and Web
Traffic and Customer Focus
Increase.”
Roger Adams, ANA Brand
Management Committee Findings
photo:http://www.flickr.com/photos/jypsyq/448033892/
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37. “The Loss of Control You Fear is
Already in the Past” Clay Shirky
http://www.flickr.com/photos/morgantj/2944831006/
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38. Civic Action and Your Brand
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39. Crap, High School Kids Have My Brand
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40. Organic and Social Referrals vs Paid
Search Referrals
http://weblogs.hitwise.com/heather-dougherty/2009/05/search_referrals_and_organic_t_1.html
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41. Web Users are Cats not Dogs
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42. Meet Them Where They Want to Be
http://www.rhinos-irf.org/stayinformed/
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43. Where’d the Money Go?
http://www.flickr.com/photos/rhinosirf/
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44. Audience Engagement… Is Not a Flash
Web Site.
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46. 1. Audience - Visualization
2. Participation – High Ground
3. Branding – Prepare for Cats
Notas do Editor
Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
78,847 RSS Accesses in April for only in Houston
Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?
Next, do a social media scan of your non-profit and/or cause using Technorati or a Google blog search. There are also social media apps that help you track keywords in the blogosphere. How can you know how to help further a cause, meet needs, etc., if you do not know what people are saying or how people currently perceive your organization/message?